Noble People

Noble People

Media agency using analytics-driven media buying

Overview

Noble People is a media agency that blends creative use of media space with analytics and marketing science. It helps clients decide how to invest their marketing budgets to achieve real business results, not just early indicators. The company analyzes data to guide decisions and then executes media buys across digital, search, broadcast TV, podcasts, out-of-home, social, and traditional channels. It negotiates partnerships with publishers and platforms and sometimes creates new media spaces to reach audiences in novel ways. What sets Noble People apart is pairing strategic rigor with creative execution, prioritizing business metrics over vanity metrics, and offering end-to-end service—from insight and planning to buying and creating media opportunities. The ultimate goal is to maximize the impact of clients’ marketing spend by delivering measurable business outcomes.

About Noble People

Simplify's Rating
Why Noble People is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Entertainment

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2011

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Simplify's Take

What believers are saying

  • Belle Tire named Noble People media AOR in January 2026, signaling new-business momentum.
  • Engine and Zip campaigns ran with Noble People in 2026, expanding visible client proof.
  • CoreWeave, Atlassian, BJ’s, Justworks, and Ripple show a diversified client roster.

What critics are saying

  • Belle Tire and WorkInProgress split creative from media in January 2026.
  • Noble People’s differentiation depends on retaining niche talent like Gladysz, Sinha, and Rosenblatt.
  • Without proprietary technology, larger holding-company media shops can copy its productized services.

What makes Noble People unique

  • John Gladysz became Noble People’s first Head of Product in December 2024.
  • Noble People combines creativity, data, and measurement across media strategy and activation.
  • Ad Age named Noble People Small Media Agency of the Year in 2025.

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Benefits

Paid Vacation

Paid Sick Leave

Sabbatical Leave

Wellness Program

Mental Health Support

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Phone/Internet Stipend

Commuter Benefits

Flexible Spending Account

Company News

AdForum
Dec 12th, 2024
Noble People Announces John Gladysz As First Head of Product

Independent media agency Noble People has tapped John Gladysz as its first-ever Head of Product.

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