Overview

NoviConnect provides a subscription-based platform for brands, retailers, and chemical manufacturers to develop and market sustainable products. It aggregates more than 100 sustainability standards into a searchable database with analytical tools that let users search ingredients, verify compliance, and streamline product development. The platform helps clients make informed formulation decisions and ensure their products meet environmental and regulatory requirements, ultimately supporting transparency and marketability. The company differentiates itself by offering broad standard coverage, a centralized database, and actionable analytics for a diverse client base—from consumer goods brands to chemical manufacturers—rather than relying on fragmented tools. Its goal is to help customers create environmentally friendly products, stay compliant with evolving rules, and improve sales through transparent sustainability claims.