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NIC MAP

Web-based senior housing market data analytics

Overview

NIC MAP Vision provides a web-based market data and analytics platform focused on the senior housing and commercial real estate markets. Its subscription service gives tiered access to unbiased data on occupancy, market trends, and property-level details, enabling underwriting and investment analysis within the platform. The company differentiates itself with a 15+ year track record and a focused niche that delivers property-level intelligence for market comparison. Its goal is to empower clients to make informed investment decisions and optimize portfolio strategies in the senior housing sector.

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About NIC MAP

Simplify's Rating
Why NIC MAP is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsFinancial ServicesReal EstateHealthcare

Company Size

1-10

Company Stage

Debt Financing

Total Funding

$100K

Headquarters

Raleigh, NC

Founded

2015

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What believers are saying

  • October 2026 Connector lifted AI accuracy to 98%, proving immediate customer value.
  • September 2026 Deal Intelligence targets faster acquisition screening as transaction activity accelerates.
  • NIC MAP's October 2026 data on 90.4% national occupancy supports continued buyer demand.

What critics are saying

  • Public web AI still scored 36% accuracy on NIC MAP questions, exposing dataset dependence.
  • OpenAI, Anthropic, and Google can bundle broader research tools and compress NIC MAP pricing.
  • If senior-housing occupancy weakens, subscription urgency drops and NIC MAP's underwriting moat shrinks.

What makes NIC MAP unique

  • NIC MAP spans 35,000-plus senior housing properties across 214 U.S. markets.
  • October 2026 Connector embeds proprietary occupancy and rate data inside clients' AI tools.
  • September 2026 Deal Intelligence turns fragmented deal materials into ready-made underwriting workflows.

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Funding

Total Funding

$100k

Above

Industry Average

Funded Over

1 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • 401(k) Company Match
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Paid Vacation
  • Remote Work Options
  • Professional Development Budget

Company News

Business Wire
Oct 21st, 2026
NIC MAP Connector lifts AI accuracy on senior housing data from 36% to 98%

NIC MAP, a data provider for the senior housing industry, has launched the NIC MAP Connector, which lets operators, investors, and developers use NIC MAP data inside their own AI tools. In a benchmark NIC MAP designed, seven AI models from Anthropic, OpenAI, Google, and Z.ai answered senior housing questions with 36% accuracy using the public web alone. With the Connector, accuracy rose to 98%. On occupancy data, which isn't publicly available, accuracy rose from 14% to 97%. Clients can run market analyses by address, radius, or drive time, and reuse analyses already built in the platform. They can also add custom metrics. The Connector is included with eligible subscriptions at no extra cost.

McKnight's Senior Living
Oct 21st, 2026
New NIC MAP tools use AI to analyze markets, integrate deal materials.

New NIC MAP tools use AI to analyze markets, integrate deal materials. October 21, 2026 CHICAGO - Senior housing industry data provider NIC MAP announced the launch of NIC MAP Connector on Wednesday, the first day of the Fall Conference of the National Investment Center for Seniors Housing & Care. The new capability enables senior living operators, investors and developers to access NIC MAP data directly within their own artificial intelligence tools. An accurate tool is important, NIC MAP CEO Arick Morton said during a Wednesday press conference before the Fall Conference started, because "if AI gets the market wrong, capital goes to the wrong places and the seniors who need housing are the ones that lose as well as the folks here." NIC MAP said it tested seven leading AI models and, asking AI models for senior housing data, which use the public web alone, the models answered with 36% accuracy after an average of 61 web searches per question. When asking the same questions using the NIC MAP Connector, however, the models overall answered with 98% accuracy, and every answer drawn from NIC MAP data was correct. Occupancy questions produced the biggest challenge for AI, with answers using AI/public web information producing a 14% accuracy rate, whereas using NIC MAP Connector produced a 97% accuracy rate. "It works directly with each user's NIC MAP login and subscription," Morton said. "For a developer, that means sizing up a site against the market's actual supply and pipeline. For an acquisitions team, it means testing a seller's assumption against the market. And for an asset manager, it means benchmarking a community's performance and operating results against the market and identifying what needs to be changed to generate improvement." NIC MAP is continually adding information to the tool that AI can draw from, Morton said. "We're adding development pipeline tracking from first planning filing, state survey history, regulatory history, property detail like floor plans and amenities, bringing in financial benchmarking from our actual rates tool." Deal-screening tool. The launch of NIC MAP Connector follows the introduction of Deal Intelligence, a deal-screening and modeling workplace for senior living acquisitions announced in late September. Deal Intelligence lets investors, operators and lenders combine fragmented deal materials - such as rent rolls, financials and labor data - and NIC MAP market intelligence to help them create a clear first pass more quickly "so teams can spend less time assembling the basics and more time evaluating the deal," Morton said. Deal Intelligence, he added "basically takes in all of the inputs for any given deal and writes up an investment committee brief... and really helps teams identify which deals have the most potential.".

Yahoo Finance
Sep 30th, 2026
NIC MAP launches Deal Intelligence to accelerate senior housing deal evaluation amid $1T investment gap

NIC MAP has launched Deal Intelligence, a platform designed to streamline senior housing deal evaluation for investors, operators and lenders. The tool consolidates fragmented deal materials—including rent rolls, financials and labour data—with market intelligence in a single workspace, providing users with a working financial model from the outset. The platform addresses industry inefficiencies by reducing time spent assembling basic deal information, allowing teams to focus on evaluation. Users can quickly assess performance, identify risks and prioritise opportunities across high volumes of deals. According to NIC MAP's Senior Housing Market Outlook, the cumulative investment gap needed to maintain current senior housing penetration rates reaches $840 billion by 2039. The company positions Deal Intelligence as a critical tool as transaction activity accelerates in the sector.

Benzinga
Sep 30th, 2026
NIC MAP launches Deal Intelligence, a deal screening and modeling workspace for Senior Housing acquisitions.

NIC MAP launches Deal Intelligence, a deal screening and modeling workspace for Senior Housing acquisitions. Platform gives stakeholders faster, clearer starting point for early deal evaluation. NIC MAP, the leading provider of data for the senior housing industry, launched Deal Intelligence, a tool designed to help senior housing investors, operators and lenders move from fragmented deal materials to a clear first pass faster. Deal Intelligence addresses a common industry challenge: teams often spend significant time assembling disconnected materials, such as rent rolls, financials and labor data, before determining whether a deal is worth pursuing. During this process, critical market context lives outside the deal itself. The new capability brings deal materials and market data into one view and creates a consistent starting point, including a working financial model teams can use immediately. This integrated view enables users to quickly assess performance, identify risks and prioritize opportunities. "Deal teams are spending too much time building the basics before they can even start evaluating a deal," said Arick Morton, NIC MAP Chief Executive Officer. "By combining a client's deal data with NIC MAP's trusted market intelligence, Deal Intelligence gives teams a more complete and credible view from the start so teams can spend less time assembling the basics and more time evaluating the deal." Why Deal Intelligence Matters According to NIC MAP's Senior Housing Market Outlook (Second Edition), the cumulative investment gap needed to simply maintain today's senior housing penetration rates reaches $840 billion by 2039 and surpasses $1 trillion by 2044, with the gap widening every year current development falls short. "As competition for senior housing assets increases and transaction activity accelerates, the ability to quickly screen and prioritize deals before full underwriting is becoming a critical advantage," said Morton. Deal Intelligence: * Reduces time spent on early deal review * Starts from a working financial model instead of building one from scratch * Creates a consistent starting point across deals * Surfaces key risks and questions earlier in the process * Moves quickly with trusted data at your fingertips By combining client-provided deal materials with NIC MAP's market, comp and labor data, the platform provides a more complete and market-grounded view of each opportunity. Designed for organizations reviewing high volumes of opportunities, it enables: * Investors to assess deal flow and prioritize opportunities faster * Operators to understand performance drivers earlier in evaluation * Lenders to evaluate feasibility and identify opportunities faster The platform delivers both a high-level summary for quick alignment and a pre-built financial model that serves as the team's starting point for deeper analysis. About NIC MAP NIC MAP is the senior housing industry's independent market-data service. We bring together occupancy, rate trends, and the construction pipeline across 35,000+ U.S. properties in a single platform built for senior housing - informing the investment, underwriting, and research decisions of the industry leaders who shape it, including the top senior housing operators, federal agencies, and major capital providers. Media Contact: Mary Prevost, Prevost Partners 612.202.3047, [email protected] Posted In:

AiThority
Mar 13th, 2024
NIC MAP Vision Launches AI Suite to Transform Investment Strategies in Senior Housing

NIC MAP Vision launches AI suite to transform investment strategies in senior housing.

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