Muck Rack

Muck Rack

PR management software for media relations

About

Muck Rack provides a platform for public relations (PR) professionals to manage their media relations effectively. Its main product is a Public Relations Management (PRM) software that helps users find suitable journalists for their stories, track media coverage, and assess the impact of their PR efforts. The platform features a user-friendly interface and a comprehensive database of journalists, making it easier for clients to connect with the right media contacts. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes access to various tools, coverage reports, and dashboards for visualizing PR performance. Additionally, Muck Rack Academy offers educational resources and certifications to help users enhance their media skills. The company's goal is to streamline the PR process for organizations, enabling them to demonstrate the value of their media activities to stakeholders.

Company Stage

Series A

Employees

201-500

Industries

Consulting, Enterprise Software, Education

Total Funding

$175.1M

Headquarters

Miami, Florida

Founded

2009


Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.
  • New AI features improve workflow efficiency and provide advanced insights for PR professionals.
  • Partnership with Source of Sources expands network and resources for media coverage.

What critics are saying

  • Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.
  • Increased competition from AI-driven PR tools could challenge Muck Rack's market position.
  • Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

What makes Muck Rack unique

  • Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.
  • The platform integrates AI-powered tools for advanced media monitoring and analysis.
  • Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

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Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%

Benefits

Fully distributed

Geo-neutral compensation

Time off

Health, vision, & dental insurance

401k

Paid parental leave

Full WFH setup reimbursement

Learning & development

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