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Next League

Sports technology services and digital strategy

Overview

Next League provides technology services for sports, media, and wellness, focusing on digital strategy and end-to-end solutions. It uses a technology-agnostic, services-based model offering strategic consulting, experience design, software development, systems integration, and technology operations. It differentiates by giving objective, unbiased guidance and not selling proprietary products, while expanding capabilities through acquisitions like Infront X and Edge3.ai to support college sports and athlete intelligence. Its goal is to help leagues, federations, and athletic programs navigate tech, boost fan engagement, accelerate business outcomes, and grow revenue.

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About Next League

Simplify's Rating
Why Next League is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingEnterprise SoftwareAI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2021

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Simplify's take

What believers are saying

  • May 2026 Marvik deal expands AI capacity across Gotham FC and Breeders' Cup engagements.
  • January 2025 Edge3 acquisition opens college athletics, a fragmented market with urgent recruiting demand.
  • TMRW Sports and NASCAR references validate premium brand credibility with high-profile sports operators.

What critics are saying

  • No proprietary product leaves Next League exposed to margin pressure from Accenture and Deloitte.
  • Client concentration in sports leagues and teams ties revenue to a narrow, cyclical buyer set.
  • If AI delivery commoditizes, Next League becomes replaceable by cheaper offshore consultancies.

What makes Next League unique

  • Next League exclusively serves sports, media, and wellness clients, unlike generalist agencies.
  • 2025 Edge3.ai acquisition built a College Sports Practice led by Kenyon Rasheed.
  • 2026 Marvik partnership adds enterprise AI engineering without abandoning technology-agnostic services.

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Benefits

  • 401(k) Retirement Plan
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Remote Work Options

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

0%
Sports Media Report
May 18th, 2026
Next League partners with Marvik to expand A engineering capacity for Sports clients.

Next League partners with Marvik to expand A engineering capacity for Sports clients. Jerry milani 3 days ago news comments off on Next League partners with Marvik to expand A engineering capacity for Sports clients 30 views. Next League, the AI Operating Partner for Sports, today announced a strategic partnership with Marvik, an AI engineering firm whose client roster includes multiple Fortune 500 companies including Procter & Gamble, Stanford University and UNICEF. This new strategic relationship will bolster Next League's existing AI development team, bringing Marvik's enterprise-grade AI capabilities to its growing client portfolio. The pairing of Next League's proven sports operator playbook, applied across the leading leagues, federations and teams that define the industry, with Marvik's enterprise AI engineering experience having over 300 production AI projects shipped and its strategic partnerships with the world's leading AI platforms including NVIDIA, Anthropic Oracle, Google, Microsoft and AWS, is a combination the global sports industry has not previously had access to. The two firms have already collaborated on several client engagements leveraging Next League's sports operator playbook and utilizing integrated delivery teams.The relationship is now expanding into new engagements across Next League's global sports portfolio. "We have spent the past eighteen months scaling Next League for this moment with senior AI leadership hires, an actively expanding onshore engineering bench and successful AI Strategy and Training engagements," said Next League Chief AI & Innovation Officer Shripal Shah. Pairing its AI engineers and proven sports operating experience with Marvik gives its clients access to a combination of top-tier talent, AI platform certifications, and delivery economics that the legacy consulting landscape in sports cannot match. SportsMediaReport is excited to have their support in complementing the AI-assisted development SportsMediaReport already apply across the digital platforms SportsMediaReport operate." "Next League brings the tech advisory, engineering and sports operating relationships, as well as a deep understanding of the industry ecosystem, and we add enterprise-grade execution depth in production AI systems in complex enterprise environments," said Marvik CEO Paula Martinez. "Together, this partnership allows us to bring real AI capability to the global sports industry that requires both operator credibility and world-class engineering." Through its existing AI Strategy and Training practice, Next League has led enterprise AI enablement engagements with some of the industry's fastest adopters to AI in the workplace including Gotham FC and the Breeders' Cup, working alongside their executive teams to embed AI within their front office operations. Next League currently applies AI-assisted development across most of its engagements, accelerating delivery and reducing operational overhead for the global sports organizations it supports. Today's announcement comes during a period of rapid expansion for Next League's AI and emerging technologies capabilities. Over the last 18 months, Next League has added Shripal Shah as Chief AI & Innovation Officer and Scott Gutterman as Chief Digital Officer. Vishal Vasan, formerly of Fox Sports, joins next week as its AI Product Manager with additional onshore job positions, including a VP of Engineering as well as roles in Data Science, being actively recruited.

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