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Now Student Living

Full-service PBSA operations platform for investors

Overview

Now Student Living is the dedicated full-service operations platform of Generation Partners LLP, offering bespoke operations services to investors across UK and ROI PBSA with capacity to embrace BTR and Co-Living projects. It works as an all-in-one operations partner, handling the lifecycle of PBSA assets from planning and development to ongoing property management and operations, with scalability for BTR and Co-Living. It differentiates itself by being investor-focused and connected to Generation Partners LLP, delivering end-to-end, tailored services across the UK and ROI. Its goal is to help investors efficiently deliver PBSA and related asset classes (BTR and Co-Living) with scalable capacity.

Significant Headcount Growth

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About Now Student Living

Simplify's Rating
Why Now Student Living is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Real EstateEducation

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2023

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Simplify's take

What believers are saying

  • Generation reported 23/24 occupancy up year-over-year at every Now site.
  • Goldman Sachs partnered with Generation in December 2024 for a £110 million student housing JV.
  • September 2026 uhomes promotion expanded Now bookings across eight UK cities, widening distribution.

What critics are saying

  • Discount campaigns on uhomes.com compress rents and train students to expect concessions.
  • Goldman Sachs' £110 million JV raises standards; underperformance risks management replacement.
  • Heavy reliance on international students and partner channels creates occupancy shock risk within one intake season.

What makes Now Student Living unique

  • Generation launched Now Student Living in August 2023 with 25 years' PBSA experience.
  • Now operates 25 UK and Ireland properties across 18 cities, plus bilingual on-site support.
  • The Now Students app centralizes stay management, payments, and resident services.

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Growth & Insights

6 month growth

4%

1 year growth

2%

2 year growth

7%

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