Nox Health

Nox Health

Global sleep health management and diagnostics

Overview

Nox Health provides sleep health solutions for employers, payers, and healthcare providers by combining medical devices, AI-powered software, and digital therapeutics to manage sleep disorders from testing to treatment. Its product lineup includes the Nox T3s home sleep testing device, the Nox A1s PSG system, the Noxturnal analysis software, and Self-Applied Somnography for at-home studies, plus the prescription sleep therapy Somryst. The workflow uses home or in-lab testing, AI-driven analysis, and telehealth-based care pathways that guide patients from diagnosis to treatment. Its goal is to address the global sleep epidemic by making comprehensive sleep care more accessible and affordable.

Significant Headcount Growth

About Nox Health

Simplify's Rating
Why Nox Health is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Healthcare

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Atlanta, Georgia

Founded

2006

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Simplify's Take

What believers are saying

  • CVS Health added SleepCharge to its Point Solutions Management platform in 2024.
  • Southern Company, AT&T, and El Paso County case studies show measurable employer ROI.
  • Vestar's 2022 investment nearly doubled Nox Health and funded global expansion through 2026.

What critics are saying

  • A 2026 CEO handoff signals execution risk while Nox expands across 50 countries.
  • CVS and employer wins still depend on renewals, and one lost contract hurts revenue.
  • If insurers commoditize sleep triage, Nox loses software pricing power and device pull-through.

What makes Nox Health unique

  • Nox Connect unifies FDA-cleared AI scoring, cloud workflows, and home testing in 2025.
  • SleepCharge pairs diagnostics and treatment, unlike vendors selling only devices or software.
  • Milton Silva-Craig and Sigurjón Kristjánsson combine PE scaling with original product invention.

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Growth & Insights and Company News

Headcount

6 month growth

16%

1 year growth

16%

2 year growth

16%
Citybiz
Jun 9th, 2026
Nox Health names Milton Silva-Craig CEO to lead next phase of global expansion.

Nox Health names Milton Silva-Craig CEO to lead next phase of global expansion. June 9, 2026 Milton Silva-Craig Nox Health has appointed healthcare technology executive Milton Silva-Craig as chief executive officer, effective June 15, as the company accelerates its global growth strategy and expands its sleep health platform. Silva-Craig succeeds company founder Sigurjón Kristjánsson, who will transition to the role of founder and vice chairman. In his new position, Kristjánsson will focus on innovation, long-term strategy, and future growth initiatives. The leadership transition comes as healthcare providers, insurers, and employers increasingly view sleep health as a critical factor in improving chronic disease outcomes and lowering healthcare costs. Nox Health currently serves customers in more than 50 countries through a platform that combines sleep diagnostics, artificial intelligence-enabled interpretation, patient engagement, and care management. "Sleep health is rapidly emerging as one of healthcare's most important frontiers for improving outcomes and reducing the burden of chronic disease," Silva-Craig said. "The industry is moving beyond episodic testing toward longitudinal, outcomes-based sleep health management, creating a significant opportunity for innovation and impact." Silva-Craig most recently served as CEO of Q-Centrix, where he led the company's expansion into a major enterprise clinical data management platform serving health systems. During his tenure, the business grew more than fourteen-fold and completed multiple strategic transactions. His background also includes leadership roles focused on healthcare operations, commercialization, product development, and organizational transformation. Nox Health's integrated platform delivers sleep diagnostics, AI-enabled interpretation, and ongoing patient engagement designed to improve outcomes while reducing the total cost of care. The company partners with health systems, payers, employers, and channel partners to advance sleep healthcare on a broader scale. Kristjánsson said the company has built a strong foundation over the past decade and is well-positioned for continued expansion. "The opportunity ahead for sleep healthcare is extraordinary," he said. "Milton's experience scaling complex healthcare organizations globally positions Nox exceptionally well for our next phase of growth, while enabling me to focus even more deeply on innovation, long-term strategy, and helping shape the future direction of the company." Vestar Capital Partners, which made a strategic growth investment in Nox Health in 2022, supported the leadership transition. "Since Vestar's investment, the company has nearly doubled in size while establishing itself as a global leader in sleep diagnostics and sleep care management," said Roger Holstein, chairman of the board and managing director at Vestar Capital Partners. "Milton brings proven experience scaling complex healthcare organizations globally, while Sigurjón's vision created a uniquely differentiated company and platform." Headquartered in Alpharetta, Georgia, Nox Health also maintains research and development and operational centers in Reykjavík, Iceland, and Porto, Portugal. The company focuses on advancing connected, data-driven sleep healthcare through technology, diagnostics, and care management solutions.

PR Newswire
Jun 9th, 2026
Nox Health names Milton Silva-Craig as CEO to drive global sleep health expansion

Nox Health, a global sleep diagnostics and care management company, has appointed Milton Silva-Craig as chief executive officer, effective 15 June 2026. Founder Sigurjón Kristjánsson will transition to founder and vice chairman, focusing on innovation and long-term strategy. Silva-Craig previously served as CEO of Q-Centrix, where he grew the clinical data management platform fourteen-fold. He brings extensive experience scaling technology-enabled healthcare businesses across private equity and public company environments. Nox operates an integrated platform spanning sleep diagnostics, AI-enabled interpretation, patient engagement and care management across more than 50 countries. The company has nearly doubled in size since Vestar Capital Partners led a strategic growth investment in 2022. Headquartered in Alpharetta, Georgia, Nox also maintains operations in Reykjavík and Porto.

Nox Health
May 20th, 2025
Case Study: Southern Company

Southern Company partnered with Nox to deliver effective, evidence-based sleep care with long-term health and financial results.

PR Newswire
Feb 7th, 2024
Nox Health Appoints Jonathan Fox As Chief Commercial Officer Of Its Enterprise Business

Experienced healthcare leader to spearhead a new era of growth with health plans and plan sponsors, leveraging sleep as a key intervention strategy for chronic conditions.ALPHARETTA, Ga., Feb. 7, 2024 /PRNewswire/ -- Nox Health , a global leader in sleep diagnostics and value-based sleep care management, today announced the appointment of Jonathan Fox as Chief Commercial Officer of its Enterprise business. In this role, Jonathan will focus on expanding Nox Health's value-based sleep care management business in the U.S. benefits space, reframing sleep as a critical intervention strategy for chronic conditions.Jonathan Fox joins Nox from Marwood Group, where his deep insights into the healthcare benefits space helped guide and accelerate the growth of many of Marwood's clients in the healthcare space. His most recent role was Executive Vice President at Nimble Health, a Marwood subsidiary. At Nimble Health, a comprehensive Musculoskeletal management company, he grew the company from a startup to an industry leader, overseeing sales, account management, partnerships, and strategy involving employers, labor unions, municipalities, third-party administrators, and health plans."We are delighted to welcome Jonathan to our team

Yahoo Finance
Nov 15th, 2023
Nox Health Appoints Emily Buxton Taylor As Chief Financial & Operating Officer

Executive brings a proven track record in scaling businesses for growthand a passion for healthcare and technologyALPHARETTA, Ga., Nov. 15, 2023 /PRNewswire/ -- Nox Health, a global sleep health leader in sleep diagnostics and value-based sleep care management, today announced that it has named Emily Buxton Taylor as Chief Financial & Operating Officer.Nox Health is a global sleep health leader in sleep diagnostics and value-based sleep care management. (PRNewsfoto/Nox Health)In this role, Emily will assume direct responsibility for finance across Nox Health and additionally support operations that bridge Nox Health business units. With deep operational and financial expertise, Emily has more than 20 years of experience in healthcare and technology in both the public and private sectors."With a unique combination of financial acumen and solid operational expertise, Emily will drive performance across the company and help systematically execute and drive success of our strategies company-wide," said Sigurjon (SK) Kristjansson, CEO of Nox Health. "Emily is a welcome addition to the Nox team as we scale and grow our company to support our range of clients, from health plan sponsors to global sleep healthcare providers.""I am delighted to join Nox Health and have been impressed with the team's passion for sleep," said Emily Buxton Taylor, Chief Financial and Operating Officer, Nox Health. "Given the strong connection between sleep and chronic disease, I look forward to working to advance one of Nox Health's primary goals – to make sleep a foundational component of every benefit plan so that members and employees can improve their health."Arnar Thorkelsson, previous CFO of Nox Health, will now focus on supporting Nox Medical, the company's medical technology division.Kristjansson continued: "Arnar has been an incredible partner in developing the company to this stage, and we have grown to a point where each business unit requires a full-time executive to support our business

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