Nature's Fynd

Nature's Fynd

Develops microbial protein for sustainable foods

Overview

Nature's Fynd develops protein ingredients using a fermentation-based process with a microbe discovered in NASA-funded research. The microbe is grown in bioreactors to produce microbial proteins, which are harvested into Fy ingredients used to replace or supplement conventional proteins. Its distinct microbe and fermentation platform enable scalable production and has attracted partnerships with major food players like ADM and Danone. The goal is to meet growing global protein demand with sustainable, adaptable ingredients produced through biotechnology.

About Nature's Fynd

Simplify's Rating
Why Nature's Fynd is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Industrial & Manufacturing

Biotechnology

Consumer Goods

Company Size

51-200

Company Stage

Series C

Total Funding

$509.6M

Headquarters

Chicago, Illinois

Founded

2012

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Simplify's Take

What believers are saying

  • Plantega rolled out Spicy Indian Fy Bites across more than 50 NYC bodegas in April 2025.
  • Nature's Fynd still hired a Senior Fermentation Scientist in February 2026, signaling active scale-up.
  • Open roles and recent product launches show continued investment despite prior layoffs.

What critics are saying

  • Amanda Wales described layoffs at Nature's Fynd in April 2025.
  • A February 2025 copyright suit against The Fynder Group adds legal distraction and costs.
  • Fungal protein wins retail shelf space slowly; weak velocity kills commercialization before 2027.

What makes Nature's Fynd unique

  • Fy protein comes from Yellowstone-derived fungi, not pea, soy, or animal inputs.
  • Whole Foods carried Fy Breakfast Patties nationwide and Fy Yogurt in three flavors by 2025.
  • Nature's Fynd won the 2025 NEXTY award for Dairy-Free Fy Yogurt.

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Funding

Total Funding

$509.6M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$350M
Nature's Fynd

Benefits

Stock Options

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

↓ -2%

1 year growth

↓ -5%

2 year growth

↓ -3%
vegconom GmbH
Apr 11th, 2025
New Nature’S Fynd Fy™ Bites Available At Plantega-Affiliated Locations In Nyc

Nature’s Fynd has expanded its product offerings with the introduction of Spicy Indian Fy™ Bites, now available at Plantega-affiliated bodegas across New York City. The new item is part of the company’s line of fungi-based foods utilizing its proprietary protein ingredient, Fy™, and is currently being rolled out across more than 50 locations.“With Fy Bites, we weren’t trying to mimic meat or dairy—we wanted to create something entirely new” The bites are falafel-style and formulated with Fy™, a protein derived from a microbial strain discovered in Yellowstone National Park. Each serving contains 14 grams of protein, 5 grams of fiber, and the equivalent of one-third cup of vegetables. The product is free from the top nine allergens, certified gluten-free, and vegan.Nature’s Fynd CEO and co-founder Thomas Jonas noted, “With Fy Bites, we weren’t trying to mimic meat or dairy—we wanted to create something entirely new. Fy Bites are their own thing: deliciously satisfying and made with our Fy Protein plus real veggies and spices.”© Nature’s Fynd. Plantega, a plant-based food service platform operating within New York City’s bodega system, has partnered with Nature’s Fynd to offer the new product in both in-store and delivery formats

vegconom GmbH
Apr 11th, 2025
New Nature's Fynd Fy(TM) Bites Available at Plantega-Affiliated Locations in NYC

Plantega, a plant-based food service platform operating within New York City's bodega system, has partnered with Nature's Fynd to offer the new product in both in-store and delivery formats.

VeganHub
Apr 11th, 2025
New Nature's Fynd Fy(TM) Bites Available at Plantega-Affiliated Locations in NYC

Nature's Fynd has introduced Spicy Indian Fy Bites, a new falafel-style product made with Fy, a protein derived from a microbe found in Yellowstone National Park.

vegconom GmbH
Apr 1st, 2025
Hydefy Introduces Fungi-Based Leather Alternative With Stella Mccartney’S New Handbag

A new fungi-based textile developed by Hydefy has been launched in the fashion industry through a debut collaboration with luxury designer Stella McCartney. The partnership brings to market a high-performance, sustainable alternative to traditional leather, offering a cruelty-free solution that combines durability and aesthetic appeal.“Hydefy isn’t just another alternative—it’s the future of high-performance textiles” Hydefy’s material, known as Fy™, is derived from fungi discovered during NASA-backed research in Yellowstone National Park. Through a proprietary fermentation process, Fy™ is created by combining the fungi with sugarcane waste. The result is a versatile, vegan material that is designed to be both environmentally responsible and highly durable. This textile is being marketed as a suitable alternative for use in fashion, automotive, and interior industries, with the capacity for customization and rapid prototyping.Stella McCartney, a long-time advocate for animal-free and sustainable fashion, stated, “I am constantly exploring plant and fungi-based, regenerative alternatives that do not harm animals and heal Mother Earth. Harmonious to this philosophy, the innovators behind Hydefy are developing materials with fresh thinking and a focus on sustainability.”© Hydefy

Pinoy Bisnes
Mar 7th, 2025
Nature's Fynd Wins Prestigious NEXTY Award for Dairy-Free Fy(TM) Yogurt

CHICAGO, March 07, 2025 (GLOBE NEWSWIRE) - Nature's Fynd, a food company making delicious dairy and meat alternatives with Fy(TM), a nutritional fungi protein, has been named the winner of the 2025 NEXTY Awards for its Dairy-Free Strawberry Fy(TM) Yogurt in the Dairy Alternative category.

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