Overview

Mr Bricolage operates a network of stores in Morocco that sell direct-to-consumer home improvement products, including decoration, hardware, tools, wood, electrical, plumbing, and garden items. Its stores—Casablanca (multiple locations), Marrakech, Tanger, Agadir, Temara, Meknès, and others—offer a wide range of products in each location, with plans to open more outlets. How it works: customers visit physical stores to browse and purchase products organized by department, getting hands-on help from staff and taking items home the same day. How it differs: the business combines a broad, consistent selection of home improvement goods under a single brand with a concentrated regional footprint across major Moroccan cities, enabling easy, one-stop shopping for homeowners and DIY enthusiasts. Its goal is to provide convenient, accessible home improvement shopping across Morocco and to expand its store network to additional cities.