Overview
Moxie Communications Group is a strategic communications agency that helps brands gain visibility by crafting and distributing compelling stories across consumer, business, and technology audiences. It builds campaigns and media relationships through storytelling, brand positioning, and strategic counsel to launch new products and refresh mature brands. The firm distinguishes itself with an industry-agnostic client base, a proven track record of high-profile launches, and a strong emphasis on training, culture, and leadership within a diverse, socially active team that maintains a 93% client-retention rate. Its goal is to help brands become household names and stay relevant with targeted messaging over time.
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Simplify's Take
What believers are saying
- April 15, 2026: Gimme Seaweed hired Moxie as agency of record.
- Oura has retained Moxie since January 2020, showing unusual client durability.
- Moxie's 45-person footprint across New York, Los Angeles, and San Francisco keeps overhead lean.
What critics are saying
- Moxie's roster concentrates around Oura, Liquid Death, Babylist, and Noom.
- AI search optimization commoditizes fast as larger agencies copy Moxie's playbook.
- Losing Oura or Liquid Death in 2026 would hit a 45-person agency hard.
What makes Moxie unique
- February 26, 2026: Kate Connor became Moxie's first COO, sharpening execution.
- Moxie built AI search optimization for LLMs and answer engines.
- Since 2019, Moxie launched Casper, Dollar Shave Club, Mirror, and Liquid Death.
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