Movement Strategy

Movement Strategy

About Movement Strategy

Simplify's Rating
Why Movement Strategy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Boulder, Colorado

Founded

2008

Overview

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Simplify's Take

What believers are saying

  • Newfangled acquisition delivers 30% headcount growth and $45M combined revenue base.
  • Organic plus paid social consolidation addresses brands' demand for bespoke creative scale.
  • Executive hires (DeSalazar, Nguyen, Nicholson) strengthen account management and creative capabilities.

What critics are saying

  • Earn-out structure creates $22.5M+ contingent liability if growth targets miss.
  • Rapid tripling of headcount in three years risks cultural integration and retention failures.
  • Marquee clients may internalize social production, eliminating 30–50% of agency workload.

What makes Movement Strategy unique

  • Full-funnel social expertise combining organic and paid capabilities post-Newfangled acquisition.
  • AI-integrated creative strategy under Jenny Nicholson's leadership as SVP Creative Innovation.
  • Proven track record with marquee clients including Netflix, Intuit, and major brands.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Parental Leave

Paid Holidays

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Health and Wellness Program

WeWork Membership

Paid Sick Leave

Paid Vacation

Short and Long Term Disability

Mental Health Support

Company Paid Holidays

Employee Resource Groups

Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees

New Business Referral Bonus

Support for continued education

Take-As-You-Need Paid Mental Health Days

(3) Summer Fridays- Fully Off

Week-Long Winter Agency Closure

Movement Journey Program - Stipend for personal growth

Company News

Adweek
May 19th, 2025
Movement Strategy Acquires Newfangled Studios

Movement Strategy has acquired Newfangled Studios in an all-cash deal valued well into the eight figures. The transaction includes an upfront payment worth roughly half the deal's value, with a two-year earn-out tied to growth targets. Both agencies will continue to operate independently, maintaining their leadership and brands. The acquisition aims to enhance their capacity to create high-quality social creative at scale.

Roastbrief
Mar 11th, 2025
Movement Strategy Adds AI Evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation

Movement Strategy adds AI evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation.

B&T
Mar 7th, 2025
Remedy Drinks Launches New Creative Platform For The "Sodaly Addicted"

Extending its reach with dynamic PR and social media efforts, Remedy teamed up with Movement agency to launch the Break Glass Activation in Sydney and Melbourne, showcasing the irresistible pull of Sodaly.

Adobe
Nov 9th, 2023
Intuit and Movement Strategy offer a glimpse into the AI-powered financial future

To help customers embrace AI's limitless possibilities, Intuit teamed with Movement Strategy for its "Automagical" campaign, a fun, multi-part effort to bring a dash of magic to social media while showcasing the benefit of Intuit's human experts powered by AI.

Marketing Communication News
Sep 18th, 2023
Movement Strategy Adds Joe DeSalazar as EVP, Head of Accounts

Social media agency Movement Strategy has added award-winning agency leader Joe DeSalazar as EVP, Head of Accounts.

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