Overview

Mustard Systems is a London-based analytics company that builds pricing models and uses them to provide services to bookmakers and professional gamblers. The core product is a suite of pricing models that inform decisions, risk assessment, and betting-related services for clients. These models are applied through client-specific services and bespoke analyses, turning model outputs into actionable betting and pricing strategies. The company differentiates itself by combining a heritage of quantitative research and software with a young, ambitious team, enabling both rigorous data-driven methods and agility in execution. Mustard Systems aims to leverage evolving market conditions to grow its client base and expand its range of pricing-related services in both the short and long term.