Novi Connect

Novi Connect

Platform for sustainable product development compliance

About Novi Connect

Simplify's Rating
Why Novi Connect is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Consulting

Enterprise Software

Consumer Goods

Company Size

51-200

Company Stage

Early VC

Total Funding

$51.4M

Headquarters

San Francisco, California

Founded

2017

Overview

NoviConnect operates in the sustainable product development sector, providing a platform that assists brands, retailers, and chemical manufacturers in creating and marketing environmentally friendly products that comply with strict sustainability standards. The platform allows users to analyze and verify their products against over 100 sustainability standards, enabling them to search for ingredients and streamline their product development process. Unlike its competitors, NoviConnect focuses on a subscription-based model that offers a comprehensive database and analytical tools tailored to the needs of its clients. The company's goal is to empower businesses to make informed decisions about their product formulations, ensuring compliance with regulatory requirements while meeting the growing consumer demand for transparency and sustainability.

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Simplify's Take

What believers are saying

  • Novi Connect raised $40M in funding, led by Tiger Global, in February 2022.
  • The rise of 'clean label' products increases demand for Novi's compliance verification.
  • EU's Green Deal boosts demand for platforms facilitating sustainability compliance.

What critics are saying

  • Emerging startups in the sector could threaten Novi Connect's market share.
  • Rapid AI advancements may render Novi's platform features obsolete if not updated.
  • Data privacy concerns could lead to legal challenges for Novi Connect.

What makes Novi Connect unique

  • Novi Connect uses AI to create detailed chemical profiles for trade materials.
  • The platform enables brands to find safer alternatives and discover new ingredients.
  • Novi Connect acts as a third-party to translate proprietary information between suppliers and brands.

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Funding

Total Funding

$51.4M

Above

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

0%

2 year growth

-14%
EIN News
Sep 12th, 2022
Greylock Partners invested into Novi Connect, Inc. in $40M on Feb 1st 22'.

In February of 2022, Novi announced $40M in new funding from Tiger Global, Greylock, and Defy.

PYMNTS
Feb 7th, 2022
Tiger Global Management, LLC invests into Noviconnect in $40M

Novi Connect, a business-to-business (B2B) marketplace for sustainable, innovative ingredients and packaging, raised $40 million in a funding round led by Tiger Global.

Cosmetics & Toiletries
Feb 7th, 2022
Defy invests into Noviconnect in $40M

Novi has announced that it raised $40 million in its latest funding round, led by Tiger Global with follow-on investments from Defy.vc and Greylock.

Finsmes
Feb 7th, 2022
Novi Raised $40M In Funding

Novi Connect, a San Francisco CA-based B2B marketplace for sustainable packaging, raised $40M in funding. The round was led by Tiger Global with participation from Defy.vc and Greylock. The company intends to use the funds to: build additional technology for both sides of the marketplace to comply with evolving sustainability claims, grow its selection of [] The post Novi Raised $40M in Funding appeared first on FinSMEs.

PitchBook
Feb 7th, 2022
Noviconnect invests into Tiger Global Management, LLC in $40M

Tiger Global has led a $40 million round for Novi Connect, the developer of a B2B marketplace designed to help consumer brands find sustainable ingredients and packaging.

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