Nutrafol sells natural, drug-free hair growth supplements directly to consumers via nutrafol.com. Its products are designed to address hair thinning by targeting root causes such as genetics, stress, diet, and toxins using vitamins, minerals, and plant-based ingredients. The company offers personalized plans guided by naturopathic doctors and uses consumer health data to tailor recommendations and improve products, aiming to help both men and women achieve visibly thicker, stronger hair. Nutrafol differentiates itself by providing clinically studied, natural formulations and data-driven, personalized advice rather than generic solutions, with a focus on non-pharmacological approaches to hair health.
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Industries
Company Size
201-500
Company Stage
Series B
Total Funding
$35M
Headquarters
New York City, New York
Founded
2013
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Total Funding
$35M
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Funded Over
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Nutrafol has launched Strand Serum, its first clinically tested serum targeting hair breakage. The product uses DualFusion Complex technology, which the company says delivers six times stronger hair and reduces breakage by up to 83% over time. The serum addresses hair porosity by penetrating the cortex whilst sealing the cuticle, rather than simply coating the strand's surface. Nutrafol developed the formula after evaluating 36 ingredient candidates across 54 iterations and 18 preclinical studies. The vegan, colour-safe formula contains biotin, pea peptides, hyaluronic acid, and hemisqualane. It's NSF Certified for Sport and formulated without parabens, phthalates, silicones, or sulphates. Strand Serum is priced at $54 for a 90-day supply and became available to subscribers on 30 September 2026, with broader launch planned for October.
Nutrafol expands hair health portfolio with launch of Strand Serum. Nutrafol introduces Strand Serum, its first clinically tested formula dedicated to strand health, aimed at reducing breakage and strengthening hair through its DualFusion Complex. September 30, 2026, 12:01am Nutrafol is continuing with its holistic approach to hair health with its newest stock keeping unit. Strand Serum, priced at $54, is the Unilever-owned brand's first clinically tested serum dedicated to strand health, building on its ingestibles and scalp health offerings. Cindy Gustafson, chief executive officer at Nutrafol, said: "It extends our approach from supporting healthy growth from within, to the scalp environment where hair grows, to now strengthening and protecting the strand itself. Strand Serum addresses that next unmet need by helping consumers protect and reduce breakage of the healthy hair they've worked to grow." The science behind Strand Serum starts with porosity - the hair's ability to absorb and retain moisture, according to the brand. High-porosity hair has a lifted, damaged cuticle that leaves strands more vulnerable to breakage, frizz, dryness and split ends. Rather than addressing breakage as an isolated concern, Strand Serum supports hair's porosity by sealing damaged, porous areas along the strand for smoother hair. Clinical testing found Strand Serum's DualFusion Complex delivered six times stronger hair and reduced breakage by up to 83 percent. Dr. Heather Woolery-Lloyd, board-certified dermatologist and chief medical adviser at Nutrafol, said: "What's unique about Strand Serum is the DualFusion Complex is a bi-phase system: a strengthening water phase is designed to penetrate the cortex while the oil phase supports the outer cuticle and lipid barrier. This allows us to approach strand health from cortex to cuticle, rather than primarily conditioning or coating the surface." Strand Serum is launching exclusively on the Nutrafol app Wednesday, ahead of a wider launch on Tuesday. A 30-ml Strand Serum and brush kit will be available for $54 exclusively at Ulta Beauty Oct. 11. "We launched our app about a year and a half ago, and it's built to help serve people on their journey. We now have over 100,000 active users, which is incredible, and they are so committed to their hair health journey. So we are launching for our app customers, which is a little bit of a 'you made the commitment to us, we want to make an extra commitment to you,'" Gustafson said of the exclusive app launch. Newsletters
Induction Therapies names Rob Cothran as Vice President of Sales. Induction Therapies and Collagen P.I.N., innovators in aesthetics and microneedling, recently announced the appointment of Rob Cothran as Vice President of Sales. In this role, Cothran will lead the company's national sales strategy, oversee growth initiatives, and expand the Collagen P.I.N. portfolio as the company continues to strengthen its leadership position in the professional aesthetics and dermatology markets. With more than three decades of experience, Cothran has built a distinguished career leading high-performing sales organizations, developing strategic go-to-market initiatives, and driving significant revenue growth across the industry. Most recently, Cothran served as Area Director for the South & Puerto Rico at Nutrafol, where he led a high-performing team that generated millions in revenue while expanding physician partnerships and optimized commercial performance across the region. Prior to Nutrafol, Cothran was Senior Regional Sales Director at ISDIN, where he played a key role in introducing the global skincare brand to the U.S. physician market. He successfully developed and executed innovative commercial strategies that drove rapid adoption and market expansion. Earlier in his career, he spent more than a decade at Merz Pharmaceuticals (formerly NeoCutis), collaborating with executive leadership to advance national commercial initiatives and strengthen account performance across the organization. "We are thrilled to welcome Rob to the Induction Therapies and Collagen P.I.N. team," said Angelia Inscoe, Founder of Induction Therapies and Collagen P.I.N... "His extensive leadership experience, deep understanding of the dermatologic and aesthetic spaces and proven ability to drive growth, make him an exceptional addition to our leadership team." Throughout his career, Cothran has earned multiple President's Club honors across four organizations, reflecting his consistent record of commercial excellence, strategic leadership, and team development. For more similar info on appointments, check out the links below:
The '20% rule' behind Giorgos Tsetis' blueprint for a new kind of family office Advertisements Giorgos Tsetis, co-founder and former CEO of Nutrafol. Courtsey of Giorgos Tsetis A version of this article first appeared in CNBC's Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox. Family offices are built to be patient with their portfolios, investing with generational wealth in mind. Giorgos Tsetis is not. Through his family office, Great Things, the co-founder of Nutrafol backs high-flying startups at a quick pace and allocates at least 20% of annual net realized profits to philanthropy. Over the past 18 months, he has invested nearly $40 million and committed about $7 million to nonprofits between gifts and pledges, according to Tsetis. He told CNBC that he hopes the model becomes a blueprint for other wealthy families to give back now rather than as an afterthought. The artificial intelligence boom has allowed him to realize profits quickly, including a seven-times return on Anthropic in 18 months through a secondary exit, he said. "I've got kids, and obviously I think about the future. But what I think more about is we need to solve problems together as we speak," said Tsetis, 41. "As innovation is creating this extraordinary amount of wealth, what we're designing is a model to share those windfalls. And there's restlessness with that. It's like we need to do it now." He formally launched Great Things nearly a year ago after selling his remaining stake in his hair-growth supplement business to Unilever at a $3.5 billion valuation. Tsetis knew he wanted his second act to involve a substantial amount of philanthropy. The Great Things formula and 20% giving minimum were inspired by the economics of venture capital and private equity, said Gabriel Cooperman, Tsetis' financial advisor and a managing director at UBS Wealth Management who helped structure the family office. "Basically what he's done is just turned the profit-sharing interest into a charitable-sharing interest," Cooperman said. "We know it works. We know it's very sustainable." Tsetis' donor-advised fund serves as a buffer if investment profits in a given year don't cover the firm's charitable commitments. Great Things typically makes three- to five-year pledges, supporting nonprofits such as an after-school boxing academy in the Bronx and Every Cure, which repurposes existing drugs to treat rare disease. If Great Things continues to invest at its current rate, Tsetis expects to deploy another $60 million within the next two years. The firm can move quickly without outside investors because investment decisions come down to Tsetis and one partner, Roman Kalantari. That said, they are far less bullish on AI startups than they used to be, Tsetis said. The firm is moving with more caution, such as focusing on late-stage rounds to prioritize liquidity, he said. The AI boom that has reaped quick returns for Great Things is bound to wane, according to Kalantari, the former chief experience and technology officer at Nutrafol who started his career during the dot-com bubble. "Anyone who tells you there's not going to be a slowdown or a correction of some kind has really bought into the hype machine," he said. "When I look at these AI companies, I really try to think about who's going to survive that correction." Get Inside Wealth directly to your inbox Great Things is moving away from pure AI startups and focusing on ones that have a durable value proposition and are built on their own tech rather than that of OpenAI or Anthropic, Kalantari said. Lila Sciences, which Great Things recently reinvested in, checks both boxes. The 3-year-old startup has its own AI model and builds automated robotic labs that make scientific research faster and cheaper. Tsetis and Kalantari are still working out one part of the Great Things formula: how to balance investments in what they see as winning technologies with their broader commitment to impact. For instance, the firm's portfolio includes Polymarket, the controversial prediction-market startup. "This was a conscious decision to participate and see if we can generate significant returns and do what we believe is right with those returns," Tsetis said, "and at the same time, continue to monitor the situation and see how it evolves." Since Great Things is not looking to hold for the long term and Polymarket ownership is a hot commodity, the firm can exit via the secondary market relatively quickly, he added. Further, adding a traditional impact investing lens may make it harder for the Great Things model to scale. "We're just trying to do what's right for us so we can make the model sustainable and make it work in an extraordinary way for others as well," Tsetis said. Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.
Nutrafol has launched its next-generation Booster Nutraceuticals system, expanding its personalised hair health offerings through new biological pathways, advanced ingredients, and novel delivery technologies. The evolved system includes seven physician-formulated nutraceuticals designed to complement Nutrafol's core Hair Growth supplements. The new formulations target areas including stress resilience, gut microbiome, cellular metabolism, menopause support, and antioxidant defence. All products are drug-free and NSF Certified for Sport. "We're working with biological pathways and new delivery technologies that genuinely expand what's possible in hair health support," said Kim Biedermann, Nutrafol's chief R&D officer. Consumers can identify suitable products through Nutrafol's Hair Wellness Quiz. The Booster Nutraceuticals are available from 21 July 2026 on Nutrafol.com and through healthcare and salon professionals.
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Industries
Company Size
201-500
Company Stage
Series B
Total Funding
$35M
Headquarters
New York City, New York
Founded
2013
Find jobs on Simplify and start your career today