Noble People

Noble People

Media agency using analytics-driven media buying

Overview

Noble People is a media agency that blends creative use of media space with analytics and marketing science. It helps clients decide how to invest their marketing budgets to achieve real business results, not just early indicators. The company analyzes data to guide decisions and then executes media buys across digital, search, broadcast TV, podcasts, out-of-home, social, and traditional channels. It negotiates partnerships with publishers and platforms and sometimes creates new media spaces to reach audiences in novel ways. What sets Noble People apart is pairing strategic rigor with creative execution, prioritizing business metrics over vanity metrics, and offering end-to-end service—from insight and planning to buying and creating media opportunities. The ultimate goal is to maximize the impact of clients’ marketing spend by delivering measurable business outcomes.

About Noble People

Simplify's Rating
Why Noble People is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2011

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Simplify's Take

What believers are saying

  • 2026 added Nitin Sinha and Anna Rosenblatt, strengthening planning and strategy.
  • January 2026 work for Engine and Belle Tire shows active new business.
  • December 2025 'Budget Balancer' tool signals productization beyond traditional media services.

What critics are saying

  • Agency dependence on a few large clients creates sharp revenue concentration risk.
  • No open positions in 2026 signals hiring discipline, not broad operating momentum.
  • Independent media shops face margin pressure from holding-company scale and AI tooling.

What makes Noble People unique

  • Noble People pairs media planning, buying, analytics, and strategy in one shop.
  • December 2024 hired John Gladysz as first Head of Product for client solutions.
  • 2026 roster spans Engine, Atlassian, CoreWeave, BJ's Wholesale Club, and Ripple.

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Benefits

Paid Vacation

Paid Sick Leave

Sabbatical Leave

Wellness Program

Mental Health Support

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Phone/Internet Stipend

Commuter Benefits

Flexible Spending Account

Company News

AdForum
Dec 12th, 2024
Noble People Announces John Gladysz As First Head of Product

Independent media agency Noble People has tapped John Gladysz as its first-ever Head of Product.

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