NoTraffic

NoTraffic

AI-powered SaaS for urban traffic management

Overview

NoTraffic offers an AI-powered mobility platform that digitizes and manages urban traffic networks by retrofitting existing signals with radar/video IoT sensors. Real-time data on all road users is sent to a cloud system where AI optimizes traffic light timing to reduce congestion, shorten trips, lower emissions, and enhance safety. The product is sold as a Software-as-a-Service to departments of transportation and municipalities through distributors, delivered as a managed service with 24/7 monitoring and over-the-air updates, and includes a policy dashboard plus apps like emergency vehicle preemption and transit signal priority. It differentiates itself by using radar plus video sensors on existing infrastructure for end-to-end automation and is backed by a global distributor network with deployments across multiple countries, aiming to expand further and cut trip times by up to 50%.

About NoTraffic

Simplify's Rating
Why NoTraffic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Government & Public Sector

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series C

Total Funding

$164.1M

Headquarters

Tel Aviv-Yafo, Israel

Founded

2017

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Simplify's Take

What believers are saying

  • Nexus OMNI lowers installation friction for constrained retrofits and smaller intersections.
  • Phoenix deployment evidence supports safer signals and shorter pedestrian waits.
  • Expansion into Japan, Germany, Italy, and the UK opens large modernization budgets.

What critics are saying

  • Incumbents like Iteris and Econolite control procurement relationships and block channel access.
  • Hardware failures or buggy updates can trigger agency-wide shutdowns and stall renewals.
  • A single safety incident at a controlled intersection freezes pilots across comparable municipalities.

What makes NoTraffic unique

  • NoTraffic retrofits intersections with proprietary sensors, edge compute, and cloud software.
  • Its managed service includes 24/7 monitoring, diagnostics, and over-the-air updates.
  • FDOT approval and TAPCO distribution strengthen adoption with public-sector traffic agencies.

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Funding

Total Funding

$164.1M

Above

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$90M
NoTraffic
$100M
Oura

Growth & Insights

Headcount

6 month growth

-3%

1 year growth

0%

2 year growth

-1%

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