National Life

National Life

Longstanding life insurer providing financial protection

Overview

National Life provides life insurance and related financial services through its group of affiliated companies. Its offerings include life insurance for individuals and groups, plus investment and retirement products provided by its broker-dealer and registered investment adviser affiliates. The policy structure typically includes death benefits and potential cash value growth, funded by regular premiums over time. The company relies on a long-standing history (since 1848) and a network of affiliated entities to serve clients with financial protection and planning solutions. National Life positions itself on steady, values-driven service with a focus on providing financial peace of mind in times of need. Its goal is to help people secure their families’ futures and support financial stability through responsible, transparent coverage and guidance.

About National Life

Simplify's Rating
Why National Life is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

$15.8M

Headquarters

Montpelier, Vermont

Founded

1848

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Simplify's Take

What believers are saying

  • Automated IUL underwriting via iPipeline accelerates distribution and reduces manual processing time for agents[5]
  • FINEOS AdminSuite adoption in February 2026 will modernize claims operations and enable faster policyholder support[4]
  • Strategic five-year NTT DATA extension in 2023 supports core insurance platforms with 20 years of shared infrastructure[2]

What critics are saying

  • Aggressive IUL concentration exposes National Life to interest rate volatility and lapse spikes with high impact in 12–18 months
  • Leadership transition at ESI after Ata Azarshahi’s retirement threatens its #1 fastest-growing broker-dealer status and advisor retention
  • A lawsuit alleges misleading IUL illustrations, risking enforcement actions or reputational damage if plaintiffs succeed[2]

What makes National Life unique

  • National Life Group offers IUL with a guaranteed 0% floor protecting cash value from market losses[1]
  • The company partners with Homethrive to provide free caregiver support exclusively to 2025 FlexLife IUL policyholders[6]
  • National Life ranks among the top ten US life insurance companies by LIMRA with $65.7B in assets[3]

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Funding

Total Funding

$15.8M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Parental Leave

Hybrid Work Options

Company News

National Life Group
Jul 10th, 2026
National Life Group named to 2026 Ward's 50 Top Performing life and health Insurance Companies.

National Life Group named to 2026 Ward's 50 Top Performing life and health Insurance Companies. National Life Group was recognized for safety, consistency, and performance over a five-year period, marking its sixth consecutive year on the Ward's 50. MONTPELIER, Vt. (July 10, 2026) - National Life GroupOpens in new Tab has been named to the 2026 Ward's 50Opens in new Tab Top Performing Insurance Companies, an annual list of the country's 50 top performing life and health insurance companies. According to Ward's, National Life Group was selected out of nearly 700 life and health insurance organizations based on its outstanding financial results in the areas of safety, consistency, and performance over a five-year period (2021-2025). 2026 marks the sixth consecutive year in which National Life has been named as an industry leader for its extraordinary financial performance. In the 36 years the list has been produced, National Life has appeared on it 18 times. "Our continued inclusion in the Ward's 50 is a testament to how we stay true to our mission, serving the needs of Middle America and reaching business owners and families across middle and affluent markets," said Mehran Assadi, Chair, CEO, and President of National Life Group. This year's selection considered the current landscape of "volatile investment returns, rising loss costs, and competitive market conditions [which] continue to impact financial returns for the industry." "In selecting the Ward's 50, we identify companies that pass financial stability requirements and measure their ability to grow while maintaining strong capital positions and underwriting results," according to the Ward's 50 announcement. About National Life Group. National Life Group has been keeping promises since 1848, providing access to flexible, secure life insurance and annuities for families, businesses, educators, and first responders nationwide. With an independent, entrepreneurial spirit, its values are to "Do good, Be good, Make good" for its customers, agents, employees, and the communities National Life Group serve. Learn more at NationalLife.comOpens in new Tab. National Life Group(R) is a trade name of National Life Insurance Company (NLIC), Montpelier, VT founded in 1848, Life Insurance Company of the Southwest (LSW), Addison, TX chartered in 1955, and its affiliates. Each company is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York. NLIC, the flagship of National Life Group was founded in 1848, and all references to 1848 are attributable to NLIC. Products are issued by National Life Insurance Company and Life Insurance Company of the Southwest. National Life Insurance Company - Life Insurance Company of the Southwest Administrative Office: One National Life Drive - Montpelier, Vermont 05604 - NationalLife.comOpens in new Tab

ICT Frame Magazine Pvt. Ltd.
Jun 19th, 2025
National Life Insurance 37th AGM: 15% Dividend, Bonus Shares, Capital Growth

National Life Insurance recently held its 37th Annual General Meeting (AGM) at its central office in Lazimpat, Kathmandu.

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