Overview

Novellus Living provides affordable senior living with assisted living and memory care for middle-income seniors. It grows by acquiring and renovating fixer-upper properties to keep operating costs and resident rents low, while Novellus Investments handles real estate and Novellus Living runs everyday operations across communities in CA, TX, CO, and AZ. It differentiates itself by focusing on price-per-unit and functional renovations rather than luxury features, aiming to deliver quality care at lower costs. The company plans to add about five communities per year in the western United States.

Simplify's Take

What believers are saying

• Targets growing middle-income seniors ineligible for aid yet unable to afford luxury.
• Plans five community acquisitions yearly in western U.S. at low price-per-unit.
• Maintains care quality via functional renovations without luxury cost additions.

What critics are saying

• California DSS increases dementia care inspections 40% since 2024, raising citations.
• Texas and Colorado healthcare wages rise 18–22% in 2025, compressing margins.
• Brookdale and Five Star acquire 8–12 Arizona-Colorado properties since 2024.

What makes Novellus Living unique

• Novellus acquires and renovates fixer-upper properties for middle-market affordability.
• Founders Chris Coulter and Larry John offer 50+ years in real estate and memory care.
• Operates dual entities: Novellus Investments for acquisitions, Novellus Living for operations.

Help us improve and share your feedback! Did you find this helpful?

YesNo