Nooks

Nooks

Virtual sales floor platform for coaching

Overview

Nooks.ai is a virtual collaboration and sales enablement platform for SDRs and BDRs that reproduces the energy of a physical sales floor online. It provides native video conferencing, virtual bullpens, and live call listening to support real-time coaching, quick feedback, and collective dialing. The platform integrates with existing sales tools and tracks outbound activity like calls, meetings, and conversion rates through a subscription model for teams of various sizes. Its goal is to boost outbound connections and meetings by enhancing teamwork and providing actionable analytics for managers and reps.

About Nooks

Simplify's Rating
Why Nooks is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Series B

Total Funding

$70M

Headquarters

San Francisco, California

Founded

2020

People at Nooks

People at Nooks who can refer or advise you

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Simplify's Take

What believers are saying

  • ZoomInfo integration adds verified contacts, intent signals, and feedback loops inside the dialer.
  • Unified workflows can increase attach rates across research, email, calling, and list building.
  • AI-assisted coaching and analytics can improve ramp, call quality, and outbound productivity.

What critics are saying

  • Salesloft and Outreach already bundle adjacent workflows, reducing Nooks to a feature add-on.
  • Apollo undercuts Nooks on price, pressuring SMB and mid-market conversion.
  • Parallel dialing faces regulatory and carrier scrutiny, threatening Nooks' core efficiency advantage.

What makes Nooks unique

  • Nooks combines parallel dialing, sequencing, prospecting, and coaching in one workspace.
  • Its virtual salesfloor recreates real-time peer energy, live listening, and immediate rep feedback.
  • AI Sequencing and AI Prospector extend Nooks beyond dialing into full outbound execution.

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Funding

Total Funding

$70M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$43M
Nooks
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Company Equity

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

6%
SalesTech Star
Oct 24th, 2024
Nooks announces $43M Series B and launches AI Sales Assistant Platform

Nooks announced the launch of the first AI Sales Assistant Platform (ASAP) with $43 million in Series B funding.

PR Newswire
Apr 24th, 2024
Nooks Raises $22M for AI Sales Tools

Nooks has raised $22M to enhance sales development by automating manual tasks with AI. The platform, designed by CEO Dan Lee, aims to free reps from busywork, allowing them to focus on strategic selling aspects. Nooks features include an AI Dialer for automating calls, AI Research for personalizing scripts, Nooks Numbers for updating contact data, and Call Analytics for performance insights. This innovation promises to make sales reps 10x more productive by leveraging AI tools.

VC News Daily
Apr 24th, 2024
Nooks Raises $15M Series A Funding

Nooks, an AI dialing and prospecting platform, has secured $15 million in Series A funding. The round was led by Lachy Groom and included follow-on investment from Tola Capital. This brings Nooks' total funding to $20 million.

Nooks
Aug 8th, 2023
Nooks named one of 20 rising stars as a part of Forbes' Cloud 100 list

Nooks is named one of the 20 Rising Stars as part of the eighth annual Forbes 2023 Cloud 100 list, the definitive list of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.

Nooks
Jun 13th, 2023
Nooks Hosts $1000 AI Dialer Competition

Nooks is partnering with The Call Guys to bring together 18 top Sales Development Reps in the B2B tech community to compete for $1000 using the virtual sales floor and AI parallel dialer.

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