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New Story

Nonprofit funds scalable Latin American housing

Overview

New Story operates as a nonprofit that develops sustainable, scalable housing for vulnerable families in Latin America. It funds and builds homes by mobilizing donations and partnerships, aiming to end homelessness by creating inclusive housing markets where families actively participate in obtaining safe, dignified homes rather than receiving handouts. The process involves collaborating with innovative partners to remove barriers to quality housing and empower low-income families, including those in the informal economy, to access and secure housing. Unlike organizations that provide charity alone, New Story emphasizes a participatory model and market-aligned solutions, seeking to transform housing markets to be fair, affordable, and dignified. The organization's goal is to impact 1 million people by 2030 through fundraising, grants, and partnerships across Latin America.

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About New Story

Simplify's Rating
Why New Story is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social ImpactReal Estate

Company Size

51-200

Company Stage

Seed

Total Funding

$130K

Headquarters

Atlanta, GA

Founded

2014

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Simplify's take

What believers are saying

  • October 2026 materials target 10,000 lots by end-2027, signaling aggressive growth.
  • Ciudad Guzmán partnership gives New Story a municipality-backed replicable market model.
  • Google-backed digital-homeownership work in El Salvador proves external partners buy its model.

What critics are saying

  • Donations fund operations; if Builder giving slows, 2030 expansion stalls immediately.
  • Permitting, land titling, and municipal coordination can freeze projects in Ciudad Guzmán.
  • If land value or title conversion underperforms, New Story Capital loses credibility and capital.

What makes New Story unique

  • June 2026 brought Catherine Colyer, a WaterEquity COO, to professionalize scaling.
  • Claudia Acuña joined April 2026, adding Mexico housing-policy relationships and execution depth.
  • New Story’s land-first model targets titles within 24 months, not charity shelters.

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Funding

Total Funding

$130k

Below

Industry Average

Funded Over

1 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$130k
$1.5M
$2M
$2.3M
$3M

Company News

New Story
Jun 1st, 2026
Catherine colyer named New Story's chief executive officer.

Catherine colyer named New Story's chief executive officer. June 1, 2026 New Story is stepping into its next decade, and Newstorycapital couldn't be more ready. Today, Newstorycapital is proud to announce that Catherine Colyer is joining New Story as its new Chief Executive Officer. After 11 years of leading New Story from a bold idea into one of the most innovative forces in housing access for underserved families, its Co-founder and CEO Brett Hagler is transitioning onto the board of directors. Catherine, who has served on New Story's board for the past two years, is stepping into the CEO role at exactly the right moment. "It's a dream come true to know that New Story is in the hands of a leader of Catherine's caliber." - Brett. Catherine comes to New Story from WaterEquity, where she served as COO and helped build one of the world's leading impact investment organizations from the ground up. When she joined WaterEquity, it was just an idea and a $9 million friends-and-family fund. Over the next decade, she helped scale it to over $450 million in assets under management, reaching more than eight million people who lacked access to clean water. The through line? Market-based solutions designed to reach the families most overlooked by traditional systems. That is exactly the work New Story is doing in housing. As a board member, Catherine has spent the past two years close to its strategy, its team, and the families Newstorycapital serve. She understands where Newstorycapital has been and has helped shape where Newstorycapital is going. This isn't a handoff. It's a continuation with deep experience, fresh perspective, and the exact expertise this moment calls for. "New Story is poised to be the most innovative, catalytic mover in the housing market for underserved families. I couldn't pass that up." - Catherine. Brett isn't going far. As a board director, he remains deeply invested in New Story's mission and will continue to support the organization's growth and relationships. What this transition represents isn't an ending. It's an inflection point, the kind that only happens when a strong foundation meets the right next leader. "We want to express our deepest gratitude to Brett for his tremendous leadership these past 11 years. New Story wouldn't exist nor have been able to impact thousands of vulnerable families with life-changing housing without Brett's deep commitment, hard work, and vision." - Matthew Marshall, Co-founder and Chief Business Officer. New Story's priorities remain unchanged. Newstorycapital will continue to invest in R&D, deploy capital, unlock access to land and homeownership for working families, and share what Newstorycapital learn with the broader market. Newstorycapital believe the housing crisis is solvable. Newstorycapital believe the families waiting for solutions can't afford for Newstorycapital to move slowly. And Newstorycapital believe this next chapter is the one where everything Newstorycapital has built starts to scale. Article Info June 1, 2026 Follow its progress.

New Story
Apr 2nd, 2026
Claudia acuña named New Story's chief impact officer.

Claudia acuña named New Story's chief impact officer. April 2, 2026 The families Newstorycapital serve deserve someone who has spent a career championing their needs. That person is Claudia. Today, Newstorycapital is proud to announce that Claudia Acuña has been named New Story's chief impact officer. Claudia has been part of the New Story team since 2023, and this promotion reflects her exceptional contributions, talent, and the growing importance of in-country leadership as Newstorycapital scale its work across Latin America. "Claudia is the right leader to take New Story to the next level of market partnership and scale. I couldn't be more honored and excited to partner with her as we tackle this mission together." - Brett Few people understand Mexico's housing crisis as deeply as Claudia does. Over nearly two decades, she has worked at the center of it - holding senior roles at Mexico's Ministry of Social Development (SEDESOL), the Federal Mortgage Society (SHF), and INFONAVIT, the country's national housing fund. There, she served as Mexico's national coordinator of housing self-production, designing and implementing programs to expand housing access and quality for low-income families. She's also served on the boards of civil society organizations dedicated to housing for vulnerable communities and has worked directly in the social housing enterprise sector. Claudia earned her undergraduate degree in International Relations from Instituto Tecnológico Autónomo de México (ITAM) and holds a master's degree in Social Policy and Planning in Developing Countries from the London School of Economics. As chief impact officer, Claudia will lead New Story impact strategy and partnerships that deepen and expand its footprint across Mexico and Latin America. Her market knowledge and relationships across government agencies, financial institutions, and civil society give its team an edge that few organizations in this space can match. "I feel truly honored to step into this role. For me, this work has always been about families - the millions of people who build their homes step by step, often without the support they deserve. New Story sits at a unique intersection: close enough to families to understand how housing actually happens, and bold enough to test new ways to make it work better. What excites me most is turning what Newstorycapital learn on the ground into models that can expand access to land, housing, and opportunity across the region." - Claudia New Story is at an inflection point. Its land-first model is proven. Its pipeline is growing. And the families waiting for affordable land and housing can't afford for Newstorycapital to move slowly. Claudia's appointment signals continued investment toward a future where more families are empowered to access the critical housing they need and desire. Article Info Matthew Marshall Chief Business Officer, Co-Founder

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