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North West Rubber

Recycled rubber flooring and matting producer

Overview

North West Rubber specializes in turning scrap tire rubber into durable, eco-friendly products for flooring and matting across sports, agriculture, automotive, home, and industrial markets in North America. Its process recycles over a billion pounds of rubber since 1968, using a closed-loop system that minimizes waste and produces high-quality, slip-resistant solutions. The company sells these rubber products to individuals and large industrial clients, distinguishing itself through a strong commitment to sustainability and circular manufacturing, evidenced by its ongoing environmental initiatives and membership in the Recycle Council of British Columbia. Its goal is to provide reliable, long-lasting rubber flooring and mats while protecting the environment by keeping waste rubber out of landfills.

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About North West Rubber

Simplify's Rating
Why North West Rubber is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingDesignConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Abbotsford, Canada

Founded

1968

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Simplify's take

What believers are saying

  • North West Rubber updated its site and news page in October 2026.
  • The company still sells across North America from Abbotsford, Brantford, and Houston.
  • Community marketing and sustainability messaging strengthen demand with retailers and institutional buyers.

What critics are saying

  • Ontario fined Brantford facility $105,000 in 2026 for water contamination.
  • QRRI's Georgia trademark case threatens product branding and distributor relationships.
  • Another fire or spill at Brantford could trigger shutdowns and existential regulatory scrutiny.

What makes North West Rubber unique

  • North West Rubber recycles scrap tires into mats across 50 countries.
  • Three North American plants support sports, farm, industrial, and home channels.
  • TorQuest acquired NWR in 2021, backing a specialized rubber platform.

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Benefits

  • Health Insurance
  • Paid Vacation
  • Paid Holidays
  • Company Social Events
  • Tuition Reimbursement

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