Nutrabolt has appointed Andrew Archambault as president and chief operating officer, effective immediately. He will oversee commercial and operational functions including sales, supply chain and international operations for the company's portfolio of brands including C4 Energy, Bloom, Cellucor and Xtend. Archambault brings over 30 years of consumer packaged goods experience, most recently serving as president of the US beverage unit at Keurig Dr Pepper. He has also held executive roles at The Hershey Company, leading large-scale commercial organisations and managing multi-billion-dollar businesses. The Austin-based company is expanding its leadership in the performance energy category and investing in emerging active nutrition brands. Nutrabolt's products are distributed in more than 125 countries through direct-to-consumer platforms and major retailers.

Nutrabolt is set to surpass $1 billion in annual revenue and has expanded its investment in Bloom Nutrition, founded by Mari Llewellyn and Greg LaVecchia. After leading a $90 million financing round in January 2024 for a 20% stake, Nutrabolt has now invested over $200 million. The partnership has launched Bloom Sparkling Energy, with nationwide distribution by 2025. Nutrabolt's CEO, Doss Cunningham, highlights Bloom's growth potential, while Bloom's CEO, Greg LaVecchia, praises the partnership.