University of Pennsylvania and JMI Sports extend multimedia rights partnership through 2035-36. 18/09/2026 The University of Pennsylvania's Division of Recreation and Intercollegiate Athletics has announced a five-year extension of its multimedia rights partnership with JMI Sports through the 2035-36 academic year. The agreement covers multimedia rights for both Penn Athletics and the Penn Relays. Penn and JMI Sports first partnered in 2016. The extension transitions the partnership to a revenue-sharing model under which Penn Athletics receives a substantial majority of all net income. JMI Sports has appointed Jasmine Brown as Director of Partnerships for Penn Sports Properties, reporting to Senior Vice President Adam Donaldson. Brown joins from NBCUniversal, where she spent a decade building advertising partnerships. When we first established a partnership with JMI Sports, we did so because they were nimble enough to meet our needs as priorities and the landscape evolved, says Alanna Wren, Director of Athletics and Recreation, University of Pennsylvania. Credit goes to their leadership team for listening to our most recent needs and structuring this new model to best support our efforts to win championships, provide an exceptional student-athlete experience, and position the Penn Relays for continued growth. We look forward to kicking off this extended partnership during an exciting year where we will celebrate 150 years of Penn Football and 100 years of the historic Palestra. Penn Athletics has been a foundational partner for JMI Sports' multimedia rights business, says Erik Judson, Co-Founder and CEO, JMI Sports. Over the past decade, we have built a relationship rooted in trust and innovation, and this extension represents the next evolution of our work together. 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20th Television lures Sue Naegle and Ali Krug away from NBCUniversal. 20th Television is adding even more creative talent to its roster as Dinner Party Productions has signed a multi-year overall deal with the studio. The company, which Sue Naegle and Ali Krug founded, is making the jump from NBCUniversal, where they developed the hit series The Five Star Weekend for Peacock. The new deal with Dinner Party Productions comes just weeks after Disney managed to lure Quinta Brunson from Warner Bros. Discovery. "Few leaders command the trust and admiration that Sue does," 20th Television President Karey Burke said. "Uniquely approachable, relentlessly candid, and steadfast in her pursuit of creative excellence, she has earned a reputation as both a champion of artists and a steward of exceptional storytelling. The industry's top talent and highly-coveted IP are drawn to her because she leads with integrity, fosters collaboration, and consistently puts the work first. Sue is truly in a class of her own, and we are delighted to welcome her to the Disney family." How the deal came together. According to a report from Deadline, Disney offered Naegle and Krug a deal they couldn't refuse. The studio also had a longstanding relationship with the duo, who previously worked on 20th Television's The Big Leap and Pam & Tommy for Hulu. Under their new deal, Naegle and Krug will develop and produce series across Disney Entertainment's global portfolio. "We couldn't be more excited to begin this next chapter at 20th Television," Sue Naegle and Ali Krug said. "We're deeply grateful to Debra [OConnell], Craig [Erwich], Karey [Burke], and the entire team for believing in Dinner Party and championing the work we do. We can't wait to build on our shared vision and see what we can create together." As always, be sure to check back with MickeyBlog. We will continue to update you on all the news coming out of The Walt Disney Company.