Overview
NOVA Wealth provides tailored wealth management and financial planning for clients with complex financial needs, using a hybrid model of technology-enabled services and one-on-one advisers. Clients work with a matched adviser online, by phone, or in person to build a personalized plan focused on retirement, family needs, and investment growth; ongoing advisory fees are 0.75% of assets plus platform and fund fees. Unlike firms that push in-house funds, NOVA Wealth emphasizes bespoke planning, evidence-based investing, climate-conscious choices, and a transparent, client-centric approach, plus a workplace financial coaching option. Its goal is to make high-quality financial advice accessible and tailored, helping clients reach long-term goals while maintaining an inclusive, socially responsible advisory brand (B Corp).
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Simplify's take
What believers are saying
- NOVA posted fresh August 2026 retirement and tax content, sustaining inbound lead generation.
- September 2026 careers page advertises compliance, advice, and operations hires, signaling expansion.
- The April 2025 B Corp certification strengthens employer sales and under-represented talent recruiting.
What critics are saying
- NOVA's 0.95% fee undercuts nobody; fee compression pressure arrives from Vanguard and SJP.
- Company House lists small-company accounts, signaling limited scale and fragile operating leverage.
- Compliance and suitability failures in workplace advice can trigger FCA scrutiny and reputational damage.
What makes Nova Wealth unique
- Hybrid adviser access plus digital onboarding targets busy UK professionals.
- Employer financial wellbeing programs widen distribution beyond direct-to-consumer wealth clients.
- B Corp status and climate-conscious investing support brand trust with mission-driven talent.
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