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myDNA
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Direct-to-consumer DNA testing and pharmacogenomic analysis
myDNA
Work Here?
Direct-to-consumer DNA testing and pharmacogenomic analysis
Overview
myDNA provides direct-to-consumer DNA testing and analysis to support precision health. Its pharmacogenomics service analyzes how a person’s genes influence their response to medications to help clinicians optimize drug choice and dosing, reducing adverse effects. It also offers nutrigenomics insights to tailor nutrition, fitness, sleep, and vitamin plans, with reports sent to the patient’s healthcare provider. The company operates online test kits and pharmacy partnerships and expanded globally through a merger with Gene by Gene/FamilyTreeDNA, now owned by the DBG Group; its goal is to use genetic information to improve treatment effectiveness and overall wellbeing.
About myDNA
Industries
Data & Analytics
Consumer Software
Biotechnology
Healthcare
Company Size
11-50
Company Stage
Series A
Total Funding
$12.3M
Headquarters
Melbourne, Australia
Founded
2007
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Simplify's Take
What believers are saying
- DBG Health still lists myDNA as a core division after its 2025 acquisition.
- myDNA's 2026 website highlights AI and precision health, signaling active product repositioning.
- FamilyTreeDNA's millions of users provide recurring sample, upsell, and cross-sell opportunities.
What critics are saying
- Privacy litigation around FamilyTreeDNA tracking pixels keeps legal costs and reputational damage elevated in 2026.
- DBG Health's 2026 ownership change can divert capital and strategic attention away from myDNA.
- Genealogy DNA tests commoditize quickly, pressuring pricing and threatening myDNA's consumer margins.
What makes myDNA unique
- myDNA combines pharmacogenomics, nutrigenomics, and genealogy under DBG Health's pharmacy distribution.
- FamilyTreeDNA gives myDNA global consumer DNA scale and entrenched ancestry brand recognition.
- Clinical-provider reporting differentiates myDNA from generic wellness apps and self-serve ancestry kits.
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Funding
Total Funding
$12.3M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Flexible Work Hours
Health Insurance
Health Savings Account/Flexible Spending Account
Dental Insurance
Vision Insurance
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Disability Insurance
Company News
myDNA is partnering with the University of Glasgow's Living Laboratory to advance pharmacogenomics in healthcare.
The global frontiers in genetics, myDNA have partnered with Priceline to provide a personalised skincare plan based on your DNA.
myDNA is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today
About myDNA
Industries
Data & Analytics
Consumer Software
Biotechnology
Healthcare
Company Size
11-50
Company Stage
Series A
Total Funding
$12.3M
Headquarters
Melbourne, Australia
Founded
2007
myDNA is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today