Overview
My Money Matters partners with employers across local government, the private sector, and the NHS to deliver tailored financial wellbeing support for diverse workforces. The service blends expert-led financial education, personalised coaching, and a growing suite of benefits (savings and investments, mortgage advice, wills, and insurance) to help employees navigate pensions, plan for the future, and access practical money guidance via a single platform. This makes it easier for employees to engage with money matters and reduce financial stress. Unlike generic financial help, My Money Matters emphasizes inclusion and ease of use, offering a customised toolkit for each employer and workforce. Its goal is to create a more financially confident workforce, improve engagement, and adapt to evolving needs across partners.
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Simplify's Take
What believers are saying
- Its 2026 app update added Max, a 24/7 AI assistant for employees.
- Employer setup takes 3-6 hours, making adoption fast for HR teams.
- Existing LGPS and NHS partnerships provide a clear public-sector distribution base.
What critics are saying
- Employee-paid £1.95 On-Demand Pay fees invite scrutiny from cost-sensitive users.
- The business still sells through employer contracts, slowing growth when councils delay procurement.
- AVC Wise's 2026 rebrand exposes weak brand equity and churn risk during migration.
What makes My Money Matters unique
- My Money Matters bundles Shared Cost AVCs, On-Demand Pay, Auto Savings, and coaching.
- It targets public-sector employers with payroll integration and minimal admin burden.
- Rebrand from AVC Wise signals an expanded financial-wellbeing platform, not just pensions.
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