About

NRG specializes in providing insights and strategies for entertainment and technology, focusing on content across all devices at the intersection of content, culture, and technology. Their main technologies involve analyzing and providing valuable insights for storytellers in the industry.

Simplify's Take

What believers are saying

• Growing demand for localized content in emerging markets like Indonesia.
• Interest in integrated online-offline experiences boosts brand marketing strategies.
• Urban-empowered female consumers in Indonesia offer unique marketing opportunities.

What critics are saying

• Generative AI tools may reduce demand for traditional market research.
• Popularity of short-form video content shifts marketing strategies.
• Direct-to-consumer streaming services change content distribution landscape.

What makes National Research Group unique

• NRG specializes in market research for the global entertainment industry.
• The company offers insights into films, games, TV, and streaming content.
• NRG's Capstone Series explores emerging markets like Indonesia in depth.

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