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New Belgium Brewing

Brews premium beer with human-powered model

Overview

New Belgium Brewing produces premium craft beer in the United States, with flagship brands like Voodoo Ranger IPAs, Bell’s Two Hearted IPA, and Oberon Ale. It brews and ages beer using its facilities and a wood cellar program to mature some styles. The company stands apart by its Human Powered Business model that centers the wellbeing of coworkers, customers, and communities, guiding decisions and growth such as expanding to new cities and acquiring Bell’s Brewery. Its goal is to grow its beer portfolio while leaving a lasting positive impact on workers, customers, and communities through sustainable practices and a collaborative culture.

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About New Belgium Brewing

Simplify's Rating
Why New Belgium Brewing is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingConsumer Goods

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

1991

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Simplify's Take

What believers are saying

  • New Belgium's craft portfolio grew more than 3% in Q1 2026.
  • G-Force launched February 10, 2026, extending Voodoo Ranger into higher-ABV singles.
  • Partnerships with Skybound, Maui Brewing, and Devil's Foot keep New Belgium culturally visible.

What critics are saying

  • New Belgium cut fewer than 1% of jobs in 2026, signaling ongoing administrative pressure.
  • Fat Tire's declining relevance leaves Voodoo Ranger dangerously concentrated as the portfolio's growth engine.
  • If Voodoo Ranger slows, Kirin can rationalize brands faster than rivals, shrinking New Belgium's independence.

What makes New Belgium Brewing unique

  • Voodoo Ranger remains New Belgium's growth engine, anchored by 19.2-ounce singles and innovation.
  • Kirin-backed scale plus Bell's gives New Belgium unusual national distribution leverage.
  • Daleville, Virginia's Liquid Center reopening November 6 restores hospitality around a major production site.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Paid Vacation
  • 401(k) Company Match
  • Profit Sharing

Company News

GlobeNewswire
Oct 7th, 2026
New Belgium Brewing opens Daleville Liquid Center.

New Belgium Brewing opens Daleville Liquid Center. October 07, 2026 10:16 ET | Source: New Belgium DALEVILLE, VA, Oct. 07, 2026 (GLOBE NEWSWIRE) - FOR IMMEDIATE RELEASE (DALEVILLE, VA - October 7, 2026) - New Belgium Brewing is opening a new Liquid Center at its Daleville production facility. Open to the public on November 6, 2026, the space will welcome locals, visitors, and coworkers to gather over world-class beer and sweeping views of the Blue Ridge Mountains. The Liquid Center will offer New Belgium favorites, including the Voodoo Ranger portfolio, Fat Tire, and La Folie, alongside rotating small-batch brews, available on draft and for purchase. In addition to its award-winning beer selection, the Liquid Center will regularly host local food trucks during operating hours Wednesday, Thursday, and Friday, 2-8 pm, and Saturday and Sunday 12-8 pm. "This project has been several years in the making, and it's incredibly rewarding to create another space where guests and coworkers can connect over great beer," said Sterling Riethman, Chief Communications and External Relations. "Our hospitality team is the best in the business, and we're excited to see how the Daleville team makes this space their own while creating memorable experiences for the community." New Belgium purchased the Daleville brewery site in 2023, utilizing its production capabilities to support national distribution. With the opening of the Liquid Center, the Daleville brewery becomes the third New Belgium hospitality space with its other locations in Fort Collins, Colorado and Asheville, North Carolina. New Belgium also owns and operates Bell's Eccentric Cafe in Kalamazoo, Michigan, following the acquisition of Bell's Brewery in 2021. Since acquiring the Daleville facility, New Belgium has contributed more than $175,000 to nonprofits across Western Virginia, supporting initiatives focused on food access, wellness resources, affordable housing, land and water stewardship, local schools, and similar programs. These investments reflect New Belgium's belief that business success and community wellbeing go hand in hand, and its ongoing commitment to helping the Daleville community thrive for years to come. The Liquid Center is located at 555 International Pkwy, Daleville, VA, off Route 220, in the Greenfield Recreation Park area. To learn more and stay up to date on Liquid Center events, visit www.newbelgium.com/visit/daleville/ and follow along at @newbelgium_dvl. About New Belgium Brewing New Belgium Brewing is a leading US premium adult beverage company, known for its iconic portfolio and unique approach to business. Founded in a Fort Collins, CO basement in 1991, New Belgium has grown into one of the most successful breweries in the country, known for Voodoo Ranger IPA, Fat Tire Ale, Bell's Two Hearted IPA, Oberon Ale, an award-winning wood cellar program, and much more. Over the past three decades, New Belgium's Human Powered Business model of caring for people, protecting the environment, and owning its impact has remained consistent, and guided its business practices. This ethos continues today and has enabled New Belgium to reach many significant milestones over the past three decades including becoming the first craft brewery to become a certified B Corp(TM) still in operation, developing the first carbon-neutral beer in Fat Tire, and much more. New Belgium expanded to Asheville, NC, in 2016, Daleville, VA, in 2023, and acquired Bell's Brewery, in Kalamazoo, MI in 2021. New Belgium took over the US production and distribution of Kirin Ichiban in 2025. To learn more about New Belgium, visit www.newbelgium.com and to learn more about Bell's, visit www.bellsbeer.com. Contact Info

Horseneck Media, LLC
Oct 6th, 2026
Topo Designs and New Belgium Brewing just dropped the most Colorado collab of the year.

Topo Designs and New Belgium Brewing just dropped the most Colorado collab of the year. via Topo Designs x New Belgium Brewing Before I linked up with BroBible, I spent 2009 living in a Colorado ski town, where a Fat Tire after a powder day felt like an unwritten state law. Back then, New Belgium was the beloved Fort Collins brewery with the bicycle on the label. It's been wild to watch what's happened since. New Belgium was founded in 1991 in Fort Collins and has grown into one of America's largest craft breweries, with an additional facility in Asheville, North Carolina. Then the brewery exploded with Voodoo Ranger, the skeleton-faced IPA line that took over every gas station cooler in America. New Belgium didn't launch Voodoo Ranger until 2017, and it's now the most prolific brand under the company's umbrella. Voodoo Ranger Imperial IPA has been the best-selling IPA in the country in recent years, and in 2023 the brand held the top two spots. Hey, not bad for a brewery that started with a homebrew kit and a bike ride through Belgium. To celebrate 35 years, New Belgium teamed up with Denver's own Topo Designs on a limited-edition capsule that looks like it was designed on a chairlift. It's so perfectly Colorado: bikes, hops, mountains, and plaid you can rock to The Ditch on 40 in Winter Park after a day on the slopes. Here's what's in the drop. Mountain Shirt Jacket ($165) via Topo Designs x New Belgium Brewing A heavyweight blue and red plaid shirt jacket with Western-style yoke details and twin flap chest pockets. This is the item in the collab I want most. I think it's the colors? Definitely the colors. They POP. It looks unbelievably warm, and I think it's going to be a mountain town staple this winter, equally at home on the slopes or posted up at après with a pint of New Belgium Fat Tire, naturally. Graphic Tee Long Sleeve ($69) A vintage black long sleeve with green hop vines running down both sleeves and a back graphic of a loaded touring bike rolling through the mountains. It's made in the USA from American-grown cotton and printed by Pine Print Shop in Fort Collins. Sizes are already selling out. Corduroy Trucker ($38) A black corduroy five-panel with a paracord brim and an embroidered patch of a bike parked under a mountain sunrise. A little green hop is embroidered on the back, plus a red strap closure, so it looks good from every angle in the lift line. Cooler Bag ($59) via Topo Designs x New Belgium Brewing An insulated green and blue cooler made from recycled nylon that holds a six-pack of bottles or 12 cans. It comes with removable Velcro straps so you can mount it to your handlebars, which means beer on a bike ride is now officially sanctioned by the brewery. Mini Shoulder Bag ($49) via Topo Designs x New Belgium Brewing A compact blue and mustard crossbody with a diagonal zip pocket, an internal organizer, and a loop for clipping on a bike light. It's big enough for your phone, keys, and a lift ticket, and small enough to forget you're wearing it.

Brewbound
Sep 24th, 2026
New Belgium to open 'liquid Center' taproom at Virginia production facility in November.

New Belgium to open 'liquid Center' taproom at Virginia production facility in November. New Belgium Brewing's Daleville, Virginia-based "Liquid Center" will open to the public beginning November 6. The opening follows two years of investments made by Kirin-owned New Belgium into its hospitality spaces. Unlock the articles, expert interviews, and data reports that power the beer and beyond industry. Join our community and stay ahead with exclusive insights from Brewbound.

San Francisco Bicycle Coalition
Sep 18th, 2026
We gave away over 100 bikes at the BMAGIC Backpack Giveaway in Bayview-Hunters Point.

Sfbike gave away over 100 bikes at the BMAGIC Backpack Giveaway in Bayview-Hunters Point. By Qamuuqin Maxwell on September 18, 2026 On a cloudy Saturday in August, its Bike it Forward program held its biggest bike distribution of the year at the annual BMAGIC Back to School Celebration and Backpack Giveaway. With the help of 40 volunteers, Sfbike gave away a grand total of 106 bikes, each with a set of lights, locks, and helmets to youth of all ages - sparking a lifetime of bike joy and instilling an early habit of active transportation. The event itself was amazing, with dozens of kids trying out their new wheels immediately after receiving them. Sfbike is grateful for the partnership of BMAGIC, who hosted the backpack giveaway, as well as YBike and its Safe Routes to School program, who led the drop-in Learn to Ride class at the event. With the help of its partners, kids and families left the distribution excited and confident riding around on their new bikes. Sfbike is already seeing the impact of this event. After her child received a bike at BMAGIC, Zengxian wrote to Sfbike, "my daughter loves the bicycle and often rides it in the evenings. It has brought us so much joy and created many happy moments for our family." Sfbike is thrilled to have offered families a new way to connect with each other and their neighbors, and the fun that comes with riding a bike. For Sfbike at SFBike, the BMAGIC bike giveaway was the culmination of months of staff preparation, as well as months of volunteer efforts at its weekly Community Repair Nights. Sfbike is grateful for generous grants from New Belgium Brewing and Redwood Credit Union. San Francisco Bicycle Coalition members John and Leslie Woodward offered their major gift as a challenge to its wider community to contribute. With their support and the support of its members and donors, Sfbike met its fundraising match goal of $10,000 and raised a total of $24,518 to support its work to create equitable access to biking for families throughout its city. These funds help Sfbike not only at its annual BMAGIC bike giveaway, but also power its Bike It Forward program throughout the year. Since the BMAGIC bike giveaway, Bike It Forward has been busy! Sfbike provided bikes and a group ride experience for 14 children in foster care in partnership with SFCASA, Sfbike gave away an additional 14 bikes at a Transit Fair in partnership with PODER, and will be distributing bikes and teaching residents how to ride at two events with Mercy Housing in China Basin and at St. Anthony's Giving Thanks event on the Golden Gate Greenway. Its members make this work to expand access to bikes possible. And Sfbike'd love your help to keep biking it forward - please consider donating today to help power its work to get more kids on bikes!

MyBeerBuzz
Aug 1st, 2026
Discover New Belgium Beertje: A historic Belgian-Style Spiced Ale tribute.

Discover New Belgium Beertje: A historic Belgian-Style Spiced Ale tribute. Published: August 1, 2026 Step into the rich, storied history of American craft brewing with an extraordinary and historic new release from New Belgium Brewing, proudly operating out of Fort Collins, Colorado, and Asheville, North Carolina. Introducing New Belgium Beertje Belgian-Style Spiced Ale, a meticulously crafted tribute that bridges European brewing heritage with pioneering American craft beer culture. Coming in at a balanced 6.5% ABV and packaged in classic 12-ounce cans, this spiced ale is designed to transport your palate straight to the cobblestone streets of Belgium while celebrating the legendary origins of one of America's most beloved craft breweries. The origins of New Belgium Beertje Spiced Ale. Every iconic brand has a foundational story, and for New Belgium Brewing, that journey began back in 1989. Co-founder Jeff Lebesch embarked on a legendary bike ride across Belgium, immersing himself in the country's rich, centuries-old brewing traditions. The absolute pinnacle of this transformative European expedition was a fateful stop at a renowned, cozy Belgian beer bar nestled in Bruges known as 't Brugs Beertje. While sitting inside 't Brugs Beertje, Jeff spent hours talking and tasting exceptional Belgian beer alongside co-owner Jan De Bruyne. It was during this exact cultural and sensory immersion that Jeff knew with absolute certainty he had to bring authentic Belgian-style beer back home to the United States. Just two years later, New Belgium Brewing was officially born. Alongside iconic flagships like Fat Tire and a portfolio of innovative recipes, that initial spark changed the face of American craft beer forever. Now, New Belgium is honoring that profound origin story with Beertje Spiced Ale. Featuring classic, nostalgic packaging that depicts the historic storefront of 't Brugs Beertje, this special release serves as a heartfelt ode to the incredible "beerhouse" where it all began. Flavor profile and complex ingredient composition. Crafted with supreme dedication to traditional European brewing methods, New Belgium Beertje is much more than just a commemorative release, it is a deeply complex, flavor-forward culinary beer experience. To capture the authentic essence of a classic Belgian-style spiced ale, the master brewers at New Belgium have incorporated an intricate blend of traditional culinary spices and botanicals. * Coriander: Adds bright, citrusy, and earthy undertones that lift the aromatic profile. * Fennel: Imparts a subtle, sophisticated hint of sweet anise and herbal complexity. * Mace: Provides a warm, aromatic spice note reminiscent of nutmeg, adding depth and velvety smoothness to the body. * Black Peppercorns: Delivers a gentle, warming kick on the finish that balances the malt sweetness and complex spice blend. Pouring a brilliant golden-amber hue beneath a pillowy white head, Beertje marries traditional Belgian yeast characteristics with this sophisticated botanical array. At 6.5% ABV, it offers a wonderfully rounded mouthfeel, combining bready Belgian pilsner malts with spicy aromatic flourishes that linger harmoniously on the palate. Santé to friends in beer, Belgian beer tradition, and American craft beer lore. Stay tuned for official nationwide release dates, distribution formats, and comprehensive tasting notes as this historic can hits shelves. Label text New Belgium Beertje: "Ingredients & Spices: Brewed with coriander, fennel, mace, and black peppercorns Inspiration & History: Commemorates co-founder Jeff Lebesch's 1989 bike ride across Belgium and his pivotal visit to the legendary Bruges beer bar 't Brugs Beertje, where he met co-owner Jan De Bruyne and discovered the Belgian beer style that inspired New Belgium Brewing." About New Belgium Brewing Company. Founded in 1991 in Fort Collins, Colorado, by Jeff Lebesch and Kim Jordan, New Belgium Brewing Company has grown from a basement operation into a towering beacon of American craft beer innovation and environmental sustainability. Driven by a deep-seated passion for Belgian-style brewing traditions discovered during a life-changing bicycle trip through Europe, the brewery introduced iconic masterpieces like Fat Tire Amber Ale to the world, forever altering the landscape of independent brewing. Over the decades, New Belgium has expanded its footprint while fiercely maintaining its commitment to world-class quality, employee ownership, and corporate responsibility. With a state-of-heds brewing facility established in Asheville, North Carolina, the company serves beer enthusiasts across the nation with a diverse, award-winning lineup of creative brews, sour ales, hop-forward IPAs, and historic specialty releases. Beyond crafting exceptional liquid, New Belgium has consistently led the manufacturing sector in progressive environmental stewardship, achieving B Corp certification and championing climate advocacy, renewable energy, and zero-waste operational goals. As a trailblazer in both flavor innovation and corporate ethics, New Belgium Brewing continues to honor its roots while pushing the boundaries of what a modern craft brewery can achieve. Whether you are enjoying a crisp pale ale in the shadow of the Rocky Mountains or savoring a complex spiced seasonal release in the Blue Ridge Mountains, every glass reflects a steadfast dedication to community, culture, and uncompromising brewing excellence. zzubreebym

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