Work Here?
Overview
Nouria operates a family-owned convenience store network with 300+ company stores and 80+ car washes, and it also runs a wholesale fuel distribution business serving hundreds of sites in New England and New York. Its wholesale customers use brands such as Mobil, Shell, Irving, Sunoco, Gulf, Valero, Citgo, and Philips 66, among others. The Nouria brand, launched in 2019, centers on five pillars—educate, empower, inspire, incentivize, and instill accountability—to deliver a strong customer experience with brighter, more spacious stores, fresh food options, seating, and free WiFi. Its goal is to meet evolving consumer needs by expanding its store network, wholesale fuel footprint, and car wash presence while maintaining a consistent, high-quality customer experience.
About Nouria
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Worcester, Massachusetts
Founded
1989
Get referred to Nouria
See people who can refer or advise you
Simplify's Take
What believers are saying
- Nouria opened Kingsland, Georgia Enmarket in December 2025, proving Southeast expansion execution.
- The company updated its site archive July 2026, signaling continued acquisition and buildout.
- Its fresh food, car wash, and convenience mix supports higher basket sizes and repeat visits.
What critics are saying
- Integrating Enmarket’s 158-site network risks execution slips through 2026 and 2027.
- Nouria Energy Corporation v. Pennell shows trade-secret exposure and internal leakage risk.
- Gasoline dependence faces long-term erosion as EV adoption weakens forecourt traffic by 2030.
What makes Nouria unique
- Nouria combines 321 stores, 88 car washes, and wholesale fuel distribution as of June 2026.
- Its proprietary foodservice and modern-format stores differentiate it from commodity fuel-only operators.
- Enmarket gives Nouria an instant Southeast platform with 133 stores and 25 car washes.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Flexible Work Hours
Company News
Nouria opens new Enmarket store in Georgia. Nouria has announced the opening of its newest Enmarket location in Kingsland, Ga. The site marks another milestone in the company's growing Southeast presence. A grand opening celebration is planned for early 2026. Designed with today's on-the-go consumer in mind, the new Kingsland store delivers a modern, guest-centric experience that blends high-quality food, everyday convenience and exceptional service. Inside, customers can explore a broad assortment of snacks, beverages, grocery essentials and value-priced everyday items. The store's layout is thoughtfully designed for effortless shopping, whether guests need a quick grab-and-go item or are stocking up for the road. Fresh food is central to the Nouria experience. The Kingsland store offers fresh-cracked-egg breakfast sandwiches, hearty subs, crispy fried chicken, pizza and other options prepared with convenience and quality in mind. "We are excited to expand our footprint in Georgia with this new Kingsland location," said Tony El-Nemr, founder and CEO. "Our goal is to create a convenient, high-quality destination that consistently delivers an exceptional guest experience. We look forward to becoming an active part of the Kingsland community and making a positive impact here," said Joe Hamza, chief operating officer. Whether fueling up, grabbing a meal, or picking up essentials, the new Kingsland Enmarket location offers a welcoming, dependable experience. Founded in 1989, Nouria Energy Corp. is a family-owned and operated company and one of the nation's leading convenience store and car wash operators. Headquartered in Worcester, Mass., Nouria operates 302 convenience stores and 88 car washes, strengthened by its recent acquisition of Enmarket.
Nouria unveils its newest Convenience Store in Raynham, MA.
Nouria Energy has completed its acquisition of Enmarket from Colonial Group, Inc., effective February 25, 2025. The deal includes 133 Enmarket convenience stores and 25 car washes, expanding Nouria's presence in the Southeast. The transition will be seamless, with Enmarket locations continuing under their brand while benefiting from Nouria's expertise. This acquisition is a key part of Nouria's growth strategy, enhancing its service offerings in the region.
Nouria Energy has opened a new convenience store in Bridgton, Maine, calling it "a state-of-the-art facility" that includes an Italian restaurant.
Nouria has signed a definitive agreement to acquire Enmarket from its parent company, Colonial Group.
Nouria is Hiring for 121 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Nouria
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Worcester, Massachusetts
Founded
1989
Nouria is Hiring for 121 Jobs on Simplify!
Find jobs on Simplify and start your career today