Movement Strategy

Movement Strategy

Social media agency for brand campaigns

Overview

Movement Strategy is a social media agency that builds and manages brand presence on social channels for large clients. It runs big campaigns and daily community engagement with teams across New York, Los Angeles, and Denver, including content creators, influencers, and paid media, guided by data. It differentiates itself by focusing on owned social channels, integrating creative, content, influencer, and paid media with a data-driven feedback loop, plus a cross-functional culture and a commitment to diversity and DEI efforts. Its goal is to help brands unlock the potential of their owned social channels, deliver award-winning work, and advance diversity in the advertising industry.

About Movement Strategy

Simplify's Rating
Why Movement Strategy is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Design

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Boulder, Colorado

Founded

2008

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Simplify's Take

What believers are saying

  • Netflix’s True Crime campaign won Webby, Shorty, and Addy awards in 2026.
  • Intuit’s Automagical campaign drove 2.4 million video views and 572,000 engagements.
  • Movement’s feed shows fresh 2026 awards, signaling ongoing creative momentum and client demand.

What critics are saying

  • Two-year Newfangled earn-out ending in 2027 pressures growth and retention immediately.
  • Reliance on platforms like TikTok and Instagram exposes revenue to algorithm and policy shocks.
  • If major clients like Netflix or Intuit rebalance spend, the agency's scale thesis breaks.

What makes Movement Strategy unique

  • Movement Strategy pairs organic social with Newfangled’s paid social since May 2025.
  • Jenny Nicholson joined March 2025 to build proprietary AI tools for faster trend response.
  • Ly Nguyen’s ADWEEK 2026 Creative 100 nod reinforces senior creative credibility and recognition.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Parental Leave

Paid Holidays

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Health and Wellness Program

WeWork Membership

Paid Sick Leave

Paid Vacation

Short and Long Term Disability

Mental Health Support

Company Paid Holidays

Employee Resource Groups

Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees

New Business Referral Bonus

Support for continued education

Take-As-You-Need Paid Mental Health Days

(3) Summer Fridays- Fully Off

Week-Long Winter Agency Closure

Movement Journey Program - Stipend for personal growth

Company News

Adweek
May 19th, 2025
Movement Strategy Acquires Newfangled Studios

Movement Strategy has acquired Newfangled Studios in an all-cash deal valued well into the eight figures. The transaction includes an upfront payment worth roughly half the deal's value, with a two-year earn-out tied to growth targets. Both agencies will continue to operate independently, maintaining their leadership and brands. The acquisition aims to enhance their capacity to create high-quality social creative at scale.

Roastbrief
Mar 11th, 2025
Movement Strategy Adds AI Evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation

Movement Strategy adds AI evangelist Jenny Nicholson as SVP, Creative and Strategic Innovation.

Bandt
Mar 7th, 2025
Remedy Drinks Launches New Creative Platform For The "Sodaly Addicted"

Extending its reach with dynamic PR and social media efforts, Remedy teamed up with Movement agency to launch the Break Glass Activation in Sydney and Melbourne, showcasing the irresistible pull of Sodaly.

Adobo Magazine
Nov 9th, 2023
Intuit and Movement Strategy offer a glimpse into the AI-powered financial future

To help customers embrace AI's limitless possibilities, Intuit teamed with Movement Strategy for its "Automagical" campaign, a fun, multi-part effort to bring a dash of magic to social media while showcasing the benefit of Intuit's human experts powered by AI.

MarComm News
Sep 18th, 2023
Movement Strategy Adds Joe DeSalazar as EVP, Head of Accounts

Social media agency Movement Strategy has added award-winning agency leader Joe DeSalazar as EVP, Head of Accounts.

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