Nutrafol

Nutrafol

Online provider of natural hair supplements

About Nutrafol

Simplify's Rating
Why Nutrafol is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Healthcare

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$35M

Headquarters

New York City, New York

Founded

2013

Overview

Nutrafol sells natural, drug-free hair growth supplements directly to consumers via nutrafol.com. Its products are designed to address hair thinning by targeting root causes such as genetics, stress, diet, and toxins using vitamins, minerals, and plant-based ingredients. The company offers personalized plans guided by naturopathic doctors and uses consumer health data to tailor recommendations and improve products, aiming to help both men and women achieve visibly thicker, stronger hair. Nutrafol differentiates itself by providing clinically studied, natural formulations and data-driven, personalized advice rather than generic solutions, with a focus on non-pharmacological approaches to hair health.

Simplify Jobs

Simplify's Take

What believers are saying

  • Achieved $1B sales with 23% YoY growth in 2025, valued at $3.5B.
  • Launched Men 50+ supplement; 84% saw thicker hair in nine-month study.
  • myNutrafol app boosts retention with progress tracking and expert consultations.

What critics are saying

  • Unilever divests Nutrafol in 6-12 months, slashing $3.5B valuation via rushed sale.
  • EU bans saw palmetto and spermidine imports in 12 months, halting 2026 launches.
  • Viviscal erodes growth to single digits in 12-18 months with 40% cheaper duplicates.

What makes Nutrafol unique

  • Nutrafol targets root causes with personalized, drug-free supplements via naturopathic doctors.
  • Backed by 3,000+ physicians and 7,500 US healthcare pros for trusted results.
  • Patented Synergen Complex Renewal drives clinically-proven hair growth innovations.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$35M

Meets

Industry Average

Funded Over

1 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$35M
Nutrafol
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

0%
Yahoo Finance
Mar 23rd, 2026
Nutrafol hits $1B in sales, plans international expansion through doctor partnerships

Nutrafol, the Unilever-owned hair growth supplement brand, is pursuing international expansion after achieving approximately $1 billion in sales, driven by 23% year-over-year growth in 2025. The company is currently valued at around $3.5 billion. CEO Cindy Gustafson said Nutrafol will take a methodical approach to international markets, replicating its US strategy of embedding products within physician networks and healthcare providers. The brand plans to launch in doctors' offices abroad by the end of 2026, though specific markets were not disclosed. In the US, over 7,500 healthcare professionals carry Nutrafol across dermatology practices, clinics and salons. Recent initiatives include expanding into Ulta Beauty, launching a customer tracking app, and introducing new supplements targeting specific demographics.

American Spa
Feb 22nd, 2026
Nutrafol Introduces Men 50+

Nutrafol introduces Men 50+. Nutrafol recently announced the launch of Nutrafol Men 50+ Hair Growth Nutraceutical. Nutrafol Men 50+ recognizes that hair health changes with age and requires targeted, whole-body support. Purpose-built to address the biological shifts that occur around 50, the new formula reinforces Nutrafol's leadership in delivering innovative science-backed products that meet men where they are in life - and support healthy hair for the long-term. "At Nutrafol, our mission has always been to support people through every phase of life," says Cindy Gustafson, CEO of Nutrafol. "We've long understood that hair health evolves with life stage. As men enter their 50s and beyond, their biology shifts in meaningful ways - yet options in the market rarely shift with them. Nutrafol Men 50+ was created to close that gap, addressing the age-related drivers of thinning and extending the same life-stage, whole-body approach that has transformed women's hair health to men." Let Google know we are your trusted source. Add our editorial as a preferred source in your search results.

PR Newswire
Feb 3rd, 2026
Nutrafol launches Men 50+, first hair growth supplement targeting age-related thinning

Nutrafol, the leading dermatologist-recommended hair growth supplement brand, has launched Men 50+, the first hair growth product specifically formulated for men aged 50 and over. The physician-formulated, drug-free supplement addresses age-related biological shifts including declining testosterone, reduced collagen production and decreased nutrient absorption. The product uses Nutrafol's patented Synergen Complex Renewal and includes saw palmetto, Moldavian dragonhead, spermidine and targeted probiotics. In a nine-month clinical study, 84% of men saw thicker, fuller hair, whilst 90% reported slowed hair thinning. The launch expands Nutrafol's life-stage portfolio, joining its existing men's formula. Men 50+ is now available on Nutrafol.com, Amazon.com and through healthcare providers, with Ulta.com availability beginning 8 February.

American Spa
Jan 25th, 2026
Nutrafol Announces the myNutrafol App

Nutrafol announces the myNutrafol app. Nutrafol recently introduced the myNutrafol app, a platform designed to help users achieve their hair goals with personalized progress tracking, expert-backed guidance, real-time support, and exclusive rewards. The app features personalized tools, reminders, and daily affirmations. "At Nutrafol, we understand the nuances and challenges of hair thinning and are committed to being there for our customers at every step of their journey," says Cindy Gustafson, CEO of Nutrafol. "The myNutrafol app is an extension of that commitment, designed to help our subscribers build sustainable habits while celebrating their growth so they feel supported and confident throughout their hair wellness journey." Key features include: * Personalized Progress Tracking: Daily check-ins and a photo log help users track visible changes and stay motivated throughout their hair growth journey. * Celebrate Progress: Subscribers unlock exclusive rewards, savings, and curated gifts - including tools from brand partners - to stay supported and inspired. * Access to Experts: Users can schedule 1:1 consultations with Nutrafol's team of naturopathic doctors for tailored hair wellness plans and ongoing guidance. * Educational Resources: A curated library of expert-backed tips, science-based insights, and wellness guides helps users make informed decisions at every stage. Let Google know we are your trusted source. Add our editorial as a preferred source in your search results.

The Dermatology Digest
Sep 16th, 2025
With New Campaign, Nutrafol Seeks to Destigmatize Menopause

Nutrafol is launching The Menopause Edit, a magazine to educate, empower, and destigmatize the menopause experience.

Recently Posted Jobs

Sign up to get curated job recommendations

Nutrafol is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →