IPI debuts partner programme with focus on long-term growth. Posted on Tuesday, June 2, 2026 - 12:47 IP Integration (IPI) has launched a global partner programme designed to help the channel capitalise on rising demand for flexible, AI-ready, CX solutions among SMBs, with New Era, Purple UC and Go CX as the first sign-ups. The programme gives partners access to IPI's own brand technologies, including ElasticCX and Cloud PCI, alongside the tools, expertise and support needed to win new business, expand partners' portfolios, and help build scalable solutions resulting in long-term revenue streams. "As demand for AI-ready CX solutions grows, many partners are investing in and developing the resources and expertise needed to support these capabilities," said Ritchie Butters, Director of Channel at IPI (pictured). "Our partner programme is designed to make that transition more practical and commercially achievable - providing partners with access to future-ready, enterprise-grade technology, consultancy and advice, without the complexity. It enables partners to move faster, win more opportunities and unlock sustainable, recurring revenue within the underserved but rapidly growing SMB market." Benefits for partners joining the programme include access to training, IPI's full portfolio of solutions and services, and a dedicated partner portal that supports pipeline collaboration, business planning, product updates, shared collateral and enablement. There will also be hands-on support from an IPI team giving access to expertise, technical resources and commercial support. Related Topics

Mr. Hart joins New Era following a 20+ tenure at Presidio, where he most recently served as President and Chief Operating Officer.