NOBI

NOBI

Crypto investment platform yielding security

Overview

NOBI is a crypto investment platform that helps individual investors earn yields on their crypto assets, such as Bitcoin and Ethereum, by offering returns up to 15% APY. The platform works by users depositing or holding crypto on NOBI, which the company then uses to generate income through asset management and trading fees, providing a stream of interest to the user and taking a share of the profits. Security is a core focus, with world-class measures designed to protect assets in the volatile crypto market. NOBI differentiates itself from competitors by combining tangible yields with strong security and a straightforward, user-friendly interface aimed at simplifying trading and yield earning for retail investors. The company's goal is to help crypto holders maximize their investment returns while navigating market risk through accessible, rate-based passive income on digital assets.

About NOBI

Simplify's Rating
Why NOBI is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Crypto & Web3

Financial Services

Company Size

11-50

Company Stage

Late Stage VC

Total Funding

$4M

Headquarters

Tangerang, Indonesia

Founded

2017

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Simplify's Take

What believers are saying

  • OJK supervision on July 15, 2026 gives Bybit Indonesia legitimacy NOBI never had.
  • Bybit's majority acquisition brings deeper liquidity, surveillance, and security infrastructure immediately.
  • Indonesia's crypto market remains strategic enough for phased product expansion and education spending.

What critics are saying

  • NOBI no longer exists independently; Bybit controls branding, product roadmap, and hiring.
  • Indonesia still has 29 licensed exchanges; Bybit Indonesia faces brutal fee and liquidity competition.
  • Bybit global remains blocked in Indonesia; any compliance slip invites OJK intervention.

What makes NOBI unique

  • July 2026 Bybit acquired NOBI, converting it into OJK-supervised Bybit Indonesia.
  • Former NOBI leaders Lawrence Samantha and Dionisius Evan still run local operations.
  • Bybit Indonesia launched phased access to 500-plus pairs with localized education.

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Funding

Total Funding

$4M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

4%

2 year growth

-4%
CaptainAltcoin
Jul 16th, 2026
Bybit to launch Indonesia platform following majority acquisition of NOBI.

Bybit to launch Indonesia platform following majority acquisition of NOBI. DUBAI, UAE, July 16, 2026 /PRNewswire/ - Bybit, the world's second-largest cryptocurrency exchange by trading volume, has launched a locally operated platform in Indonesia following its majority acquisition of PT Enkripsi Teknologi Handal (formerly NOBI). The move establishes Bybit Indonesia as a regulated local entity operating under the supervision of Otoritas Jasa Keuangan (OJK). The move reflects Bybit's regulatory-first expansion strategy, under which the company enters new markets through locally compliant structures, licensed entities, and ongoing engagement with regulators. Indonesia is viewed as a long-term strategic market of Bybit, rather than a short-term growth opportunity. At launch, Bybit Indonesia plans to introduce its services in phases, beginning with more than 500 pairs. The platform will operate with institutional-grade liquidity, market surveillance systems, and risk controls aligned with both local requirements and Bybit's global standards. Any future products or services will be introduced in line with those requirements and with appropriate disclosures and consumer protection. Strengthening Local Governance and Operational Continuity Bybit Indonesia is led by a locally based management team to ensure regulatory alignment and market familiarity. The leadership team includes Lawrence Samantha (CEO of Bybit Indonesia) and Dionisius Evan (COO of Bybit Indonesia), both formerly part of NOBI's senior management, together with Steven Gotama (CMO of Bybit Indonesia). The team will oversee day-to-day operations, compliance implementation, and stakeholder engagement in coordination with regulators and industry partners. Lawrence Samantha, CEO of Bybit Indonesia, said "This acquisition allows us to combine Bybit's global capabilities with an experienced local team that understands Indonesia's market and regulatory environment. Our focus is on disciplined operations, clear communication, and a careful transition for NOBI users. We will introduce products progressively, in line with OJK requirements, and we will measure our success by how responsibly we serve Indonesian users." Ben Zhou, Co-founder and CEO of Bybit, said: "Indonesia represents a significant opportunity for the digital asset industry, but sustainable growth can only be achieved through regulatory alignment and responsible operations. Bybit Indonesia reflects our commitment to working constructively with local authorities, respecting national frameworks, and building a platform that prioritises user protection, and long-term market integrity." Education will be the central component of Bybit Indonesia's strategy. The company will invest in localised learning initiatives, starting with Bybit Learn, to support informed participation and responsible use of digital asset services. The aim is to pair international standards with local relevance so Indonesian users can navigate the digital-asset economy. More information is available at bybit.id #Bybit / #NewFinancialPlatform About Bybit Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. In Indonesia, Bybit provides services locally through PT Enkripsi Teknologi Handal ("Bybit Indonesia"), a company licensed and supervised by Otoritas Jasa Keuangan (OJK). As a locally operated entity with homegrown leadership, Bybit Indonesia aligns international standards with Indonesian regulatory requirements, offering users access to spot markets and localized education resources while communicating transparently about features introduced for the Indonesian market. For media inquiries, please contact: [email protected]

Tech in Asia
Jul 15th, 2026
Bybit launches Indonesia exchange after acquiring majority stake in NOBI

Dubai-based crypto exchange Bybit launched Bybit Indonesia on 15 July after acquiring a majority stake in PT Enkripsi Teknologi Handal, the legal entity behind Jakarta-based crypto trading platform NOBI. The deal gives Bybit local entry into Indonesia, where crypto-asset licensing shifted from commodities regulator Bappebti to the Financial Services Authority on 10 January 2025. NOBI was founded in 2018. Former NOBI executives Lawrence Samantha and Dionisius Evan were appointed CEO and COO of Bybit Indonesia, whilst Steven Gotama was named CMO. Bybit will introduce products and services in stages, starting with over 500 crypto-asset pairs. Indonesia has 29 exchanges licensed to operate locally.

Katadata
Jul 1st, 2025
Hanwha Life Acquires 40% of Bank Nobu

Hanwha Life Insurance Co., Ltd., a South Korean insurance company, has acquired a 40% stake in PT Bank Nationalnobu Tbk (NOBU) by purchasing 2.99 billion shares from seven previous shareholders. This acquisition was formalized through the Extraordinary General Meeting of Shareholders and documented on June 30, 2025, in Tangerang. The transaction has received approval from the Indonesian Financial Services Authority (OJK).

Nobi
Jul 7th, 2022
Usenobi launches special deal for you: 7.7 Flash Cashback

That means NOBI is ready to launch a special deal for you: 7.7 Flash Cashback.

Nobi
Jun 29th, 2022
Usenobi launched feature on NOBI application: Auto-Buy on Jun 1st 22'.

Welcoming the month of June, Usenobi is excited to launch the newest feature on NOBI application: Auto-Buy.

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