Overview
NoTraffic offers a SaaS-based mobility platform that digitizes and autonomously manages urban traffic networks by retrofitting existing signals with plug-and-play IoT sensors that fuse radar and video to sense all road users in real time. Data is sent to a cloud-based operating system where AI optimizes traffic light timing to reduce congestion, shorten trips, lower emissions, and improve safety. The platform is sold to departments of transportation and municipalities through distributors as a managed service with 24/7 monitoring and over-the-air updates, and includes a dashboard for policy settings and access to apps like emergency vehicle preemption and transit signal priority. NoTraffic differentiates itself by using radar-plus-video sensors on existing signals and providing end-to-end automation with a global distributor network, aiming to expand globally and lower city-wide travel times and emissions.
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Simplify's take
What believers are saying
- March 19, 2026 Series C raised $90 million with PSG Equity, funding scale-up.
- Oklahoma City reported 24% less delay and 14,000 metric tons less CO₂ by January 2026.
- FDOT approval and 2025 Florida, Wisconsin, and Quebec wins expand its addressable market.
What critics are saying
- Miovision, Iteris, and Be-Mobile pressure pricing and slow municipal procurement cycles.
- NoTraffic depends on distributors like TAPCO and Paradigm Traffic Systems for local execution.
- If city budgets freeze after 2026 bond cycles, NoTraffic loses expansion leverage and revenue growth.
What makes NoTraffic unique
- NoTraffic retrofits existing intersections with radar-video sensors and cloud traffic control.
- Its Mobility Store bundles emergency preemption, transit priority, and remote controller access.
- Oklahoma City and Woburn deployments prove it sells operational outcomes, not dashboards.
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