National Research Group

National Research Group

Market research and strategy for entertainment

Overview

National Research Group provides market research and strategic consulting for the entertainment and technology sectors, with focus on film, gaming, and streaming. It uses custom and syndicated studies, plus surveys, focus groups, and data analysis to produce insights that inform product development, marketing, and strategy. The firm differentiates itself by combining cross-industry entertainment and tech perspectives with both tailored and standardized research and hands-on strategic advisory that translates data into actions. Its goal is to help clients make better decisions and improve outcomes in a competitive entertainment landscape.

About National Research Group

Simplify's Rating
Why National Research Group is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Entertainment

Gaming

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

null

Founded

1978

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Simplify's Take

What believers are saying

  • NRG posted Summer 2026 hiring across Culver City and New York, showing active demand.
  • June 2026 reports on AI, gamers, and sports fans prove fresh thought leadership.
  • Stagwell's Q2 2026 organic revenue rose 10%, supporting affiliate investment and client spend.

What critics are saying

  • Stagwell cut 300 staffers in 2023, signaling NRG's exposure to holding-company cost pressure.
  • NRG's entertainment research competes against Nielsen, MarketCast, and screen-tracking specialists for studio budgets.
  • If studios shift to in-house AI insights, NRG's consulting moat erodes quickly.

What makes National Research Group unique

  • NRG's 2026 work spans entertainment, gaming, sports, and lifestyle research.
  • Its Future of and Capstone series turn consumer sentiment into syndicated IP.
  • April 22, 2026 podcast Research Reframed showcases research storytelling as a branded media channel.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Professional Development Budget

Pet Insurance

Mental Health Support

Company Social Events

Company News

PR Newswire
Oct 30th, 2024
77% Of Ceos Say The Election Will Impact Their 2025 Business Strategy; 85% Are Bullish On Investment In The Gulf Region, Reveals Stagwell (Stgw) Survey

U.S. CEOs strongly favor former President Donald Trump over Vice President Kamala Harris to boost the global economy, while Global CEOs are splitStagwell Chairman and CEO Mark Penn to reveal the results of the survey on stage at Future Investment Initiative (FII) 8th Edition in RiyadhNEW YORK, Oct. 30, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW) today unveiled the results of a global survey of 100 CEOs regarding their priorities for 2025, reflections on how the U.S. presidential election will impact economic and political stability, and interest in investing in the Gulf Region.This afternoon, October 30 at 1:40pm Saudi time Stagwell Chairman and CEO Mark Penn will present these findings at the Future Investment Initiative (FII) 8th Edition 2024 Summit in Riyadh as part of Stagwell's strategic investment in the MENA region

PR Newswire
Apr 12th, 2023
Stagwell'S (Stgw) National Research Group Releases 'Exploring Indonesia,' Second Edition Of Its 'Capstone Series' On Emerging Markets

Stagwell Global Affiliate Partner Coconuts Media Supported In-Market ResearchNEW YORK and JAKARTA, Indonesia, April 12, 2023 /PRNewswire/ -- National Research Group (NRG), a global insights leader at the intersection of technology, content and culture, today released "Exploring Indonesia," the second research installment of its "Capstone Series," a first-of-its-kind exploration into the culture, content and technology driving leading-edge global growth markets. Conducted with Stagwell (NASDAQ: STGW) Global Affiliate Network partner Coconuts Media, a leading alternative media company representing Southeast Asia and Hong Kong, the study examines the consumer behaviors, tech adoption, content preferences and other attitudes that are shaping Indonesia.Indonesia's mobile-first practices and appetite for global content provide a wide platform for entering the market. Tweet this"Indonesians consider themselves a hospitable nation: honest, respectful, and family/community-conscious, with 84% residing in a multi-generational households, and we see that reflected in the trends of our research," said NRG SVP, Content & Strategy Sushma Panchawati. "For tech and media companies that are attuned to these attributes, Indonesia's mobile-first practices and appetite for global content provide a wide platform for entering the market, predicted to be one of the top 5 largest global economies by 2050.""As Southeast Asia's largest economy with a population 270M strong, of which 60% are below 30 years of age, Indonesia's rise in urbanization and consumer spending power is a force to be noticed by the world stage," said Stagwell Managing Director, Asia-Pacific Randy Duax. "For global brands to be part of this growth story that is helmed by a tech and social media-savvy Indonesian generation – that in particular has an urban-empowered female consumer – brands must authentically mirror the trust and consumer understanding of local brands by bringing integrated online-offline experiences to earn wallet share.""Working on the Capstone Series has allowed us to really delve into the diverse nature of our audience in Indonesia; in fact, this is one of the most extensive deep dives into the country's culture, people and digital consumption habits," said Coconuts Media Managing Editor, Indonesia Andra Nasrie. "Global media, tech and entertainment companies will discover that Indonesia is a great place for investment due to its digital aptitude which permeates nearly every facet of daily life

The Drum
Apr 11th, 2023
The Drum | Indonesia Is Set To Be A Top Five Economy – How Can Brands Get A Piece Of The Action?

In a bid to better understand the market and its potential, Stagwell affiliate media agency Coconuts Media partnered with global insights company National Research Group (NRG) to conduct a study of the consumer behaviours, tech adoption, content preferences and attitudes that are shaping Indonesia.

VentureBeat
Oct 28th, 2022
Why Education Initiatives Are Critical For Emerging Tech Like Web3

Register now for your free virtual pass to the Low-Code/No-Code Summit this November 9. Hear from executives from Service Now, Credit Karma, Stitch Fix, Appian, and more. Learn more. If you are reading these lines, you probably understand the relevance of emerging technologies like AI, ML, blockchain and Web3 — at least to a certain extent. But what about the rest of the population?

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