Nooks has appointed Loreal Lynch as chief marketing officer. Lynch joins from Jasper, where she served as CMO, and will lead Nooks' global marketing organisation, focusing on establishing Revenue Agents as an emerging category. The company serves more than 1,800 companies, including Deel, HubSpot, Rippling and Notion. Nooks is expanding its Revenue Agent Platform beyond outbound sales into a multi-product platform spanning the revenue lifecycle. Lynch brings over two decades of experience from technology companies including Salesforce, Tableau and Stripe. At Jasper, she led the company's transformation from an AI content tool into an enterprise marketing platform. Nooks reports customer outcomes including more than three times pipeline sourced, 50% faster representative ramp times, and 10 hours saved per representative weekly.

ZoomInfo has built a two-way integration with Nooks AI, bringing its B2B intelligence into the Nooks parallel dialer and feeding engagement signals back into ZoomInfo GTM Studio Audiences. The integration is powered by GTM.AI, ZoomInfo's headless GTM context layer. Mutual customers can now access ZoomInfo's verified contact and account data, including phone numbers and intent signals, directly within the Nooks dialer through a native connector. Conversely, Nooks engagement data, such as call attempts and conversation outcomes, flows back into ZoomInfo GTM Studio through a Custom Data Connector. The integration addresses B2B data decay, where approximately 70% of contact data becomes stale annually. GTM.AI enables consistent governance and access control across both platforms and dozens of other integrations. The solution is now generally available to mutual customers.