Newton Research

Newton Research

AI analytics platform for enterprise insights

About Newton Research

Simplify's Rating
Why Newton Research is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

11-50

Company Stage

Series A

Total Funding

$14.1M

Headquarters

Needham, Massachusetts

Founded

2023

Overview

Newton Research offers AI-powered analytics solutions to help enterprises access and use data more effectively. It combines proprietary data and models to deliver advanced analytics and actionable insights that support smart decision-making and business growth. The company uses a subscription-based service to provide ongoing access to an AI analyst and analytics capabilities, and it also delivers custom analytics projects tailored to client needs. How it works: clients get continuous access to an analytics platform powered by AI, built on Newton’s own data and models, plus optional bespoke analytics work. How it differs from competitors: the mix of proprietary data and models with a recurring subscription for ongoing AI analytic support, plus the ability to deliver tailor-made analytics for large organizations. Goal: help enterprises stay competitive by turning data into clear, actionable insights that drive growth.

Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • $9M Series A from Greycroft and Bessemer fuels aggressive hiring for demand growth.
  • Databricks Marketplace listing expands access via natural language prompts for tasks.
  • Founders' Data Plus Math success at LiveRamp bolsters proven ad analytics expertise.

What critics are saying

  • Snowflake Cortex native agents commoditize Newton's value within 12-24 months.
  • Anthropic Claude marketing agents undercut Newton's MMM via superior reasoning in 6-12 months.
  • Post-Series A hiring burns cash rapidly, forcing down-round in 12-18 months.

What makes Newton Research unique

  • Newton integrates agentic AI with Snowflake Cortex for zero-data-movement ad analytics.
  • Specialist agents handle MMM, forecasting, incrementality, and campaign reporting on real use cases.
  • Containerized deployment enables seamless integration across customer clouds and BI tools.

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Funding

Total Funding

$14.1M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$9M
Newton Research
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Stock Options

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

3%

2 year growth

8%
Mike Morse Law Firm
Aug 28th, 2025
Newton Research Secures Series A Funding

Morse announced that it served as counsel to Newton Research in its Series A financing round, led by Greycroft and Bessemer Venture Partners. The funding will support the development and expansion of Newton Research's intelligent marketing analytics platform. Morse attorneys Mary Beth Kerrigan and Elizabeth Resteghini were involved in the transaction. Further details are available in Newton Research's press release.

AdExchanger
Aug 5th, 2025
Newton Research Raises $9M for AI Analytics

Newton Research, an ad tech startup, raised $9 million in Series A funding, bringing its total funding to over $14 million since 2023. The round was led by Greycroft and Bessemer Venture Partners. Newton, co-founded by John Hoctor, uses AI to enhance advertising analytics by addressing siloed workflows. The funds will be used for aggressive hiring across the company to meet growing demand. Newton's AI agents assist with media planning and optimization, integrating with existing data environments.

Securities and Exchange Commission
Jan 5th, 2024
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

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