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New Engen

Digital marketing agency delivering data-driven ROI

Overview

New Engen is a digital marketing agency focused on performance marketing for direct-to-consumer brands and entertainment platforms. It uses data-driven tactics to drive growth and measurable ROI, offering services such as media mix modeling, consumer analytics, and marketing technology stack consulting. Its flagship tool, DiSCO, provides live, cross-channel dashboards that turn complex data into actionable insights, helping marketers make informed decisions in real time. Compared with others in the field, New Engen differentiates itself through its proprietary DiSCO analytics platform, customized strategies across a wide range of industries, and a strong emphasis on client success and industry leadership. The company's goal is to help clients achieve profitable growth by delivering precise, data-backed marketing plans and ongoing optimization.

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About New Engen

Simplify's Rating
Why New Engen is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise SoftwareEntertainment

Company Size

201-500

Company Stage

Series A

Total Funding

$10.6M

Headquarters

Seattle, WA

Founded

2016

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What believers are saying

  • August 2026 wins added Arena Club, Uber, MeUndies, and Kate Farms.
  • September 2026 ADWEEK recognition validated four straight years of faster growth.
  • October 2026 AEO affiliate wins with STAUD, FORA, and Hedley & Bennett expand revenue.

What critics are saying

  • Meta and Google automation compress agency fees and reduce paid media labor demand by 2027.
  • Grapevine integration can distract leadership and dilute margins during 2026 client delivery.
  • Heavy dependence on performance marketing makes budget freezes at Uber or STAUD instantly painful.

What makes New Engen unique

  • New Engen pairs creative, media, creators, and measurement into one operating system.
  • Grapevine adds 700-plus creators and whitelisted paid social execution at scale.
  • Ten-year-old independent agency, 400-plus employees, and $1 billion-plus spend manage serious client trust.

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Funding

Total Funding

$10.6M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.1M
$8.2M
$15M
$30M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Disability Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Holidays
  • Parental Leave
  • Family Planning Benefits
  • Pet Insurance

Company News

GlobeNewswire
Sep 1st, 2026
New Engen named to ADWEEK's Fastest Growing Agencies for fourth consecutive year.

New Engen named to ADWEEK's Fastest Growing Agencies for fourth consecutive year. Agency's sustained growth reflects years of investment in creator, creative, media and measurement as brands seek more connected growth partners. September 01, 2026 06:00 ET | Source: New Engen SEATTLE, Sept. 01, 2026 (GLOBE NEWSWIRE) - New Engen, a creative-led, performance-driven growth agency, has been named to ADWEEK's 2026 Fastest Growing Agencies list, marking its fourth consecutive year of recognition. The annual program recognizes agencies demonstrating sustained growth over the previous three years. The recognition comes as New Engen celebrates its tenth anniversary and reflects a growth strategy the independent agency has followed for years: make deliberate investments in where marketing is headed and build the capabilities clients will need next. As media buying becomes increasingly automated and consumer discovery expands across search, social, retail, creators, marketplaces and AI-powered environments, brands need more relevant content, trusted voices and faster ways to understand what is driving growth. New Engen has built around those shifts, expanding beyond its performance media roots. Creator has become an increasingly important part of that evolution. Beginning with the acquisition of Acorn Influence in 2021, New Engen has spent five years expanding its creator capabilities. LT Partners added affiliate expertise in 2023, Donut Digital brought socially native, UGC-style creative production in 2024, and the 2026 acquisition of Grapevine added greater scale across creator-produced UGC and whitelisting. Together, those investments allow New Engen to help brands use creator across the customer journey - from building discovery and trust to developing content, scaling what performs and driving conversion and commerce. That continued investment is also attracting new business. In August, New Engen announced new engagements with Arena Club, Uber, MeUndies and Kate Farms, part of a broader group of recent wins across consumer health, sports, travel, wellness, CPG, apparel and lifestyle. The assignments span creative strategy and production, creator marketing, UGC, paid amplification and performance creative. "Four consecutive years on this list is meaningful because the growth behind it has been intentional," said Justin Hayashi, founder and CEO of New Engen. "We've continued to make deliberate bets on where marketing is going and invest in the people and capabilities our clients will need when it gets there. That has opened new relationships, expanded existing ones and allowed us to keep evolving without losing the entrepreneurial mindset that built New Engen." New Engen has also invested in bringing clients, partners and industry leaders together around the changes shaping modern marketing. In 2026, the agency hosted the inaugural Camp New Engen, bringing together more than 130 CMOs, VPs and senior marketing leaders for candid conversations on AI, creative, measurement, discovery and creator performance. Following the inaugural event, New Engen is already planning an expanded Camp New Engen for 2027. The ADWEEK recognition adds to a year of continued momentum for New Engen, including its sixth consecutive appearance on the Inc. 5000 and wins at the 2026 US Agency Awards, where the agency was named the inaugural Agency Growth & Transformation Award winner. About New Engen New Engen is a creator-led, performance-driven growth agency that connects creative, media, and measurement to help brands grow. Its capabilities span creator marketing, UGC, studio content, affiliate, media, and measurement - all working together through one connected system. For more information, visit newengen.com.

Alabama Cultural Times
Sep 1st, 2026
New Engen named to ADWEEK's Fastest Growing Agencies for fourth consecutive year.

New Engen named to ADWEEK's Fastest Growing Agencies for fourth consecutive year. Agency's sustained growth reflects years of investment in creator, creative, media and measurement as brands seek more connected growth partners. SEATTLE, Sept. 01, 2026 (GLOBE NEWSWIRE) - New Engen, a creative-led, performance-driven growth agency, has been named to ADWEEK's 2026 Fastest Growing Agencies list, marking its fourth consecutive year of recognition. The annual program recognizes agencies demonstrating sustained growth over the previous three years. The recognition comes as New Engen celebrates its tenth anniversary and reflects a growth strategy the independent agency has followed for years: make deliberate investments in where marketing is headed and build the capabilities clients will need next. As media buying becomes increasingly automated and consumer discovery expands across search, social, retail, creators, marketplaces and AI-powered environments, brands need more relevant content, trusted voices and faster ways to understand what is driving growth. New Engen has built around those shifts, expanding beyond its performance media roots. Creator has become an increasingly important part of that evolution. Beginning with the acquisition of Acorn Influence in 2021, New Engen has spent five years expanding its creator capabilities. LT Partners added affiliate expertise in 2023, Donut Digital brought socially native, UGC-style creative production in 2024, and the 2026 acquisition of Grapevine added greater scale across creator-produced UGC and whitelisting. Together, those investments allow New Engen to help brands use creator across the customer journey - from building discovery and trust to developing content, scaling what performs and driving conversion and commerce. That continued investment is also attracting new business. In August, New Engen announced new engagements with Arena Club, Uber, MeUndies and Kate Farms, part of a broader group of recent wins across consumer health, sports, travel, wellness, CPG, apparel and lifestyle. The assignments span creative strategy and production, creator marketing, UGC, paid amplification and performance creative. "Four consecutive years on this list is meaningful because the growth behind it has been intentional," said Justin Hayashi, founder and CEO of New Engen. "We've continued to make deliberate bets on where marketing is going and invest in the people and capabilities our clients will need when it gets there. That has opened new relationships, expanded existing ones and allowed us to keep evolving without losing the entrepreneurial mindset that built New Engen." New Engen has also invested in bringing clients, partners and industry leaders together around the changes shaping modern marketing. In 2026, the agency hosted the inaugural Camp New Engen, bringing together more than 130 CMOs, VPs and senior marketing leaders for candid conversations on AI, creative, measurement, discovery and creator performance. Following the inaugural event, New Engen is already planning an expanded Camp New Engen for 2027. The ADWEEK recognition adds to a year of continued momentum for New Engen, including its sixth consecutive appearance on the Inc. 5000 and wins at the 2026 US Agency Awards, where the agency was named the inaugural Agency Growth & Transformation Award winner. About New Engen New Engen is a creator-led, performance-driven growth agency that connects creative, media, and measurement to help brands grow. Its capabilities span creator marketing, UGC, studio content, affiliate, media, and measurement - all working together through one connected system. For more information, visit newengen.com. Media Contact Alyssa Gay [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Cultural Times do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

MarTech Cube
Aug 26th, 2026
New Engen wins 2026 US Agency Awards Growth & Transformation Award.

New Engen wins 2026 US Agency Awards Growth & Transformation Award. Search. Recognition honors New Engen's sustained growth and creative-led operating model, which connects creator-powered content with performance media and measurement. New Engen, a creative-led growth agency, has been named the inaugural winner of the Agency Growth & Transformation Award at the 2026 US Agency Awards, recognizing the agency's sustained growth and deliberate evolution to meet the changing needs of modern marketers. The award recognizes a transformation New Engen has completed over several years. As platforms have automated more targeting, bidding, and delivery and consumer attention has fragmented, distinctive creative has become one of the strongest competitive advantages brands can build. New Engen invested early in the capabilities needed to help brands capitalize on this, expanding across creator marketing, UGC and whitelisting, and affiliate. Today, those capabilities come together through New Engen's Creative-Led Growth System, a connected operating model that begins with audience insights, builds the right mix of studio and creator content, activates it across media and commerce, and uses ongoing experimentation and measurement to understand what is working and inform what gets built next. "Winning the first Agency Growth & Transformation Award is meaningful because it recognizes how intentionally we've built New Engen," said Justin Hayashi, founder and CEO of New Engen. "We built our business around what brands need to grow today, connecting creative, media, and measurement so clients can create stronger work, learn faster, and make better decisions. This award reflects the team that has made that transformation possible." New Engen accelerated this evolution through strategic acquisitions that expanded the agency's content and commerce capabilities around its performance media core. The acquisitions of Acorn Influence, LT Partners, Donut Digital, and Grapevine added deep expertise across influencer marketing, affiliate, studio content, and UGC and whitelisting. Together, those investments established a connected operating model spanning audience insight, creator-powered content, performance media, commerce, experimentation, and measurement. Teams work from shared audience strategies and performance signals, helping brands develop more relevant content, activate it effectively, and use what they learn to improve the next cycle. The recognition adds to a period of sustained momentum for New Engen, including six consecutive appearances on the Inc. 5000 list of America's fastest-growing private companies, recognition as Digiday's Most Innovative Agency, and 2025 US Agency Awards for Marketing Agency of the Year and Independent Agency of the Year.

Alabama Cultural Times
Aug 25th, 2026
New Engen wins inaugural Agency Growth & Transformation Award at 2026 US Agency Awards.

New Engen wins inaugural Agency Growth & Transformation Award at 2026 US Agency Awards. Recognition honors New Engen's sustained growth and creative-led operating model, which connects creator-powered content with performance media and measurement. SEATTLE, Aug. 25, 2026 (GLOBE NEWSWIRE) - New Engen, a creative-led growth agency, has been named the inaugural winner of the Agency Growth & Transformation Award at the 2026 US Agency Awards, recognizing the agency's sustained growth and deliberate evolution to meet the changing needs of modern marketers. The award recognizes a transformation New Engen has completed over several years. As platforms have automated more targeting, bidding, and delivery and consumer attention has fragmented, distinctive creative has become one of the strongest competitive advantages brands can build. New Engen invested early in the capabilities needed to help brands capitalize on this, expanding across creator marketing, UGC and whitelisting, and affiliate. Today, those capabilities come together through New Engen's Creative-Led Growth System, a connected operating model that begins with audience insights, builds the right mix of studio and creator content, activates it across media and commerce, and uses ongoing experimentation and measurement to understand what is working and inform what gets built next. "Winning the first Agency Growth & Transformation Award is meaningful because it recognizes how intentionally we've built New Engen," said Justin Hayashi, founder and CEO of New Engen. "We built our business around what brands need to grow today, connecting creative, media, and measurement so clients can create stronger work, learn faster, and make better decisions. This award reflects the team that has made that transformation possible." New Engen accelerated this evolution through strategic acquisitions that expanded the agency's content and commerce capabilities around its performance media core. The acquisitions of Acorn Influence, LT Partners, Donut Digital, and Grapevine added deep expertise across influencer marketing, affiliate, studio content, and UGC and whitelisting. Together, those investments established a connected operating model spanning audience insight, creator-powered content, performance media, commerce, experimentation, and measurement. Teams work from shared audience strategies and performance signals, helping brands develop more relevant content, activate it effectively, and use what they learn to improve the next cycle. The recognition adds to a period of sustained momentum for New Engen, including six consecutive appearances on the Inc. 5000 list of America's fastest-growing private companies, recognition as Digiday's Most Innovative Agency, and 2025 US Agency Awards for Marketing Agency of the Year and Independent Agency of the Year. About New Engen New Engen is a creative-led growth agency that connects Influencer Marketing, UGC & Whitelisting, Affiliate, Studio Content, Media, and Measurement to help brands grow. Built on deep performance media expertise, its Creative-Led Growth System uses audience insight to guide what gets made, activates content across channels, and feeds performance and measurement signals into what happens next. Media Contact Alyssa Gay [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Cultural Times do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Yahoo Finance
Aug 6th, 2026
Nik Hengel joins New Engen to lead advanced analytics and measurement strategy

Digital marketing agency New Engen has appointed Nik Hengel to lead its advanced analytics and measurement strategy. Hengel will guide the agency's integrated approach combining audience, creative, media and measurement as AI increasingly automates marketing elements. "The best analytics teams don't exist to produce reports. They exist to bring clarity," said Hengel. He aims to help organisations convert campaign signals into improved decisions and build systems that learn over time. Hengel previously led strategic measurement and analytics at StackAdapt and held analytics positions at Novus, maurices, Target, Digitas and Marketing Architects. New Engen operates offices in Seattle, New York and Manhattan Beach, California.

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