myDNA

myDNA

Direct-to-consumer DNA testing and pharmacogenomic analysis

Overview

myDNA provides direct-to-consumer DNA testing and analysis to support precision health. Its pharmacogenomics service analyzes how a person’s genes influence their response to medications to help clinicians optimize drug choice and dosing, reducing adverse effects. It also offers nutrigenomics insights to tailor nutrition, fitness, sleep, and vitamin plans, with reports sent to the patient’s healthcare provider. The company operates online test kits and pharmacy partnerships and expanded globally through a merger with Gene by Gene/FamilyTreeDNA, now owned by the DBG Group; its goal is to use genetic information to improve treatment effectiveness and overall wellbeing.

About myDNA

Simplify's Rating
Why myDNA is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Biotechnology

Healthcare

Company Size

11-50

Company Stage

Series A

Total Funding

$12.3M

Headquarters

Melbourne, Australia

Founded

2007

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Simplify's Take

What believers are saying

  • Bupa began offering myDNA pharmacogenomic kits in Australia in 2025, expanding distribution.
  • 2025 Glasgow collaboration generates evidence for NHS adoption, strengthening enterprise sales.
  • 2026 Australian life-insurance reforms reduce stigma around genetic testing and support demand.

What critics are saying

  • The 2026 TGA complaint over pharmacy assistant incentives shows fragile advertising compliance.
  • FamilyTreeDNA faces privacy scrutiny; one scandal can destroy trust and enrollment quickly.
  • DBG Health's 2026 ownership changes can starve myDNA of capital or force a sale.

What makes myDNA unique

  • 2026 myDNA combines PGx reports, consumer genetics, and FamilyTreeDNA lab infrastructure.
  • DBG Health controls myDNA, linking genomics with Australian pharmacy distribution and Bupa access.
  • University of Glasgow partnership, announced 2025-04-17, gives myDNA clinical validation credibility.

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Funding

Total Funding

$12.3M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Flexible Work Hours

Health Insurance

Health Savings Account/Flexible Spending Account

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Disability Insurance

Company News

myDNA Life Ltd
Apr 17th, 2025
myDNA is partnering with the University of Glasgow's Living Laboratory to advance pharmacogenomics in healthcare.

myDNA is partnering with the University of Glasgow's Living Laboratory to advance pharmacogenomics in healthcare.

Are Media
Feb 8th, 2023
Review: The Skincare Routine Based On Our Unique DNA | Marie Claire Australia

The global frontiers in genetics, myDNA have partnered with Priceline to provide a personalised skincare plan based on your DNA.

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