Nue appoints Ashley Deibert as Chief Marketing Officer. Business Wire Proven SaaS marketing leader joins as Nue, the platform for managing revenue in the AI era, sees 280% growth SAN FRANCISCO, February 10, 2026-(BUSINESS WIRE)-Nue, the revenue lifecycle platform transforming how companies manage quote-to-revenue operations, today announced the appointment of Ashley Deibert as Chief Marketing Officer. Deibert is a three-time CMO with a track record of driving multi-million dollar growth for SaaS companies. Deibert will lead global marketing strategy, brand, and go-to-market execution. She joins Nue in a period of exceptional momentum. With a rapidly expanding customer base that includes many of the world's largest and fastest-growing AI companies, Nue is emerging as the leading revenue platform for modern SaaS monetization. AI leaders such as OpenAI, Superhuman, Jasper and Glean, as well as many scaled SaaS leaders, have already adopted Nue, helping drive 280% YoY growth following Nue's $20m Series A raise in 2025. "Nue is entering an exciting phase of growth," said Mark Walker, CEO of Nue. "We're building the team to match the moment and establish Nue as the category leader in revenue architecture for modern SaaS and AI companies. Ashley's leadership will be pivotal as we scale our go-to-market engine and continue to win customers from legacy platforms." Nue solves a critical challenge for software companies in the age of AI: how to price, package and bill for the new and emerging pricing models. AI-powered businesses are shifting away from seat-based subscriptions, but struggle to manage the complexity of emerging revenue models such as committed consumption, usage and outcome-based pricing. Nue enables them to implement new models that front-load revenue, test creative monetization strategies, and forecast their income more accurately. "Nue is meeting the market at a pivotal moment. Revenue strategy has become a CEO-level priority, but legacy CPQ and billing tools weren't designed for today's pace of experimentation and change, especially in the age of AI," said Deibert. "Nue cuts through that complexity and gives teams a modern foundation to move faster. My job is to clarify that vision, build a scalable go-to-market strategy, and grow a marketing organization that helps customers rethink what's possible in revenue operations." Deibert joins Nue after serving as CMO at Marigold, whose enterprise business unit was acquired by Zeta Global. Prior to Marigold, Ashley led global marketing at digital revenue optimization leader, Piano, where she created the marketing, RevOps, and BDR functions to drive double-digit YoY growth.

Approvals Pro will remain a fully standalone product while seamlessly integrating with Nue's CPQ, revenue lifecycle and billing offerings.

Canadian-led, San Francisco-based Nue raised a $28.8 million CAD Series A round, led by Inovia Capital, with participation from Bluefish Capital, NextWorld Capital, NJP Ventures, Operator Stack Fund, and Information Venture Partners. Nue plans to expand globally and enhance its revenue lifecycle management platform. The company has raised $40 million USD to date and aims to capture a major share of the CPQ and billing markets in the next three to four years.