To develop the idea around Oladupé, Olaplex teamed up with Movers+Shakers, an agency that helps create consumer brands that appeal to online consumers, and more specifically, social media shoppers.

Creative agency Movers+Shakers has launched its Merch Shop.

EWING, N.J.--(BUSINESS WIRE)--ARM & HAMMER™ Laundry introduces The Great Holiday Stain-Off campaign, encouraging the foodie cooks at home to embrace mess this holiday season. The Great Holiday Stain-Off will feature social media influencer families participating in a video series on ARM & HAMMER™ Laundry’s TikTok page (@armandhammerlaundry). The brand will also collaborate with dad, actor and professional chef, David Burtka to share his favorite tips and tricks for keeping the holidays fun and stress-free. The campaign was created by the #1 Fastest Growing Agency according to Adweek, Movers+Shakers, in collaboration with the A&H marketing team. David Burtka shares his holiday cooking, promoting family fun, entertaining and cleaning experiences, and must-haves to make the holidays less stressful and more carefree for family and friends