Overview
Movement Strategy is a social media agency that builds and manages brand presence on social channels for large clients. It runs big campaigns and daily community engagement with teams across New York, Los Angeles, and Denver, including content creators, influencers, and paid media, guided by data. It differentiates itself by focusing on owned social channels, integrating creative, content, influencer, and paid media with a data-driven feedback loop, plus a cross-functional culture and a commitment to diversity and DEI efforts. Its goal is to help brands unlock the potential of their owned social channels, deliver award-winning work, and advance diversity in the advertising industry.
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Simplify's Take
What believers are saying
- Movement Strategy acquired Newfangled Studios in May 2025 to expand social creative production.
- Webby wins in April 2026 and ADWEEK recognition strengthen pitch credibility with brands.
- Intuit's 2026 Automagical campaign shows Movement Strategy can land AI-forward enterprise work.
What critics are saying
- Google and Meta pricing pressure can compress agency margins quickly in 2026.
- AI tooling reduces billable headcount leverage, forcing constant reinvention and layoffs by 2027.
- If social budgets reallocate to in-house teams, Movement Strategy loses its core moat.
What makes Movement Strategy unique
- Movement Strategy built a social-first model since 2008, not a generalist ad shop.
- Jason Mitchell is shifting teams into pod-based delivery for faster execution.
- Ly Nguyen’s 2026 Creative 100 recognition signals unusually deep in-house creative leadership.
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