Moxie

Moxie

Strategic communications agency for brands

Overview

Moxie Communications Group is a strategic communications agency that helps brands gain visibility by crafting and distributing compelling stories across consumer, business, and technology audiences. It builds campaigns and media relationships through storytelling, brand positioning, and strategic counsel to launch new products and refresh mature brands. The firm distinguishes itself with an industry-agnostic client base, a proven track record of high-profile launches, and a strong emphasis on training, culture, and leadership within a diverse, socially active team that maintains a 93% client-retention rate. Its goal is to help brands become household names and stay relevant with targeted messaging over time.

About Moxie

Simplify's Rating
Why Moxie is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2011

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Simplify's Take

What believers are saying

  • April 15, 2026: Gimme Seaweed hired Moxie as agency of record.
  • Oura has retained Moxie since January 2020, showing unusual client durability.
  • Moxie's 45-person footprint across New York, Los Angeles, and San Francisco keeps overhead lean.

What critics are saying

  • Moxie's roster concentrates around Oura, Liquid Death, Babylist, and Noom.
  • AI search optimization commoditizes fast as larger agencies copy Moxie's playbook.
  • Losing Oura or Liquid Death in 2026 would hit a 45-person agency hard.

What makes Moxie unique

  • February 26, 2026: Kate Connor became Moxie's first COO, sharpening execution.
  • Moxie built AI search optimization for LLMs and answer engines.
  • Since 2019, Moxie launched Casper, Dollar Shave Club, Mirror, and Liquid Death.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Parental Leave

Remote Work Options

Training Programs

Employee Referral Bonus

Performance Bonus

Company News

Business Wire
Feb 26th, 2026
Moxie Communications adds COO, promotes 3 to partner as AI-driven PR demand grows

Moxie Communications Group, an independent PR agency, has announced leadership changes to support its growth in AI-era brand strategy. Kate Connor joins as the firm's first Chief Operating Officer, bringing experience from IRL Ventures, Kindbody and SoulCycle. Longtime leaders Maggie Squires and Rebecca Weiser have been promoted to Partner, whilst Corinna Purtill becomes Managing Partner. Squires has spent 12 years at Moxie leading campaigns for Liquid Death and GOODLES, whilst Weiser has overseen communications for ŌURA and BillionToOne over 11 years. The 45-person agency has developed a practice focused on AI search optimisation, helping brands shape their presence in large language models and answer engines. Moxie works with venture-backed startups and established companies across technology, consumer and lifestyle sectors.

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