myDNA

myDNA

Direct-to-consumer DNA testing and pharmacogenomic analysis

Overview

myDNA provides direct-to-consumer DNA testing and analysis to support precision health. Its pharmacogenomics service analyzes how a person’s genes influence their response to medications to help clinicians optimize drug choice and dosing, reducing adverse effects. It also offers nutrigenomics insights to tailor nutrition, fitness, sleep, and vitamin plans, with reports sent to the patient’s healthcare provider. The company operates online test kits and pharmacy partnerships and expanded globally through a merger with Gene by Gene/FamilyTreeDNA, now owned by the DBG Group; its goal is to use genetic information to improve treatment effectiveness and overall wellbeing.

About myDNA

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Industries

Data & Analytics

AI & Machine Learning

Healthcare

Company Size

11-50

Company Stage

Series A

Total Funding

$12.3M

Headquarters

Melbourne, Australia

Founded

2007

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Simplify's Take

What believers are saying

  • Psychiatric, cardiovascular, pain, and gastroenterology testing broadens clinical use cases.[1]
  • Nutrigenomics products can increase average order value through wellness subscriptions.[1][7]
  • DBG Group ownership can expand distribution through pharmaceutical channels.[1]

What critics are saying

  • DTC genetic testing remains commoditized after 23andMe's bankruptcy and asset sale.[10][13]
  • Provider-dependent workflows limit repeat volume if physician adoption stalls.[1][2]
  • Regulatory scrutiny on wellness claims can compress nutrigenomics subscription revenue.[1][2]

What makes myDNA unique

  • Clinical pharmacogenomic reports translate DNA into prescribing guidance for clinicians.[1][2]
  • Founder Les Sheffield pairs clinical genetics expertise with Allan Sheffield's technology background.[6][7]
  • Melbourne and Houston accredited labs support end-to-end testing and reporting.[1][4]

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Funding

Total Funding

$12.3M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Flexible Work Hours

Health Insurance

Health Savings Account/Flexible Spending Account

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Disability Insurance

Company News

myDNA Life Ltd
Apr 17th, 2025
myDNA is partnering with the University of Glasgow's Living Laboratory to advance pharmacogenomics in healthcare.

myDNA is partnering with the University of Glasgow's Living Laboratory to advance pharmacogenomics in healthcare.

Are Media
Feb 8th, 2023
Review: The Skincare Routine Based On Our Unique DNA | Marie Claire Australia

The global frontiers in genetics, myDNA have partnered with Priceline to provide a personalised skincare plan based on your DNA.

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