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Novi Connect
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Platform verifying products against sustainability standards
Novi Connect
Work Here?
Platform verifying products against sustainability standards
Overview
NoviConnect provides a subscription-based platform for brands, retailers, and chemical manufacturers to develop and market sustainable products. It aggregates more than 100 sustainability standards into a searchable database with analytical tools that let users search ingredients, verify compliance, and streamline product development. The platform helps clients make informed formulation decisions and ensure their products meet environmental and regulatory requirements, ultimately supporting transparency and marketability. The company differentiates itself by offering broad standard coverage, a centralized database, and actionable analytics for a diverse client base—from consumer goods brands to chemical manufacturers—rather than relying on fragmented tools. Its goal is to help customers create environmentally friendly products, stay compliant with evolving rules, and improve sales through transparent sustainability claims.
About Novi Connect
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Early VC
Total Funding
$51.4M
Headquarters
San Francisco, California
Founded
2017
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Simplify's Take
What believers are saying
- Consumer demand for sustainable, transparent ingredients drives 300% network growth in 2021.
- NielsenIQ integration enhances AI models and streamlines certifications for clean CPG brands.
- Novi enables a 257% increase in AI product selection within 47 days.
What critics are saying
- Amazon automates Climate Pledge badge eligibility, capturing 40% of CPG brands within 6–12 months.
- Amazon Sustainability Hub integrates 19 partners, replacing Novi's database for 80% of indie beauty brands.
- Amazon Buy with Prime embeds sustainability signals, eliminating Novi's verification layer for DTC brands.
What makes Novi Connect unique
- Novi optimizes SKU-level product data for AI shopping discovery and ranking.
- Novi bridges brands, certification bodies, and major retailers like Target and Sephora.
- Novi transforms sustainability claims into structured data trusted by AI systems.
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Funding
Total Funding
$51.4M
Above
Industry Average
Funded Over
3 Rounds
Tiger Global
Greylock PartnersGrowth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 3%2 year growth
↑ 0%Novi announced its new Novi AI Shopping Optimizer, designed to increase product sales by helping brands and retailers surface products backed by the verified, trustworthy information that AI shopping assistants prioritize.
NIQ's Label Insight data will now be integrated into Novi's platform, enriching Novi's existing ingredient-level and product attribute data sets.
In February of 2022, Novi announced $40M in new funding from Tiger Global, Greylock, and Defy.
Novi Connect, a business-to-business (B2B) marketplace for sustainable, innovative ingredients and packaging, raised $40 million in a funding round led by Tiger Global.
Novi has announced that it raised $40 million in its latest funding round, led by Tiger Global with follow-on investments from Defy.vc and Greylock.
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About Novi Connect
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Early VC
Total Funding
$51.4M
Headquarters
San Francisco, California
Founded
2017
There are no jobs for Novi Connect right now.
Find jobs on Simplify and start your career today