Novibet

Novibet

Proprietary online betting and iGaming services

Overview

Novibet is a GameTech company offering online sports betting and iGaming in regulated markets across Europe and the Americas, with an in-house platform powering sportsbook and online casino. The platform supports live betting, cash-out, bet builder, and a library of over 5,000 games, built with microservices, Azure hosting, and technologies like .NET Core and Angular to handle high transaction volumes, with analytics and markets enhanced by Stats Perform Opta data. It differentiates itself through a fully in-house scalable tech stack and data-driven betting experiences, plus integrated data partnerships for advanced markets. Its goal is to expand its footprint in regulated markets, grow its sportsbook and casino offerings, and scale its technology and operations to support more users and new market entries.

About Novibet

Simplify's Rating
Why Novibet is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Entertainment

Gaming

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Malta

Founded

2010

Get referred to Novibet

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Novibet secured Brazil authorization in February 2025 and expands commercial visibility there.
  • Santos FC sponsorship can accelerate Brazilian customer acquisition through club-linked betting campaigns.
  • 2026 content deals with BF Games, R. Franco, and Octavian deepen casino supply.

What critics are saying

  • Allwyn abandoned the €217 million acquisition in March 2026 after HCC objections.
  • Greek regulators called Novibet a critical rival, exposing competition risk in core markets.
  • Brazil, Mexico, and Greece create licensing complexity; one enforcement shock hits growth immediately.

What makes Novibet unique

  • Novibet runs proprietary in-house sportsbook and casino technology across regulated markets.
  • Yiannis Stravroulas joined as CTO, signaling AI-led product development and global scaling.
  • IBIA membership and regulated-market licenses reinforce a compliance-first operator identity.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Life Insurance

Gym Membership

Commuter Benefits

Meal Benefits

Childcare Support

Wellness Program

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

1%
Aurora Tech N.V.
May 20th, 2026
BF Games makes Greek market debut with Novibet.

BF Games makes Greek market debut with Novibet. 2026-05-20 02:10:27 News 4437 views 4.4/5 rating BF Games,download ios Free Latest Earning App For Android the dynamic slots development studio, has boosted its presence in Europe after entering the Greek market for the first time with Novibet. Diverse portfolio of content. The studio has rolled out its diverse portfolio of content with the operator, making hit titles such as Chicken Madness, Cave of Gold, Buffalo Trail and Burning Slots, available to Greek players. Novibet is an established operator offering online sports betting and casino in numerous regulated markets, including Greece, where it holds aleading position. The market entry is asignificant milestone for BF Games, with the supplier looking to enhance its geographical reach in regulated markets in Europe and North America. Great opportunity. Greece presents agreat opportunity for the supplier with revenues for the thriving online market passing €700m in 2021, according to numbers from the regulator. BF Games' high-quality slots offering now boasts over 70 titles, providing agreat mix of classic and innovative content that has proven highly popular with audiences across the globe. Claudia Melcaru, Head of Business Development at BF Games, said: "Entering Greece is akey development for us as we continue to expand our global foothold to reach more audiences. "Launching with Novibet, aprominent operator in the country, puts us in the best possible position as we look to quickly make amark and establish ourselves in this exciting marketplace." Key features. BF Games, the dynamic slots development studio, has boosted its presence in Europe after entering th About download for android latest version. Game information. Version 7.8.88 Size 66.7 MB Downloads 891K+ Rating 4.9/5 How to Get started. Download earnbet app. Get instant access to download app old versio and more Why choose.

CasinoPie
Apr 29th, 2026
UK Financial Risk checks debate amid industry shake-ups.

UK Financial Risk checks debate amid industry shake-ups. The gambling industry is currently navigating major regulatory debates and corporate developments. The UK Gambling Commission is doubling down on its proposed UK financial risk checks, with Executive Director Tim Miller insisting the process will be 'frictionless' for the vast majority of consumers and will not require extra documents. This comes amid fierce pushback from industry stakeholders concerned about driving players to illegal markets. In parallel, Sportradar CEO Carsten Koerl has publicly refuted short-seller claims, clarifying that unregulated market revenue is between 5% and 13%, not the alleged 30-40%. On the innovation front, Light & Wonder has launched its modular 'Reel Choice' gaming platform in Europe, while Novibet has appointed Yiannis Stravroulas as its new CTO to lead a global expansion using AI. UKGC defends Financial Risk checks amid fierce opposition. The debate surrounding UK financial risk checks, also known as Financial Risk Assessments (FRAs), has intensified. UK Gambling Commission (UKGC) Executive Director, Tim Miller, addressed industry concerns directly at the Ethical Gambling Forum, stating that the proposed checks are designed to protect vulnerable customers without being intrusive. Miller emphasized that the status quo is untenable, as a recent pilot program revealed that many vulnerable customers are currently being missed by operators. He noted that customers in the pilot group were two to five times more likely to have a debt management plan or have defaulted on debts in the past year. The Commission's pilot, which began in August 2024, suggests that the checks can be largely frictionless. According to Miller, less than 3% of active accounts would trigger an assessment, and of those, 97% would undergo a frictionless process without disruption. This would leave only about 0.1% of all active accounts requiring additional support, a figure that could be reduced further with better operator compliance. Miller: no extra documents required. A key point of contention has been the potential for operators to request personal financial documents. Miller directly addressed this, assuring that operators will not be required to ask for bank statements or other sensitive papers as part of the FRA process. "The checks we have been piloting will not even attempt to make an assessment of what each customer can afford to gamble," Miller stated, describing requests for extra documentation as lacking "a legitimate regulatory purpose." Despite these assurances, criticism remains strong. The Betting and Gaming Council (BGC) has argued that forcing players to hand over financial details is invasive. A YouGov survey published by the BGC found that 65% of UK bettors would refuse to provide such documents to continue betting. Industry pushback and black market concerns. Opposition is widespread, with over 400 industry figures signing an open letter to Culture Secretary Lisa Nandy to pause the rollout. Critics, including Winfried Engelbrecht-Bresges, CEO of the Hong Kong Jockey Club, and Conservative Shadow Minister Nigel Huddleston, warn that these measures could inadvertently push more players towards the growing illegal gambling market, which already accounts for up to £4.3 billion a year in stakes. The UKGC plans to combat this by ramping up enforcement against illegal sites, having already issued 741 cease-and-desist notices and removed nearly 267,000 illegal URLs between 2025 and 2026. A government task force and a national risk assessment on the illegal market are also in development. Sportradar CEO refutes short-seller allegations. In other major news, Sportradar CEO Carsten Koerl has forcefully pushed back against reports from short-sellers Callisto Research and Muddy Waters. The reports alleged that a significant portion of the company's revenue comes from unlicensed operators, causing Sportradar's share price to drop by 22.6%. Koerl described the reports as "false, misleading and defamatory." During a Q1 earnings call, he clarified the company's position on its revenue mix. Clarifying unregulated revenue figures. While Callisto Research estimated that unlicensed operators could account for 30-40% of revenue, Koerl stated the actual figure is much lower. "We do not work with black market operators," he said, explaining that for the 'grey market,' the company has a solid compliance structure. "Overall, it's [between] 5% to 12%, 13%. That's the range which we have, and we are drilling this down from our operational business," Koerl told analysts. He also addressed an allegation that a junior salesperson at ICE Barcelona offered to introduce investigators to an illegal operator. Koerl explained this was a "purposeful sting campaign" and detailed the company's "very intensive KYC process" that precedes any contract signing. Despite the controversy, Sportradar's Q1 2026 revenue rose 11% to €347 million, though it posted a loss of €6 million. The company also announced the appointment of Sameer Deen, formerly of Entain, as its new COO. Industry innovations and key appointments. Amidst regulatory and financial news, the industry continues to innovate. Key strategic appointments are also shaping the future of major operators. Light & Wonder launches modular Reel Choice platform. Light & Wonder has launched Reel Choice, a new modular multi-game platform for European markets. The system is designed for flexibility, allowing operators to curate game bundles tailored to specific regional player preferences. It moves away from a fixed library to a more adaptable solution. The platform is organized into four curated bundles, each combining established hits with market-specific content. Operators can also integrate premium progressive layers, such as Jin Ji Bao Xi and Lion Link, on top of the base bundles. Overview of Light & Wonder's Reel Choice Bundles | Bundle | Key Focus | Example Titles | | Ruby | Entertainment and Player Interaction | Super Mega Fruits, Fruit Fun Frenzy | | Emerald | Regionally Aligned Content | Huff N' More Puff, Burn 'Em Up | | Sapphire | Balanced Mix of Class III NORAM Titles | Rich Little Piggies - Hog Wild, Goldfish Feeding Time - Castle | | Gold | Popular Franchises and Familiar Mechanics | Highly recognisable franchise titles | Novibet appoints new CTO for global expansion. Greek operator Novibet has appointed Yiannis Stravroulas as its new Chief Technology Officer. He is tasked with leveraging artificial intelligence and other emerging technologies to support the company's aggressive international growth strategy. Stravroulas described the move as a "big step out of my comfort zone," as Novibet plans a "blitz international expansion across 10 countries in three continents." He joins from Greek IT firm Cognity and will be central to strengthening Novibet's tech infrastructure and product innovation as it aims to become a global GameTech company.

Aurora Tech N.V.
Apr 22nd, 2026
Novibet boosts Betting Integrity with new IBIA membership.

Novibet boosts Betting Integrity with new IBIA membership. 2026-04-22 16:58:12 Tournaments 5987 views 4.7/5 rating Novibet has recently announced its membership with the International Betting Integrity Association (IBIA). Operating under licenses in multiple European jurisdictions including Greece,Download New Fast Earning App 2025 Malta, Cyprus, Ireland, and Italy, Novibet is also eyeing expansion into the Brazilian market, anticipating the start of its licensing process later this year. The membership in IBIA, which comprises over 50 companies and 125 leading sports betting brands, positions Novibet alongside the forefront of global efforts to safeguard sports betting integrity. Commitment to transparency and excellence. According to Panagiotis Skyrlas, Chief International Expansion Officer at Novibet, the company's foundational commitment to transparency is adriving force behind their operations. "At Novibet, our commitment to transparency has always been at the core of everything we do. Joining IBIA is atestament to this commitment, as we continually strive to set new benchmarks for integrity and excellence in the online betting industry. By aligning ourselves with IBIA, we are reinforcing our vision to uphold the highest standards and to lead by example," said Skyrlas. He further noted the importance of collaborating with IBIA to elevate trust and confidence in the industry, ensuring afair and secure betting experience for all Novibet customers. IBIA's welcoming of Novibet. Khalid Ali, CEO of IBIA, welcomed Novibet to the association and highlighted the value the operator brings to their monitoring network. "Novibet is an established name in the sports betting sector and brings with it aglobal customer base that will be of significant value for IBIA's monitoring network. IBIA is therefore delighted that Novibet has joined the association and welcomes the operator's commitment to utilizing the best integrity protection available globally for its sports betting products," Ali commented. He emphasized the crucial role of product integrity in their approach and expressed enthusiasm for integrating Novibet within their global sports betting integrity monitoring system. Role and impact of IBIA. IBIA stands as anon-profit entity devoid of conflicting commercial interests, dedicated to the protection of regulated sports betting markets against corruption, specifically match-fixing. The association's global monitoring network serves as arobust anti-corruption tool, effectively detecting and reporting suspicious activity across regulated betting markets, thereby promoting asecure and fair betting environment. Key features. Novibet has recently announced its membership with the International Betting Integrity Association ( About best earning app for students without investment. Game information. Version 6.4.75 Size 28.5 MB Downloads 919K+ Rating 4.2/5 How to Get started. Download earnbet App. Get instant access to APK Download V1.114.20 Free For Android and more Why choose.

LCB (Latest Casino Bonuses)
Mar 24th, 2026
R. Franco expands global market with Novibet partnership.

R. Franco expands global market with Novibet partnership. 24 Mar 2026 Share Tweet R. Franco Digital, a notable entity in the gaming industry, has taken a significant step forward in its strategy to broaden its global presence by forming a key partnership with GameTech operator Novibet. This alliance is designed to extend R. Franco Digital's influence across regulated markets in both Europe and Latin America. By aligning with Novibet, the supplier continues to build on its ongoing strategy aimed at market expansion. The agreement incorporates R. Franco Digital's established gaming titles into Novibet's platform, effectively broadening the operator's casino offerings. This initiative is set to provide Novibet's growing player base with an enriched catalogue of gaming options, simultaneously reinforcing R. Franco Digital's position in important regulatory territories. Game portfolio and strategic objectives. Among the exciting offerings now available through Novibet are some of R. Franco Digital's popular game titles. These include Strange Spins, Valentine's Dates, Aphrodite, Link City, and 40 Super 7 FS, each recognized for unique gameplay features that appeal to diverse audience preferences. The infusion of these well-regarded titles into Novibet's platform reflects both companies' pursuit of deepening their offerings in multiple territories. Novibet's widespread operation in European and Latin American markets serves as a pivotal channel for R. Franco Digital to further disseminate its content globally. Javier Sacristán Franco, International Business Director at R. Franco Digital, highlighted the partnership by stating, "Partnering with a leading GameTech operator such as Novibet is a testament to the quality and versatility of our content. Their strong presence in both Europe and Latin America aligns perfectly with our strategic goals. We are confident that our recent hits, such as Link City and Aphrodite, will resonate strongly with Novibet's audience, delivering the high-quality entertainment experience players expect." Meanwhile, Novibet continues to prioritize enhancing its platform through strategic content partnerships. The integration of R. Franco Digital's games is a deliberate move to support its broader plans for expanding its reach within regulated markets. Fotini Matthaiou, Executive Director of Casino at Novibet, articulated, "Enhancing our casino offering through strategic content partnerships remains a key priority for Novibet. R. Franco Digital's portfolio brings engaging, high-quality gameplay experiences that strengthen our proposition, in line with our commitment to delivering premium entertainment and long-term player value across our regulated markets." Innovative slot release enhances gaming experience. In conjunction with the partnership announcement, R. Franco Digital has debuted a new slot game, Genie Triple Bonanza, targeting global audiences. This high-volatility slot features inventive gameplay mechanics that draw inspiration from folklore themes, offering players a captivating experience with three distinct bonus features linked to Scatter symbols. Each Scatter within the game triggers a different function, including a Sticky Collect feature that maintains symbols during free spins, a Multiplier mechanic offering random boost application up to 10x, and the Xtra Row feature, which expands the grid size to double the available paylines. These features can be triggered individually or in combination, providing diverse gameplay sequences. Furthermore, the game is specifically designed for broad market appeal, supporting multiple languages and offering adjustable RTP settings to allow operators to tailor the gaming experience. It also includes a Direct Purchase option, granting players immediate access to bonus rounds. The continued innovation demonstrated by R. Franco Digital with Genie Triple Bonanza exemplifies the company's focus on broadening its global reach while delivering adaptive content suitable for a varied international operator base.

PMP Media
Mar 19th, 2026
Novibet signs multi-year deal with Santos FC as main shirt sponsors.

Novibet signs multi-year deal with Santos FC as main shirt sponsors. Novibet has finalised the deal to become main shirt sponsor of Santos FC for three years. They secured a central position on the club's jersey and could generate up to BR85m per season. The structure includes a fixed annual payment of BR35m. But additional earnings could boost the total value by up to BR50m. As part of the agreement, Santos will receive 25% of revenue generated from fans who sign up and place bets through club-linked campaigns. Commercial strategy and partnership context. The deal was announced by Carlos Freitas, Novibet's country manager. He framed the agreement as more than a standard sponsorship, highlighting the club's legacy as within Brazilian football. Santos moved quickly to secure a new sponsor after ending its previous deal with 7KBet, reportedly valued at around $9.2m. Therefore, the club had to fill this gap with a new long-term shirt sponsor. During the process, the club discussed with several potential sponsors, but also turned down an offer from ZeroUm due to internal compliance concerns. Industry sources noted that multiple operators showed interest before the final decision was made. Santos' legacy strengthens appeal. Santos FC remains one of the most recognised names in Brazilian football since its founding in 1912. The club gained global attention during the era of Pelé, whose career helped elevate its status worldwide. The team plays at the Vila Belmiro, a venue closely tied to its history and identity. Santos has won multiple domestic and international titles over the years. Its reputation continues to attract commercial partners seeking visibility and cultural relevance.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Novibet right now.

Find jobs on Simplify and start your career today

We update Novibet's jobs every few hours, so check again soon! Browse all jobs →