NNue.io builds tools for RevOps to connect and optimize revenue processes across teams. Its platform helps organizations manage customer journeys end-to-end, including subscription and usage-based billing within Salesforce, flexible quoting, and self-service as well as direct sales motions. It integrates revenue data from opportunity to cash to provide real-time visibility, reducing data silos and aligning sales and finance. The product works by connecting Salesforce with billing, pricing, and customer journey workflows, enabling changes, renewals, and dynamic quotes in a single system. Compared with competitors, Nue.io focuses on real-time, end-to-end revenue data and seamless integration of self-service and direct sales for usage-based models, rather than offering only standalone CRM or billing modules. The goal is to help organizations grow revenue more predictably and scale by simplifying RevOps, improving data accuracy, and accelerating the quote-to-cash process.
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Company Size
51-200
Company Stage
Series A
Total Funding
$35M
Headquarters
San Francisco, CA
Founded
2019
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Nue's guided selling playbook took 2 minutes to build. The full implementation still takes 90 days. James McArthur on what AI changes in quote-to-cash, live at SaaStr AI Day James McArthur, VP of Product Advocacy at Nue.io, ran a live demo at SaaStr AI Day this week and let the agent hit its limits on screen, on conference Wi-Fi, in front of everyone. That made it more useful than most vendor sessions. The setup was familiar to any B2B revenue team. Reps spending days going back and forth on a single quote. Deal desk and RevOps rebuilding every closed deal by hand because finance won't accept what came out the other end. One of Nue's customers described the process to him as "a spreadsheet and a prayer." What the session covered: * A guided selling playbook built live in about two minutes from plain English, validated against real SKUs and tier limits * The agent reporting its own limits unprompted, and refusing a quantity the rep wasn't allowed to sell * Every invoice across the full contract lifecycle previewed at quote time, with a 35% discount routed to approvals inside the flow * The unvarnished implementation number: about 90 days on average, up to a year, gated on catalog and data quality 1. Building the playbook went from months to minutes. Anyone who has been through a CPQ implementation has spent quarters encoding guided selling rules. McArthur built one live in about two minutes by describing it in plain English: show subscriptions up for renewal, check active subscriptions first, lock the price book to standard, set discount caps by tier, generate the quote PDF. The system wrote those instructions into a markdown file and then went and validated them. It looked up the actual SKUs. It confirmed which tiers could be sold at what quantities. It set minimums and maximums, and tied the discount caps into the approvals engine. The agent isn't producing a spec that a human then goes and implements. It's writing rules against the live product catalog and checking whether those rules are sellable. 2. The agent reported its own limitation before anyone asked. When the playbook finished validating, it came back and said it could check auto-renewal status but could not directly access usage and consumption data. Nobody prompted that. Support ticketing was reachable, but only because MCP servers were connected, and the system distinguished between the two. Most AI failures in revenue ops right now aren't models being dumb. They're models acting confidently on data they don't actually have. An agent that surfaces its own gap in a validation step is worth considerably more than one that drafts slightly better copy, because you can audit it. 3. The constraint layer did more work than the generation. McArthur played rep and asked for 150 units of a tier capped at 75. The system refused and made him make the call. That's the argument for putting AI inside CPQ rather than beside it. A chat interface with no constraints just generates quotes finance will reject, faster than before. Same story on pricing: he asked for a 35% discount on a one-year deal, and the approval requirement surfaced inside the flow rather than after the quote had gone out. Those route through Approvals Pro, the approvals product Nue acquired last year, with routing to email or Slack and a full audit trail. 4. "There's no world where you should ever have to change an invoice" His argument: when an invoice has to be corrected, the quote was wrong or the order was wrong. Invoice failures are upstream process failures showing up weeks later in front of the customer. Nue's answer is previewing every invoice across the full contract lifecycle at the moment of quoting, so you see what will be billed before anything gets signed. Worth running that test on your own stack regardless of vendor: count how many billing corrections you issued last quarter, and how many of them traced back to a quoting error. 5. Human in the loop wasn't described as a phase you graduate out of. Amelia Lerutte asked the question that came up repeatedly across the day: how much of this is human-reviewed at the start, and how much stays that way? Her answer from running SaaStr's own agents was that everything went through a human at first because it's finance and you can't get it wrong, and the automation now runs with the agent flagging questions before it acts. McArthur was blunter. If your finance team isn't involved, you're setting yourself up for failure. Nue pulls the CFO into initial discovery on every build, including CPQ-only builds where billing isn't in scope, on the theory that a disconnected quoting and billing system will send you the wrong direction no matter how good either half is. The catches are structural: approval rules on the back end that stop the AI when it heads somewhere it shouldn't. 6. The agent caught its own error live. Mid-flow, the agent created an opportunity with the wrong stage, caught the error itself, edited it, and kept going. Later a Stripe payment went through but the allocation didn't show up on refresh. McArthur's response: "Well, demos are demos. Live demos are even better." An agent that detects and corrects its own bad write is doing something different from one that only executes, and seeing that happen live is better evidence than a slide claiming it. The second failure is a reminder that none of this is finished yet. Vendors who only demo the happy path are telling you less. 7. The honest answer on implementation was 90 days even with agentic rev ops. Asked how long setup takes, McArthur said the average is about 90 days, then immediately said it depends on the complexity of your product catalog and how good your data is, and that a year is easy to end up with. Their policy is good in, good out. Broken data produces a broken CPQ. His advice to anyone starting a CPQ project: don't assume you're taking what you do today and migrating it. No system can do that, and AI doesn't change it. This is what most AI revenue-ops buyers are underweighting in 2026. The agent layer got much cheaper and faster. The catalog and the data underneath it didn't. A two-minute playbook build on top of a product catalog nobody has cleaned since 2019 will produce wrong quotes in two minutes. 8. Adoption comes from not making anyone learn a new system. Reps never leave Salesforce, and finance never has to enter it. McArthur said he has never met a finance person who wanted to log into Salesforce, so Nue gives finance its own invoice management surface, with credit memos, write-offs, payment processing and Stripe links, while reps stay in the CRM they already use. Amelia's addition was the economic one: it isn't only that finance doesn't want a Salesforce seat, it's that spending a license on them is hard to justify. Adoption problems in revenue tooling are rarely about capability. Most of the time you're asking someone to learn a fourth interface for a job they already do across the first three. What to take from this if you're buying AI into revenue ops right now. * Configuration compressed. Implementation didn't. Budget for the data cleanup, not the playbook build. * Evaluate the constraint layer, not the chat layer. Every vendor can generate a quote from a sentence in 2026. Ask what happens when a rep requests something they aren't allowed to have. * Ask what the agent can't reach. A system that reports its own data gaps can be audited. One that never mentions a limitation will teach you its limits later. * Count your invoice corrections. How many traced back to a bad quote tells you more about your quote-to-cash process than any vendor scorecard.
Nue, a revenue architecture platform, has launched its Credit and Commit Burndown solution to help SaaS and AI companies manage flexible consumption models whilst maintaining revenue predictability. The solution unifies quoting, usage data and billing into a single system. The product addresses the challenge of variable AI product usage and infrastructure costs by supporting two models: Credit Burndown, where customers prepay and consume credits, and Commit Burndown, where customers commit to minimum spend and are billed in arrears. These hybrid pricing models are experiencing significant growth as alternatives to traditional seat-based subscriptions. Developed with customers including OpenAI, the solution has contributed to Nue's 280% year-on-year revenue growth. The product is immediately available and aims to reduce billing errors and revenue leakage whilst improving forecast accuracy.
Nue, a revenue lifecycle platform for SaaS companies, has appointed Ashley Deibert as chief marketing officer. Deibert, a three-time CMO with experience driving growth at SaaS companies, will lead global marketing strategy and go-to-market execution. The appointment comes as Nue experiences rapid growth, with a 280% year-on-year increase following its $20 million Series A round in 2025. The company's platform helps software companies manage emerging pricing models like consumption-based and usage-based billing, addressing challenges posed by AI-driven business models. Deibert previously served as CMO at Marigold and Piano, where she built marketing and revenue operations functions. Her clients include OpenAI, Superhuman, Jasper and Glean, alongside established SaaS companies transitioning from traditional seat-based subscriptions.
Nue appoints Ashley Deibert as Chief Marketing Officer. Business Wire Proven SaaS marketing leader joins as Nue, the platform for managing revenue in the AI era, sees 280% growth SAN FRANCISCO, February 10, 2026-(BUSINESS WIRE)-Nue, the revenue lifecycle platform transforming how companies manage quote-to-revenue operations, today announced the appointment of Ashley Deibert as Chief Marketing Officer. Deibert is a three-time CMO with a track record of driving multi-million dollar growth for SaaS companies. Deibert will lead global marketing strategy, brand, and go-to-market execution. She joins Nue in a period of exceptional momentum. With a rapidly expanding customer base that includes many of the world's largest and fastest-growing AI companies, Nue is emerging as the leading revenue platform for modern SaaS monetization. AI leaders such as OpenAI, Superhuman, Jasper and Glean, as well as many scaled SaaS leaders, have already adopted Nue, helping drive 280% YoY growth following Nue's $20m Series A raise in 2025. "Nue is entering an exciting phase of growth," said Mark Walker, CEO of Nue. "We're building the team to match the moment and establish Nue as the category leader in revenue architecture for modern SaaS and AI companies. Ashley's leadership will be pivotal as we scale our go-to-market engine and continue to win customers from legacy platforms." Nue solves a critical challenge for software companies in the age of AI: how to price, package and bill for the new and emerging pricing models. AI-powered businesses are shifting away from seat-based subscriptions, but struggle to manage the complexity of emerging revenue models such as committed consumption, usage and outcome-based pricing. Nue enables them to implement new models that front-load revenue, test creative monetization strategies, and forecast their income more accurately. "Nue is meeting the market at a pivotal moment. Revenue strategy has become a CEO-level priority, but legacy CPQ and billing tools weren't designed for today's pace of experimentation and change, especially in the age of AI," said Deibert. "Nue cuts through that complexity and gives teams a modern foundation to move faster. My job is to clarify that vision, build a scalable go-to-market strategy, and grow a marketing organization that helps customers rethink what's possible in revenue operations." Deibert joins Nue after serving as CMO at Marigold, whose enterprise business unit was acquired by Zeta Global. Prior to Marigold, Ashley led global marketing at digital revenue optimization leader, Piano, where she created the marketing, RevOps, and BDR functions to drive double-digit YoY growth.
Approvals Pro will remain a fully standalone product while seamlessly integrating with Nue's CPQ, revenue lifecycle and billing offerings.
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Industries
Company Size
51-200
Company Stage
Series A
Total Funding
$35M
Headquarters
San Francisco, CA
Founded
2019
Find jobs on Simplify and start your career today
We update Nue.io's jobs every few hours, so check again soon!Browse all jobs