MmyKaarma provides a suite of B2B digital tools for automotive dealerships to improve the service experience. It uses HD video and photo capture in service lanes and bays, a mobile-first platform for iOS and Android, and a payment system plus scheduling and loaner/valet services to streamline workflows. The tools work together in a single integrated system to document vehicle conditions, accept service recommendations online, and speed up checkout. The goal is to raise customer satisfaction and loyalty while helping dealerships run more efficiently and increase revenue.
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Industries
Company Size
201-500
Company Stage
Series A
Total Funding
$15M
Headquarters
Long Beach, California
Founded
2012
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Total Funding
$15M
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Funded Over
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myKaarma earns Stellantis Mopar Service Gateway Service Lane tech certification. The certification enables real-time Mopar appointments, OEM data and diagnostics in myKaarma, streamlining advisor scheduling and check-in for Stellantis stores. Kyle Alexander is the Multimedia Journalist of AutoSuccess. Published: October 13, 2026 myKaarma, a customer interaction and payments platform for automotive dealerships, announced it has earned certification as a Service Lane Technology (SLT) partner for Stellantis' Mopar Service Gateway. The certification connects myKaarma with MSG, bringing Stellantis service appointments and OEM vehicle data into the service process and expanding the information available to dealership teams. The Stellantis MSG is an all-in-one platform integrated with certified SLT partners and designed to improve service efficiency, customer experience and workshop performance. As a certified SLT partner, myKaarma helps dealerships use the MSG platform while maintaining integration with existing dealership systems. Supported service appointments booked through Mopar.com or participating Stellantis brand sites can flow directly into myKaarma Scheduler and be compared against the dealership's advisor availability in real time. Stores using myKaarma Mobile Check-In can access data directly from the OEM, including available vehicle information, warranty coverage, existing service contracts and service history for the VIN. With a supported Mopar Diagnostic Pod, current vehicle diagnostics can also appear in Mobile Check-In. After the vehicle is connected to the pod and matched to the VIN, advisors can review available diagnostic trouble codes, mileage, tire pressure and pod status within myKaarma. "myKaarma has been a strong collaborator throughout this initiative, working closely with our team to develop innovations that support a seamless rollout for dealers and help shape a better service experience," said Darren Bradshaw, senior vice president, parts and services, Stellantis North America. "The Mopar Service Gateway is designed to make service interactions more efficient and convenient, and integrations with key SLT partners like myKaarma play an important role in delivering that value." "Technology should make the service operation easier for dealerships and better for their customers," said Ujj Nath, CEO of myKaarma. "For Stellantis dealerships, that means making OEM intelligence easier to use without adding friction to the service lane. Our integration with Mopar Service Gateway brings that information into the technology dealers already rely on." Across its service lane technology, myKaarma supports dealership teams throughout the service experience, from scheduling and check-in to digital inspections, customer communications and payments.
myKaarma brings AI Lead Management to Ford and Lincoln dealerships. Search. AI Lead Management expands myKaarma's role across Ford and Lincoln service operations with intelligent booking and pre-diagnosis designed for dealerships to create more service leads and capture more business myKaarma, the leading customer interaction and payments platform for automotive dealerships, today announced the availability of its AI Lead Management solutions for Ford and Lincoln dealers. myKaarma's selection as an AI Lead Management provider for both brands expands its role across Ford and Lincoln dealership service operations. myKaarma's AI Lead Management technology connects four parts of the service workflow: answer, diagnose, schedule, and follow up. The workflow includes: * Answer: ServiceConcierge, an AI service assistant, answers customer calls and handles scheduling 24/7, including when the BDC or service team can't respond. It integrates with the dealership's service number and DMS so it knows who is calling. * Diagnose: Service Pre-Diag uses an AI-powered agent to interview customers about their concerns before they arrive, asking follow-up questions and collecting details the service team needs. * Schedule: ServiceConcierge uses the dealership's actual schedule and availability, along with VIN information, service history, parts availability, dealer op codes, and information gathered through Service Pre-Diag to identify and book the right service. * Follow up: ServiceConnect carries the workflow into follow-up, automating outreach for declined work, missed appointments, warranty updates, and recommended service through text, email, and phone, with advanced reporting that shows dealerships what's working. ServiceConcierge can book more than 20% of a dealership's appointments per month, including when the dealership is closed. By handling appointment updates and scheduling requests and reducing voicemails and calls hitting dealership teams, it can save more than 25 hours a month. Customers also spend less time on the phone, with time-to-book reduced by nearly 50% and the average appointment booked in under one minute and 30 seconds. "We're focused on applying AI where it can improve how dealerships operate and how customers experience service," said Ujj Nath, CEO of myKaarma. "By connecting customer intent with vehicle information and dealership availability, we can get the right service booked faster, reduce the work hitting dealership teams, and keep customers coming back. Our selection as an AI Lead Management provider brings more of these capabilities to Ford and Lincoln dealers as we continue advancing how AI is used throughout the service lane." myKaarma already supports Ford and Lincoln dealers across multiple areas of the service operation. The company is an approved technology provider for Ford and Lincoln dealerships for end-to-end service lane technology and a Preferred Service Lane Technology Partner. myKaarma was chosen for compatibility with Ford Commitment Program eligibility and data requirements. The AI Lead Management designation follows myKaarma's selection earlier this year as a Ford Dealer Technology Preferred Partner for its ServiceCart Premium Video MPI capability. It also builds on myKaarma's expanding OEM relationships, including its recent certification as a Service Lane Technology partner for Stellantis' Mopar Service Gateway.
myKaarma has launched AI Lead Management solutions for Ford and Lincoln dealerships, expanding its service operations role with both brands. The technology connects four workflow stages: answering calls, diagnosing issues, scheduling appointments, and following up with customers. The system's ServiceConcierge AI assistant handles calls and scheduling 24/7, booking over 20% of monthly appointments and saving dealerships more than 25 hours monthly. Service Pre-Diag interviews customers about vehicle concerns before arrival, whilst ServiceConnect automates follow-up communications. The platform reduces booking time by nearly 50%, with average appointments scheduled in under 90 seconds. myKaarma is already an approved technology provider for Ford and Lincoln dealerships and recently became a Service Lane Technology partner for Stellantis' Mopar Service Gateway.
MyKaarma AI tool targets diagnostic delays. MyKaarma has introduced an AI-powered Service Pre-Diag tool that asks customers up to 25 questions by text before a vehicle reaches the shop, Automotive News reported. The company says the tool can reduce diagnostic time by about 40 minutes per repair order, giving technicians more information before they begin work. The product is aimed at one of fixed operations' most persistent bottlenecks: unclear customer complaints. When service advisors capture vague descriptions such as a noise, warning light or intermittent drivability issue, technicians often spend time recreating the concern before diagnosis can begin. A structured pre-diagnostic intake can help advisors collect symptoms, timing, photos or videos in advance, then route the repair order with more complete notes. For dealership operators, the potential impact is tied to throughput and customer satisfaction. Saving diagnostic time can increase effective shop capacity without adding technicians, while more accurate upfront information may reduce miscommunication between customers, advisors and the shop. Automotive News reported that early adopters have seen fewer comebacks and higher satisfaction, though it did not cite a broad industry benchmark. Dealers should watch whether AI-assisted intake tools become integrated more deeply with DMS, scheduling and multipoint inspection systems, and whether measurable gains hold up across high-volume service departments. Ready to acquire more vehicles for less? Free for 30 days. No credit card. No contracts. Live in 10 minutes.
Spiffy welcomes Stephen Jackson as Vice President of OEM Partnerships. Spiffy is excited to welcome Stephen Jackson as Vice President of OEM Partnerships, a strategic addition that reinforces the company's commitment to expanding relationships with automotive manufacturers, dealer groups, and enterprise partners. Stephen joins Spiffy with more than a decade of experience spanning automotive technology, OEM engagement, enterprise sales, operations, and strategic partnerships. Throughout his career, he has built a reputation for helping automotive organizations identify opportunities for growth while creating solutions that improve customer experience, operational efficiency, and long-term business performance. Most recently, Stephen served as Vice President of Partnerships at UVeye, where he led strategic partnership and marketing initiatives focused on expanding adoption of AI-powered vehicle inspection technology. His work centered on OEM collaborations, dealer network engagement, and industry partnerships designed to help automotive organizations modernize their operations and enhance the customer experience. Prior to UVeye, Stephen spent nearly four years at myKaarma, where he served as Director of OEM Engagement and Director of Enterprise Sales. In those roles, he worked directly with automotive manufacturers and some of the largest dealer groups in the United States, helping align technology solutions with aftersales operations, customer retention strategies, and long-term business objectives. His automotive technology experience runs even deeper. Stephen was the co-founder of PocketExpert, a platform that established strategic partnerships with major OEMs including Audi of America, Volkswagen of America, and American Honda before being acquired by myKaarma. He also served as President of SMI Safety Maintenance Inspection, helping guide the organization through years of growth and ultimately contributing to its successful acquisition. This combination of entrepreneurial leadership, OEM relationships, enterprise sales expertise, and operational experience makes Stephen uniquely positioned to help accelerate Spiffy's next phase of growth. As Vice President of OEM Partnerships, Stephen's focus will be on expanding relationships with automotive manufacturers and large dealer groups that view mobile service, connected software, and customer convenience as critical components of the future automotive retail experience. Over the past several years, Spiffy has built a unique position within the industry by combining mobile service operations, purpose-built software, and nationwide execution. The company has helped dealerships, fleets, and enterprise customers launch and scale mobile service programs while creating measurable improvements in efficiency, customer retention, and service accessibility. As manufacturers continue looking for ways to extend their brands beyond the traditional dealership footprint, opportunities are emerging for partners capable of delivering both technology and operational expertise at scale. Stephen will work closely with teams across sales, product, strategy, operations, and marketing to identify and develop partnerships that support those objectives. His experience navigating complex OEM relationships and enterprise opportunities will help further position Spiffy as a trusted partner for organizations looking to modernize service operations and create more convenient ownership experiences for customers. His addition reflects more than a new hire. It represents Spiffy's continued investment in growth and its belief that OEM partnerships can play a significant role in accelerating software adoption, dealer engagement, mobile service expansion, and recurring revenue opportunities across the automotive industry. Please join Spiffy in welcoming Stephen Jackson to the Spiffy team. Spiffy is excited about the experience, perspective, and relationships he brings to the organization, and even more excited about what Spiffy'll build together. Posted in News Brenleigh is Spiffy's Partner Success Manager. Outside of work, she enjoys overly ambitious home and garden projects that would concern a licensed professional and assuming her golden retriever Gatsby is equally committed to the vision despite clear evidence otherwise. Find me on:
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Industries
Company Size
201-500
Company Stage
Series A
Total Funding
$15M
Headquarters
Long Beach, California
Founded
2012
Find jobs on Simplify and start your career today