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About Noibu
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series A
Total Funding
$5M
Headquarters
Ottawa, Canada
Founded
2017
Overview
Noibu provides an ecommerce performance and error monitoring platform that helps online retailers detect, investigate, prioritize, and fix revenue-impacting errors on their websites. It works by monitoring the ecommerce site for issues, surfacing errors to the team, and guiding triage and resolution so the site runs smoothly and conversions rise. What sets Noibu apart is its laser focus on ecommerce-specific problems and how it prioritizes issues by their potential effect on revenue, helping teams work efficiently and fix the most impactful bugs first. The goal is to minimize lost sales by preventing and resolving website errors, ultimately driving higher conversions and revenue.
Simplify's Take
What believers are saying
- Native integrations with Shopify, BigCommerce, commercetools speed deployment.
- Serves luxury brands Guess, Cartier, Van Cleef & Arpels.
- 2026 roadmap adds mobile monitoring and journey analytics.
What critics are saying
- Decibel erodes friction analysis edge in 6-12 months.
- Contentsquare displaces platform for Guess, Cartier in 12-18 months.
- Shopify Magic ends third-party dependency in 3-6 months.
What makes Noibu unique
- Noibu prioritizes errors by revenue impact unlike frequency-focused RUM tools.
- AI identifies exact code lines in minified code, cutting investigation 70%.
- Single console unifies monitoring for Product, Tech, and Marketing teams.
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Funding
Total Funding
$5M
Above
Industry Average
Funded Over
0 Rounds
Benefits
Unlimited Paid Time Off
Flexible Work Hours
Stock Options
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Noibu, a leader in ecommerce site health intelligence, has evolved into a comprehensive Ecommerce Analytics & Monitoring Platform, unifying error monitoring with deep experience analytics. The Ottawa-based company aims to help retailers eliminate what it calls the "fragmentation tax" — the hidden cost of disconnected monitoring and analytics tools. The platform connects technical insights directly to revenue impact and user session context, organised across three pillars: protecting revenue and reducing risk, unlocking conversion growth, and aligning teams through a single console. Noibu now integrates natively with major commerce providers including Shopify, commercetools and BigCommerce. The company's 2026 roadmap includes mobile monitoring, journey analytics and customisable dashboards. Noibu serves brands including Guess, Cartier and Van Cleef & Arpels.
Noibu, a trusted ecommerce performance and error monitoring platform, today announced the integration of its AI-powered platform with Salesforce Commerce Cloud.
Noibu Technologies Inc. also introduced Page Lifecycle Events directly in the session timeline, which provides additional context to understand what’s happening on the page when an error occurs.
Noibu is Hiring for 4 Jobs on Simplify!
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About Noibu
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series A
Total Funding
$5M
Headquarters
Ottawa, Canada
Founded
2017
Noibu is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today