Overview
Moxie Communications Group helps brands shape visibility through storytelling and media relations across consumer, business, and tech. It works with established brands, venture-backed startups, and mature companies to identify market-relevant innovations and turn them into compelling narratives that support product launches and brand reinvigoration. Notable clients include Casper, Dollar Shave Club, Mirror, Vroom, Oura, Bloomscape, Pandora, quip, and Noom, and the team maintains a 93% client-retention rate thanks to strong training, culture, and leadership development. The goal is to help brands become household names and stay relevant with clear, targeted communications across markets.
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Simplify's take
What believers are saying
- 2026 leadership upgrades added Kate Connor as COO and promoted Maggie Squires and Rebecca Weiser.
- Moxie's 2026 AI-era positioning fits brands chasing visibility in LLMs and answer engines.
- Gimme Seaweed and GOODLES validation expands Moxie's proof with fast-growing consumer brands.
What critics are saying
- AI search optimization is easy for larger agencies to copy, compressing margins by 2027.
- A 45-person headcount limits coverage; losing ŌURA or Liquid Death would hit revenue hard.
- PR retains are vulnerable to budget freezes and M&A churn, especially after 2026 client acquisitions.
What makes Moxie unique
- Moxie pairs earned media with AI search optimization, uncommon among mid-sized PR agencies.
- Its 2026 client wins include Gimme Seaweed, Calm, Rothy's, Pop Mart, and Baby Bjorn.
- Long client tenures like ŌURA and Liquid Death show durable relationships and institutional trust.
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