Next League

Next League

Sports technology services and digital strategy

Overview

Next League delivers technology services for sports, media, and wellness organizations. It provides digital strategy, experience design, software development, systems integration, and technology operations using a technology-agnostic, services-based approach rather than selling proprietary products. It differentiates itself by offering objective, client-focused guidance and end-to-end delivery without product lock-in, and it expands capabilities through acquisitions like Infront X’s services and Edge3.ai to build a college sports practice and athlete intelligence offerings. Its goal is to help leagues, federations, and athletics programs navigate the tech landscape, boost fan engagement, accelerate business outcomes, and grow revenue.

About Next League

Simplify's Rating
Why Next League is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2021

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Simplify's Take

What believers are saying

  • May 2026 Marvik partnership expands AI delivery across Gotham FC and Breeders' Cup work.
  • January 2025 Edge3 acquisition created a college sports practice led by Kenyon Rasheed.
  • January 2026 Scott Gutterman hire strengthens access to PGA Tour, TMRW Sports, and golf clients.

What critics are saying

  • Marvik and AI hires deepen execution, but services firms commoditize fastest by 2027.
  • No proprietary software leaves Next League exposed when clients internalize digital teams.
  • College sports revenue-share turmoil and NIL complexity can squeeze consulting budgets by 2026-2027.

What makes Next League unique

  • Next League serves only sports, media, and wellness, concentrating expertise since 2021.
  • David Nugent, Mike Grushin, and Bora Nikolic previously built Omnigon together.
  • Its services span strategy, engineering, integration, and operations, avoiding product dependency.

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Benefits

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Health Insurance

Dental Insurance

Vision Insurance

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
Sports Media Report
May 18th, 2026
Next League partners with Marvik to expand A engineering capacity for Sports clients.

Next League partners with Marvik to expand A engineering capacity for Sports clients. Jerry milani 3 days ago news comments off on Next League partners with Marvik to expand A engineering capacity for Sports clients 30 views. Next League, the AI Operating Partner for Sports, today announced a strategic partnership with Marvik, an AI engineering firm whose client roster includes multiple Fortune 500 companies including Procter & Gamble, Stanford University and UNICEF. This new strategic relationship will bolster Next League's existing AI development team, bringing Marvik's enterprise-grade AI capabilities to its growing client portfolio. The pairing of Next League's proven sports operator playbook, applied across the leading leagues, federations and teams that define the industry, with Marvik's enterprise AI engineering experience having over 300 production AI projects shipped and its strategic partnerships with the world's leading AI platforms including NVIDIA, Anthropic Oracle, Google, Microsoft and AWS, is a combination the global sports industry has not previously had access to. The two firms have already collaborated on several client engagements leveraging Next League's sports operator playbook and utilizing integrated delivery teams.The relationship is now expanding into new engagements across Next League's global sports portfolio. "We have spent the past eighteen months scaling Next League for this moment with senior AI leadership hires, an actively expanding onshore engineering bench and successful AI Strategy and Training engagements," said Next League Chief AI & Innovation Officer Shripal Shah. Pairing its AI engineers and proven sports operating experience with Marvik gives its clients access to a combination of top-tier talent, AI platform certifications, and delivery economics that the legacy consulting landscape in sports cannot match. SportsMediaReport is excited to have their support in complementing the AI-assisted development SportsMediaReport already apply across the digital platforms SportsMediaReport operate." "Next League brings the tech advisory, engineering and sports operating relationships, as well as a deep understanding of the industry ecosystem, and we add enterprise-grade execution depth in production AI systems in complex enterprise environments," said Marvik CEO Paula Martinez. "Together, this partnership allows us to bring real AI capability to the global sports industry that requires both operator credibility and world-class engineering." Through its existing AI Strategy and Training practice, Next League has led enterprise AI enablement engagements with some of the industry's fastest adopters to AI in the workplace including Gotham FC and the Breeders' Cup, working alongside their executive teams to embed AI within their front office operations. Next League currently applies AI-assisted development across most of its engagements, accelerating delivery and reducing operational overhead for the global sports organizations it supports. Today's announcement comes during a period of rapid expansion for Next League's AI and emerging technologies capabilities. Over the last 18 months, Next League has added Shripal Shah as Chief AI & Innovation Officer and Scott Gutterman as Chief Digital Officer. Vishal Vasan, formerly of Fox Sports, joins next week as its AI Product Manager with additional onshore job positions, including a VP of Engineering as well as roles in Data Science, being actively recruited.

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