NewDay

NewDay

UK consumer credit and store cards

Overview

NewDay provides credit cards and store cards to consumers in the United Kingdom, specifically focusing on those who may be overlooked by traditional banks. The company issues its own credit-building cards like Aqua and Marbles, while also managing co-branded cards for major retailers such as John Lewis and Argos. Unlike many high-street lenders, NewDay specializes in the "near-prime" market, offering digital-only products like Bip to help users manage and improve their credit scores. The company's goal is to provide responsible access to credit for underserved individuals while expanding its reach through retail partnerships and digital technology.

Significant Headcount Growth

About NewDay

Simplify's Rating
Why NewDay is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Fintech

Financial Services

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2000

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Simplify's Take

What believers are saying

  • Sainsbury's and NewDay launched the Argos digital credit proposition, broadening distribution in 2026.
  • July 2026 saw £380 million of new asset-backed notes, proving continued capital-market access.
  • Checkout.com, D•One, and Cogo integrations improved payments, affordability checks, and app engagement.

What critics are saying

  • KKR now owns the receivables, leaving NewDay dependent on forward-flow economics after September 2025.
  • FCA H1 2026 complaints reached 17,729 credit-related cases, signaling persistent servicing friction.
  • A 2029 amortization failure in NewDay's securitizations would choke funding and threaten viability.

What makes NewDay unique

  • NewDay serves 5.9 million customers across credit-builder, co-branded, and embedded finance products.
  • Its 2026 ABS program earned AAA ratings from Fitch, Morningstar DBRS, and KBRA.
  • NewDay uses open banking affordability data to underwrite thin-file borrowers more precisely.

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Benefits

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Retail Sector
Oct 31st, 2024
Sainsbury's sells Argos cards portfolio to NewDay Group

Sainsbury's has also announced the creation of a partnership with NewDay to create a new Argos-branded digital credit proposition.

Retail Gazette
Oct 31st, 2024
Sainsbury's sells Argos credit card portfolio in £720m deal

The transaction will also see Sainsbury's partner with NewDay to create a new Argos-branded digital credit proposition, which will replace the brand's current credit propositions with a "wider choice of modern, flexible and more convenient ways for customers to manage the cost of purchases".

FF News
Jul 18th, 2024
Newday Enhances Its Affordability Assessments With D•One Open Banking Services

D•One, part of the ClearScore Group, today announces that NewDay, a leading provider of unsecured consumer credit in the UK, has gone live with D•One’s open banking connectivity and transaction categorisation products. This move to provide deeper affordability assessments supports responsible access to credit, as well as financial inclusion. NewDay customers can share their transaction data via open banking for a real-world assessment of affordability, offering consumers who have limited credit histories access to credit options they might otherwise have missed out on.NewDay serves millions of customers, powered by its leading platform and digital servicing capability. With the integration of open banking technology, it can now further enhance its lending decision-making, leading to greater access to credit for a wider range of people. Using D•One’s open banking connection and categorisation, NewDay has developed its credit models to help more people move forward with credit.Rob Holt, Chief Executive Officer of Credit at NewDay, said: “We are always looking for ways to improve our ability to serve working Britain with responsible access to affordable credit, and we see open banking as an important addition to our underwriting assessments to more comprehensively understand our customers’ circumstances. We were impressed with D•One’s open banking solution, along with the supporting functionality and flexibility it provided and plan to integrate these capabilities into our lending strategies.”D•One provides the most comprehensive suite of open banking connectivity in the UK and has an advanced deterministic categorisation model developed over 12 years and with over 1 billion transactions

Solicitors Journal
Mar 28th, 2024
Clarke Willmott facilitates acquisition of Newdez Ltd. by Fintel plc

Clarke Willmott facilitates acquisition of Newdez Ltd. by Fintel plc.

LinkedIn
Nov 12th, 2023
NewDay's Post

Experian is collaborating with NewDay and other leading UK organisations to deliver best practices in supporting vulnerable consumers.

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