National Research Group

National Research Group

Market research and strategic consulting services

About National Research Group

Simplify's Rating
Why National Research Group is rated
C-
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Entertainment

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

null

Founded

1978

Overview

National Research Group provides market research and strategic consulting services specifically for the entertainment industry, focusing on film, gaming, and streaming. The company uses various research methods, such as surveys, focus groups, and data analysis, to gather insights that help clients make informed decisions regarding product development, marketing, and overall strategy. Unlike its competitors, National Research Group emphasizes a deep understanding of the intersection between entertainment and technology, allowing it to offer tailored insights that cater to the unique needs of film studios, gaming companies, and streaming platforms. The goal of National Research Group is to empower its clients with data-driven insights that enhance their decision-making processes.

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Simplify's Take

What believers are saying

  • Rising demand for personalized content recommendations enhances NRG's data-driven insights services.
  • Expansion of 5G networks globally boosts streaming quality, benefiting NRG's entertainment clients.
  • Growing popularity of VR and AR opens new opportunities for NRG's immersive content research.

What critics are saying

  • AI-driven market research tools threaten traditional methods, impacting NRG's competitive edge.
  • Direct-to-consumer streaming platforms with in-house analytics reduce need for external research.
  • Privacy regulations like GDPR limit data collection, affecting NRG's comprehensive insights capabilities.

What makes National Research Group unique

  • National Research Group specializes in entertainment industry-focused market research and strategic consulting.
  • The company offers custom and syndicated research for film, gaming, and streaming sectors.
  • NRG's Capstone Series explores emerging markets, providing unique insights into consumer behaviors.

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Company News

PR Newswire
Oct 30th, 2024
77% Of Ceos Say The Election Will Impact Their 2025 Business Strategy; 85% Are Bullish On Investment In The Gulf Region, Reveals Stagwell (Stgw) Survey

U.S. CEOs strongly favor former President Donald Trump over Vice President Kamala Harris to boost the global economy, while Global CEOs are splitStagwell Chairman and CEO Mark Penn to reveal the results of the survey on stage at Future Investment Initiative (FII) 8th Edition in RiyadhNEW YORK, Oct. 30, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW) today unveiled the results of a global survey of 100 CEOs regarding their priorities for 2025, reflections on how the U.S. presidential election will impact economic and political stability, and interest in investing in the Gulf Region.This afternoon, October 30 at 1:40pm Saudi time Stagwell Chairman and CEO Mark Penn will present these findings at the Future Investment Initiative (FII) 8th Edition 2024 Summit in Riyadh as part of Stagwell's strategic investment in the MENA region

PR Newswire
Apr 12th, 2023
Stagwell'S (Stgw) National Research Group Releases 'Exploring Indonesia,' Second Edition Of Its 'Capstone Series' On Emerging Markets

Stagwell Global Affiliate Partner Coconuts Media Supported In-Market ResearchNEW YORK and JAKARTA, Indonesia, April 12, 2023 /PRNewswire/ -- National Research Group (NRG), a global insights leader at the intersection of technology, content and culture, today released "Exploring Indonesia," the second research installment of its "Capstone Series," a first-of-its-kind exploration into the culture, content and technology driving leading-edge global growth markets. Conducted with Stagwell (NASDAQ: STGW) Global Affiliate Network partner Coconuts Media, a leading alternative media company representing Southeast Asia and Hong Kong, the study examines the consumer behaviors, tech adoption, content preferences and other attitudes that are shaping Indonesia.Indonesia's mobile-first practices and appetite for global content provide a wide platform for entering the market. Tweet this"Indonesians consider themselves a hospitable nation: honest, respectful, and family/community-conscious, with 84% residing in a multi-generational households, and we see that reflected in the trends of our research," said NRG SVP, Content & Strategy Sushma Panchawati. "For tech and media companies that are attuned to these attributes, Indonesia's mobile-first practices and appetite for global content provide a wide platform for entering the market, predicted to be one of the top 5 largest global economies by 2050.""As Southeast Asia's largest economy with a population 270M strong, of which 60% are below 30 years of age, Indonesia's rise in urbanization and consumer spending power is a force to be noticed by the world stage," said Stagwell Managing Director, Asia-Pacific Randy Duax. "For global brands to be part of this growth story that is helmed by a tech and social media-savvy Indonesian generation – that in particular has an urban-empowered female consumer – brands must authentically mirror the trust and consumer understanding of local brands by bringing integrated online-offline experiences to earn wallet share.""Working on the Capstone Series has allowed us to really delve into the diverse nature of our audience in Indonesia; in fact, this is one of the most extensive deep dives into the country's culture, people and digital consumption habits," said Coconuts Media Managing Editor, Indonesia Andra Nasrie. "Global media, tech and entertainment companies will discover that Indonesia is a great place for investment due to its digital aptitude which permeates nearly every facet of daily life

The Drum
Apr 11th, 2023
The Drum | Indonesia Is Set To Be A Top Five Economy – How Can Brands Get A Piece Of The Action?

In a bid to better understand the market and its potential, Stagwell affiliate media agency Coconuts Media partnered with global insights company National Research Group (NRG) to conduct a study of the consumer behaviours, tech adoption, content preferences and attitudes that are shaping Indonesia.

VentureBeat
Oct 28th, 2022
Why Education Initiatives Are Critical For Emerging Tech Like Web3

Register now for your free virtual pass to the Low-Code/No-Code Summit this November 9. Hear from executives from Service Now, Credit Karma, Stitch Fix, Appian, and more. Learn more. If you are reading these lines, you probably understand the relevance of emerging technologies like AI, ML, blockchain and Web3 — at least to a certain extent. But what about the rest of the population?

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