Overview
Movement Strategy is a social media agency that grows brand presence on owned social channels for large brands, handling campaigns and daily community engagement with teams across New York, Los Angeles, and Denver. It builds a strong brand social persona and brings it to life through creative and production work, influencer partnerships, and paid media, all guided by data and insights to continually optimize results. It differentiates itself by prioritizing owned channels over paid-only approaches and by integrating creative, content, influencer, and paid media within a cross-functional team, plus a commitment to diversity and inclusion. Its goal is to help brands unlock the full potential of their owned social channels, deliver award-winning work, and advance diversity within the advertising industry.
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Simplify's take
What believers are saying
- Movement Strategy acquired Newfangled Studios on May 19, 2025, adding full-funnel production capacity.
- Recent work for Intuit and Netflix shows durable blue-chip client demand.
- The agency posted 2026 wins, including a Webby award and ADWEEK Creative 100 recognition.
What critics are saying
- Headcount hit about 90 employees in October 2026, despite prior growth claims.
- Heavy dependence on Netflix, Amazon, Spotify, and Intuit concentrates revenue into few accounts.
- If clients internalize AI creative and community tools, Movement's retainer model erodes.
What makes Movement Strategy unique
- Movement Strategy pairs social creative, community management, and media buying for integrated campaigns.
- Its 2026 feed highlights AI systems, not tools, and proprietary trend-speed workflows.
- Newfangled Studios expands production depth while keeping both brands independent.
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