Overview

Novel.com provides a wallet-pass platform for retailers and e-commerce brands to engage customers online and in-store using Apple and Google wallet passes. It enables dynamic branded passes, QR code or SMS referrals, and a new messaging channel to amplify loyalty programs and referral marketing. Passes can be created and deployed quickly and integrated with existing retention tools (Yotpo, Smile.io, Recharge) and Shopify, allowing stores to reach customers through push notifications and unified online/offline experiences. Compared with competitors, Novel emphasizes seamless, quick deployment, cross-channel engagement via wallet passes, and straightforward integration with popular loyalty and commerce stacks, enabling multi-level pass configurations and easily measurable impact on CAC and LTV. The goal is to help retailers grow revenue by lowering customer acquisition costs and boosting customer lifetime value through a centralized, multi-channel loyalty and engagement toolkit.