New collaboration to build research-based OOH outcome analysis. Moving Walls India and Wellversed Media have entered into a strategic collaboration to develop research solutions and AI-focused training programmes for India's OOH media owners. August 14, 2026 As advertisers increasingly seek measurable business outcomes from Out-of-Home campaigns, Moving Walls India, the leading connected media platform, and Wellversed Media, a specialised business research, marketing communications and media services firm, have announced a strategic initiative aimed at strengthening research capabilities and accelerating AI adoption across the OOH ecosystem. Under the collaboration, Moving Walls India will contribute its post-campaign reporting, Brand Lift Survey (BLS) and panel research capabilities, while Wellversed Media will bring its expertise in business research, impact assessment, client servicing and campaign analysis. Together, the companies will develop a joint research offering designed to help OOH media owners deliver structured post-campaign reports and build a stronger understanding of campaign performance. The partnership will also introduce training programmes focused on AI, automation and data technologies, enabling media owners to better integrate digital capabilities into their businesses and respond to evolving advertiser requirements. Srikanth Ramachandran, Founder and CEO, Moving Walls India, said: "The OOH landscape in India is undergoing a massive shift. Advertisers want to move beyond plain visibility to understanding real brand lift and audience impact. By pairing our measurement technology and panel research with Wellversed Media's deep research capabilities, we are giving Indian media owners agency-level capabilities to service direct advertisers effectively." Rajiv Raghunath, Founder and CEO, Wellversed Media, added: "Media owners are taking on bigger leadership roles in executing brand campaigns. To sustain this, they need actionable research and proof of outcomes. This alliance equips media owners with both the impact reports necessary to win budget commitments today and the AI and data training required to future-proof their media assets." The joint offerings will be rolled out nationally, with both organisations working together to provide research-led measurement solutions and AI-focused training for OOH media owners across India.

Moving Walls' Srikanth Ramachandran to join OAC 2026 panel on how OOH can draw higher spends. Having built one of the world's leading media technology companies focused on audience intelligence and location-based advertising, Srikanth will bring a global perspective on how OOH can strengthen its digital capabilities and secure a larger share of advertising investments. July 17, 2026 The 20th edition of the Out-of-Home Advertising Convention (OAC) 2026 will feature Srikanth Ramachandran, Founder and Group CEO, Moving Walls, as a panelist for the session titled 'Grabbing a share of the Digital Pie: How OOH can get its act together'. A globally recognised entrepreneur and technology leader, Srikanth has been instrumental in transforming how brands engage audiences in motion by combining data intelligence, measurement and contextual storytelling across physical environments. Under his leadership, Moving Walls has earned several international accolades, including recognition from TiE50, Unilever Foundry30 and Campaign Asia's Most Valuable Product. In recent years, Srikanth's contributions to the advertising and technology ecosystem have received widespread recognition. In 2026, he was honoured with Campaign Asia's 50over50 Award, while in 2025 he was named the Overall Winner in the Established Entrepreneur category at the Entrepreneur of the Year Awards in Singapore, recognising his role in building Moving Walls into a global enterprise. An alumnus of Nanyang Business School, Srikanth has also held leadership positions at IBM Singapore and founded Knowledge Dynamics, which subsequently merged with a NYSE-listed company. Beyond business, he actively mentors emerging entrepreneurs through Startupbootcamp's Sustainability Fund and serves on the boards of several technology companies across Asia. At OAC 2026, Srikanth will join fellow industry leaders to discuss how the OOH industry can position itself to capture a greater share of advertising spends that are increasingly being directed towards digital media. The panel is expected to explore how enhanced measurement, audience intelligence, data capabilities and technological integration can help OOH demonstrate greater accountability and effectiveness to marketers. The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together leading voices from marketing, media, technology and advertising to explore bold ideas, challenge conventional thinking and reimagine the future of the Out-of-Home industry under the theme, 'Do The X!'.

Moving Walls strengthens global leadership bench as it enters its next phase of growth. by: Harvin Kaur As Moving Walls enters a pivotal year of global scale-up, the company today announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, underscoring its intent to accelerate growth while building on the strong foundation established over the past few years. The new appointments bring together decades of experience across global media, advertising, data, and operations, reflecting Moving Walls' evolution into a truly international software and technology partner for Out-of-Home (OOH) and Retail Media owners. Strengthening Global Operations and Financial Discipline Moving Walls has appointed Raja Kanniappan as Global CFO & COO. Raja brings over three decades of experience across a mix of global agency leaders like WPP and IPG Mediabrands, and adtech platforms like SQREEM and TotallyAwesome, where he held senior leadership roles spanning finance, operations, and business transformation. Over the course of his career, he has worked closely with regional and global leadership teams to scale complex media and services businesses with strong financial governance and operational discipline. In his role at Moving Walls, Raja, based out of Australia, will oversee global finance, operations, and organisational scale, ensuring that the company's next phase of growth is supported by execution rigour, clarity of accountability, and long-term financial sustainability. Accelerating Momentum in the Americas To support its expanding footprint in North America, Moving Walls has appointed Eric Kung as General Manager, Americas. Eric brings deep experience in media research, analytics, and data-led commercial strategy. He has previously held senior leadership roles in the DOOH and media technology ecosystem, including serving as Vice President of Data & Insights at Volta, where he worked closely with brands, agencies, and media owners to unlock measurable outcomes through data-driven media planning and evaluation. At Moving Walls, Eric will focus on strengthening enterprise partnerships, advancing the company's measurement-led narrative, and scaling its presence across the Americas. Reinforcing Leadership in Southeast Asia For Southeast Asia, Moving Walls has appointed Derek Tan as Regional Head, Southeast Asia. Derek previously served as CEO of Invictus Blue and IPG Mediabrands' regional senior partner of Social Media in APAC His background includes building and scaling complex media operations, including being a founding partner to Entropia, before its acquisition by Accenture. In his role, Derek will lead regional growth initiatives, deepen strategic partnerships, and continue to expand Moving Walls' footprint across key Southeast Asian markets. Building a Stronger ANZ Presence In the ANZ region, Moving Walls has appointed Quenten Smith as Regional Business Head, ANZ, and he will be based alongside Raja in Australia. Quenten brings a strong background in media activation, agency leadership, and regional business development. He has previously held senior regional roles in media agencies and adtech businesses, including Publicis, Blis, and OMG Asia / DENTSU At Moving Walls, Quenten will focus on strengthening partnerships across ANZ, supporting media owners as they scale their digital and retail media capabilities, and building a sustainable regional growth engine. A Signal of Intent These leadership appointments come at a time when Moving Walls has organically expanded into multiple global markets, partnering with leading OOH media owners, retailers, agencies, and ecosystem players worldwide. According to Srikanth Ramachandran, Founder and Group CEO at Moving Walls, "These senior hires strengthen our global footprint from Singapore, scaling today's business while positioning us to lead during the explosive growth unlocked by agentic AI across out-of-home and retail media. Bringing leaders of this calibre into Moving Walls is a strong validation of both our vision and the platform we've built. This significantly strengthens our ability to execute globally while staying true to what makes Moving Walls different." With this expanded leadership team, Moving Walls is positioned to accelerate its mission of becoming the operating system for OOH and Retail Media, helping partners unlock measurable outcomes, operational efficiency, and sustainable growth worldwide.