Muck Rack

Muck Rack

PR management software for media relations

About Muck Rack

Simplify's Rating
Why Muck Rack is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consulting

Enterprise Software

Education

Company Size

201-500

Company Stage

Series A

Total Funding

$175.1M

Headquarters

Miami, Florida

Founded

2009

Overview

Muck Rack provides a platform for public relations (PR) professionals to manage their media relations effectively. Its main product is a Public Relations Management (PRM) software that helps users find suitable journalists to pitch their stories, monitor media coverage, and assess the impact of their PR efforts. The platform features a user-friendly interface and a comprehensive database of journalists, making it easier for clients to connect with the right media contacts. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes access to various tools, coverage reports, and dashboards for visualizing PR performance. Additionally, Muck Rack Academy offers educational resources and certifications to help users enhance their media skills. The company's goal is to streamline the PR process for organizations, enabling them to demonstrate the value of their media activities to stakeholders.

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Simplify's Take

What believers are saying

  • Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.
  • New AI features improve workflow efficiency and provide advanced insights for PR professionals.
  • Partnership with Source of Sources expands network and resources for media coverage.

What critics are saying

  • Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.
  • Increased competition from AI-driven PR tools could challenge Muck Rack's market position.
  • Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

What makes Muck Rack unique

  • Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.
  • The platform integrates AI-powered tools for advanced media monitoring and analysis.
  • Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

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Funding

Total Funding

$175.1M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$100M
GitHub
$180M
Muck Rack

Benefits

Fully distributed

Geo-neutral compensation

Time off

Health, vision, & dental insurance

401k

Paid parental leave

Full WFH setup reimbursement

Learning & development

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Refresh Miami
Jan 10th, 2025
6+ Things To Know In #Miamitech: News About Brightline, Modmed, Small Business Funding, Ai And Vc, Muck Rack, Taxfyle & More

1Brightline bringing back commuter passesBrightline, which discontinued popular South Florida commuter passes last year, will at least partially restore them, with the help of a $33.8 million grant from Washington.The higher speed rail company, which services Miami, Aventura, Boca Raton, West Palm Beach and most recently to Orlando, will “reintroduce a new South Florida commuter pass designed for the frequent traveler,” the company announced. The program is scheduled to launch in March and details will be available on Brightline’s website and app. “The funding allows us to expedite new passenger cars into service and with that capacity, increased availability for the South Florida traveler,” Patrick Goddard, the company president, said in a statement. Brightline launched its Central Florida service in September 2023, but in order to increase seating capacity from South Florida to Orlando it canceled three popular pass options for frequent riders using South Florida stations. While overall ridership rose, short-haul numbers have declined.Brightline’s new commuter offering that will save commuters money may be seen as a bridge or interim plan before Brightline and local counties are able to establish commuter lines in Miami-Dade, Broward and Palm Beach Counties, Goddard said. Miami-Dade and Broward counties continue to advance projects to provide commuter service along the FEC corridor and discussions to finalize an agreement are ongoing.“We’ve been working on developing a true commuter system in South Florida for years, but that solution takes time and can’t be turned on overnight. This is the next best thing and can be seen as an interim commuter program before Miami Dade and Broward launch service,” said Goddard.2Report: Warburg Pincus exploring a $5B+ ModMed salePrivate equity firm Warburg Pincus is weighing options, including a sale, for Boca Raton-based Modernizing Medicine (ModMed) that could value the medical software provider at more than $5 billion, including debt, according to a report in Reuters

GlobeNewswire
Jan 6th, 2025
Muck Rack Acquires Ruepoint To Enhance Its Media Intelligence Business

MIAMI, DUBLIN and LONDON, Jan. 06, 2025 (GLOBE NEWSWIRE) -- Muck Rack, the leading provider of award-winning PR software built for how enterprises work, announced today that it has acquired Ruepoint, a leading global media intelligence company, to deliver even more robust professional services through curated monitoring, digests and insights, to inform PR and communication decisions and strategies. The purchase follows the company’s acquisition of social media platform Keyhole in September 2024, rounding out Muck Rack’s comprehensive and integrated platform.The acquisition unites Ruepoint’s industry expertise, seasoned content augmentation capabilities, and measurement and insights services with Muck Rack’s worldclass data and AI-powered tooling. Customers who opt for the new enhanced media intelligence services as part of their Muck Rack subscription will harness the deep industry knowledge of the Muck Rack and Ruepoint teams and the best of both companies’ technical ingenuity to inform strategy, track market competition and showcase PR’s impact on business outcomes. "In today's media landscape, where the plethora of new platforms and rapid news cycles can overwhelm, Ruepoint serves as a guiding light, illuminating the path for brands to navigate through the noise," said Greg Galant, cofounder and CEO of Muck Rack. "By integrating Ruepoint's expertise with Muck Rack's innovative tools, we empower our customers to chart a clear course toward impactful PR strategies.” Muck Rack’s concierge-led media intelligence services are available as an additional offering in the Brand Premier subscription package to streamline the PR workflow and get customers the right results, faster and more efficiently

Forbes
Nov 22nd, 2024
Pr Tools To Boost And Monitor Media Attention

Business team discussing PR strategy and reviewing infographics gettyWith the widespread adoption of AI, machine learning, and related technologies, the PR world continues to evolve at a lightning pace. PR professionals will need to embrace a data-driven strategy to survive and fast.Content distribution, media monitoring, and other areas of PR need to be automated, and they need to happen in real-time. I’ve advised, tested, and worked with many of the PR tools out there in the last several years. Here are some of this year’s best tools to help you keep up in an age where “instant” isn’t fast enough.1. Muck RackMuck Rack is an AI-powered PR software platform built to streamline PR workflows. It helps PR professionals and communicators generate positive media coverage, monitor mentions impacting brand reputation and analyze the impact of PR on business outcomes.In May, Muck Rack announced its partnership with Source of Sources (SOS), the platform founded by Peter Shankman

Check This Beat
Oct 9th, 2024
Muck Rack Introduces New AI Monitoring, Reporting and Analysis Features for Advanced Insights, Increased Workflow and Customizable Reporting

Miami, Oct. 09, 2024 (GLOBE NEWSWIRE) - Muck Rack, the leading provider of award-winning PR software built for how brands and agencies work, today introduced new features that leverage AI and human intelligence, to provide advanced insights, improved workflow capabilities and customized experiences for its customers.

Ragan Communications
Sep 25th, 2024
Muck Rack's Linda Zebian on embracing AI innovation while preserving the craft of storytelling

Linda Zebian joined Muck Rack as its first-ever director of communications in 2022.

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