NoTraffic

NoTraffic

AI-powered SaaS for urban traffic management

Overview

NoTraffic offers an AI-powered mobility platform that digitizes and manages urban traffic networks by retrofitting existing signals with radar/video IoT sensors. Real-time data on all road users is sent to a cloud system where AI optimizes traffic light timing to reduce congestion, shorten trips, lower emissions, and enhance safety. The product is sold as a Software-as-a-Service to departments of transportation and municipalities through distributors, delivered as a managed service with 24/7 monitoring and over-the-air updates, and includes a policy dashboard plus apps like emergency vehicle preemption and transit signal priority. It differentiates itself by using radar plus video sensors on existing infrastructure for end-to-end automation and is backed by a global distributor network with deployments across multiple countries, aiming to expand further and cut trip times by up to 50%.

About NoTraffic

Simplify's Rating
Why NoTraffic is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Government & Public Sector

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series C

Total Funding

$164.1M

Headquarters

Tel Aviv-Yafo, Israel

Founded

2017

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Simplify's Take

What believers are saying

  • A $90 million Series C closed March 24, 2026, funds North American expansion.
  • NoTraffic claims operations across more than 40 states and provinces by April 2026.
  • TAPCO's September 2024 partnership broadens Midwest distribution into Wisconsin, Illinois, and Indiana.

What critics are saying

  • Unify listed 141 employees on April 22, 2026; sales efficiency stays unproven.
  • Econolite, Miovision, and Iteris already own municipal procurement relationships and installer channels.
  • If DOTs standardize on incumbents in 2026-2027, NoTraffic becomes a niche retrofit vendor.

What makes NoTraffic unique

  • Nexus OMNI, launched August 25, 2025, shrinks cabinet footprint and simplifies retrofits.
  • NoTraffic's radar-video fusion and cloud OS retrofit existing signals without roadway rebuilds.
  • Its 24/7 managed service and over-the-air updates turn intersections into software infrastructure.

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Funding

Total Funding

$164.1M

Above

Industry Average

Funded Over

5 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$90M
NoTraffic
$100M
Oura

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

-1%
Globes
Mar 24th, 2026
NoTraffic raises $90M to turn traffic lights into AI-driven digital infrastructure

Israeli traffic management company NoTraffic has raised $90 million in a Series C round led by PSG Equity, with participation from M&G Investments, Grove Ventures, LifeX, Meitav Investment House and Next Gear Ventures. Founded by CEO Tal Kreisler, CTO Uriel Katz and CSO Or Sela, NoTraffic transforms traditional traffic lights into software-defined infrastructure. The platform enables traffic agencies to operate intersections through customised policies that improve safety and efficiency whilst integrating with connected and autonomous vehicles. The company expects deployment to reach one in 10 traffic agencies across the US and Canada by mid-2026. NoTraffic operates a 24/7 operations centre providing remote monitoring, diagnostics and over-the-air updates. Phoenix has already deployed the platform, reporting improvements in signal timing and reduced pedestrian wait times.

PR Newswire
Aug 25th, 2025
NoTraffic Launches Nexus OMNI: A Compact, High-Performance Traffic Solution Designed for the Future

OVERLAND PARK, Kan., Aug. 25, 2025 /PRNewswire-PRWeb/ - NoTraffic, developer of the world's leading AI-powered mobility platform, today unveiled its Nexus OMNI traffic solution, a next-generation intersection device, engineered to enhance compatibility and simplify deployment.

ForexTV
Sep 4th, 2024
TAPCO Announces New Partnership with Leading Mobility Platform NoTraffic

BROWN DEER, Wis., Sept. 04, 2024 (GLOBE NEWSWIRE) - Traffic and Parking Control Co., Inc. (TAPCO), manufacturer, distributor and service provider of roadway safety innovations is pleased to announce its strategic partnership with NoTraffic, the developer of the world's leading mobility platform, bringing urban mobility solutions to traffic agencies globally.

PYMNTS
Jul 26th, 2024
Google’S $5 Billion Bet On The Bumpy Road To Self-Driving Cars

Since the industrial revolution first brought machines into prominence, self-driving vehicles have populated future visions. And with the news that the autonomous delivery robot marketplace is getting a shot in the arm from artificial intelligence (AI), observers are wondering just when self-driving, autonomous vehicles will be a scalable, real-world reality. After all, it was just this week that Alphabet announced in its quarterly materials and earnings call that it was investing an additional $5 billion in Waymo, the autonomous-driving business that originally took to the road over a decade and a half ago as Google’s own self-driving car project. Waymo has yet to turn a profit

PYMNTS
Jun 5th, 2024
Let The Chips Fall: Musk’S Xai Plans Spotlight Tesla’S Autonomy Challenges

For as long as cars have existed, entrepreneurs have chased the dream of autonomous vehicles. Self-driving vehicles, across commercial, personal and industrial use, have the potential to transform — and connect — nearly all facets of commerce and the digital economy. But with news reported Tuesday (June 4) by CNBC that Elon Musk is diverting computing resources that Tesla had ordered from chipmaker Nvidia to another of his companies, social platform X, and in particular its artificial intelligence subsidiary, xAI, observers are beginning to wonder if Tesla’s promises around building a fast-approaching autonomous future could be in question

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