O Positiv

O Positiv

Produces vitamins for everyday self-care

Overview

O Positiv Health makes vitamins designed for real people who want easy, intentional self-care. Their products are daily vitamins that fit into real-life routines, focusing on small acts of self-care that add up to feeling your best. How it works: customers take everyday vitamins as part of a simple routine, with an emphasis on accessibility and practicality rather than complex regimens. What sets them apart: a clear focus on real-life use, ease, and consistency—creators who understand busy schedules and seek straightforward health support. The goal: help people feel healthier and more energized through easy, intentional self-care.

About O Positiv

Simplify's Rating
Why O Positiv is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2018

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Simplify's Take

What believers are saying

  • August 18, 2026 URO Hair Growth + Volume opens a new women’s hair-loss category.
  • June 3, 2026 Costco launched exclusive URO, expanding club-channel reach across 235 stores.
  • April 14, 2026 Target added nine products, giving O Positiv all four lines nationwide.

What critics are saying

  • Doe 1 v. O Positiv filed November 17, 2025 attacks URO probiotic advertising claims.
  • Henry v. O Positiv filed December 27, 2024 alleges ADA website barriers and damages.
  • Supplements remain fragile; an FDA or class-action credibility collapse could crater URO and retailer trust.

What makes O Positiv unique

  • O Positiv built women-specific supplements around taboo categories: PMS, menopause, vaginal health.
  • Bobby and Brianna Bitton forced Meta, TikTok, Google, and Amazon to allow anatomical language.
  • O Positiv sells omnichannel, DTC-plus-retail products across Target, Costco, Walmart, CVS.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Medical, Vision, and Dental Coverage

401(k) Company Match

Wellness Program

Phone/Internet Stipend

Company News

PR Newswire
Aug 18th, 2026
O Positiv Health launches URO Hair Growth + Volume to address common causes of hair loss in women.

O Positiv Health launches URO Hair Growth + Volume to address common causes of hair loss in women. Aug 18, 2026, 09:00 ET Featuring Serevelle(TM), the #1 dermatologist recommended clinically-proven natural ingredient for hair growth[4], the once-daily capsule works to combat hair thinning in women to support healthier, fuller-looking hair. LOS ANGELES, Aug. 18, 2026 /PRNewswire/ - O Positiv Health, the leading brand in women's vaginal and hormonal health, today announced its expansion into the hair category with the launch of URO Hair Growth + Volume. Formulated for women 18+, the launch marks a mission-driven effort to help women address hair loss. Hormones and hair health are deeply intertwined. Whether navigating symptoms brought on by stress or major life stages, like postpartum shifts or menopause, many women experience hair thinning and shedding throughout their lives - yet solutions designed around their distinct needs remain surprisingly rare. For O Positiv, this launch is a natural extension of its mission to support women through every stage of life with science-backed solutions designed for everyday routines. 50% of women will experience some form of hair loss by age 80[5]. For many, thinning hair can feel emotional and personal - an issue that hit close to home for O Positiv's VP of Brand, Bridget Berman, who navigated her own hair loss experience during breast cancer treatment while the team was deep in development on this very product. Watching her go through it added a real layer of empathy to the work - but more than that, the team was just glad to be able to be there for her. As she went through recovery, the product became something the whole team rallied around to help her get her hair, and a piece of herself, back. It's a reminder of why O Positiv does this work in the first place: not just to treat symptoms, but to show up for women in the moments that matter most. "Over the past few years, countless women have reached out to us sharing their struggles with hair thinning brought on by stress, postpartum shifts, menopause, and more," said Brianna Bitton, co-founder of URO by O Positiv Health. "We realized hair loss is a core concern for women, yet this category has historically been marketed toward men. As a brand dedicated to women's health, we set out to create an innovative, clinically backed solution that is designed specifically for women and the factors behind hair loss." Formulated to help women reclaim their confidence, URO Hair Growth + Volume combines targeted hair vitamins and minerals with its hero ingredient, Serevelle(TM)- a breakthrough, clinically studied proprietary extract from Saw Palmetto with ActiLipid4Hair(TM) bioactive free fatty acids - to support healthy hair growth, visibly thicker hair, and fuller scalp coverage in as little as three months*. Third-party tested and designed to fit seamlessly into existing wellness routines alongside other O Positiv products, the supplement offers an accessible approach to long-term hair health, delivering support in just one convenient daily capsule at nearly half the price of leading market alternatives that require 2-4 capsules a day. Key ingredients in URO Hair Growth + Volume include: * Serevelle(TM)- A clinically studied, proprietary form of saw palmetto extract shown to support healthy hair growth, thickness, and density*. * Holy Basil - Traditionally used for stress management*. * Hair & Scalp Nutrients - A targeted vitamin and mineral blend, including biotin, selenium, vitamin C, vitamin B12, and iron, to help support daily nutrition and address deficiencies linked to hair loss*. "Hair thinning and shedding are some of the most common concerns I hear from women in my practice, and the over-the-counter space can be especially difficult to navigate," said Dr. Kavita Mariwalla, Double Board-Certified Dermatologist and Mohs Surgeon. "I find URO Hair Growth + Volume compelling because it takes a targeted approach to the hair follicle, combining Serevelle(TM), a proprietary botanical active, with key nutrients for hair health. It's designed to support the natural hair growth cycle for visibly thicker, fuller-looking hair - all in one simple, once-daily capsule." By combining clinical efficacy with a deep understanding of women's real health journeys, O Positiv continues to expand its mission of delivering compassionate, science-backed care for every stage of life. URO Hair Growth + Volume is available now exclusively direct-to-consumer on opositiv.com for $36.99. For more information, visit www.opositiv.com. About URO by O Positiv Health URO by O Positiv Health is a sexual and vaginal health company focused on delivering science-backed, stigma-free solutions for intimate wellness, hormonal balance, and vaginal comfort - while helping break down long-standing taboos in women's health. Anchored by its hero URO line, including URO Vaginal Probiotic, the #1 best-selling vaginal probiotic[1] designed to combat vaginal odor* and a top-performing intimate care SKU nationwide, URO by O Positiv has become one of the fastest-scaling brands in the category with 7M+ customers served to date. With more than 200k five-star reviews[2] and category-leading performance across Target, Amazon, TikTok Shop, and OPositiv.com, URO by O Positiv is building an omnichannel ecosystem rooted in accessibility, education, and measurable results. Through its State of the Vagina Report, URO by O Positiv shines a light on the real experiences women face and works to normalize typically taboo conversations around intimate care. The brand further supports health empowerment through its partnership with the American Cancer Society, where it has served as the leading mission-impact sponsor of the Santa Monica 5K walk since 2024. Follow URO by O Positiv on Instagram and TikTok at @opositiv. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. * Byzzer Total FMCG Retail Sales 12 weeks ending 9/27/25 + Jungle Scout Amazon Sales for "Vaginal Probiotics" products last 30 days ending 11/10/25 * Aggregated review count across opositiv.com, Shop App, AMZ, TikTok Shop, all products, as of 1/7/26 * *Byzzer Total FMCG retail sales 12 weeks ending 9/27/25, Junglescout Amazon sales for menopause gummy supplements, 30 days ending 11/10/25 * IQVIA, using the ProVoice Survey fielded to physicians from June 1, 2025 through May 31, 2026 * Dinh QQ, Sinclair R. Female pattern hair loss: current treatment concepts. Clin Interv Aging. 2007;2(2):189-199 SOURCE O Positiv Health

PR Newswire
Jul 14th, 2026
/C O R R E C T I O N - O Positiv Health/.

/C O R R E C T I O N - O Positiv Health/. Jul 14, 2026, 11:51 ET /C O R R E C T I O N - O Positiv Health/ In the news release, O Positiv Health Introduces New Gummy Format Of #1 Best-Selling URO Vaginal Probiotic, issued July 14, 2026 by O Positiv Health over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end: O Positiv Health Introduces New Gummy Format Of #1 Best-Selling URO Vaginal Probiotic. Bringing its #1 best-selling vaginal probiotic to a convenient new format, the gummy features a delicious pink pineapple flavor to support women's vaginal health, microbiome, and overall wellness. LOS ANGELES, July 14, 2026 /PRNewswire/ - O Positiv Health, the leading brand in women's vaginal and hormonal health, today announced the launch of its URO Vaginal Probiotic Gummy. Leveraging the brand's signature, science-backed expertise in the supplement space, this new offering brings its #1 best-selling URO Vaginal Probiotic[1] capsule into a convenient, gummy format. The launch meets the growing consumer demand for trusted, delicious, and accessible wellness solutions that fit seamlessly into daily routines without the hassle of traditional capsules. Specifically formulated to support women's vaginal health, microbiome, and digestion, the hormone-free, OB/GYN-formulated gummy delivers its targeted benefits in a delicious pink pineapple flavor. With just 3 grams of sugar per serving (2 gummies), URO Vaginal Probiotic Gummy gives consumers a trusted, flavorful approach to women's health and nutrition. "Not all vaginal probiotic formulas are created equal. URO Vaginal Probiotic Gummies combine a clinically-studied probiotic strain with vitamin D and sea buckthorn - ingredients specifically chosen to support vaginal health, gut health, and women's nutrition in one daily, hormone-free gummy," said Dr. Roxanne Pero, OBGYN, MD, from O Positiv's Medical Board of Directors. Key ingredients in URO Vaginal Probiotic Gummy include: * Clinically Studied Probiotics - A clinically studied probiotic strain and dose to support vaginal microbiome health.* * Vitamin D - A key nutrient for women's health and vaginal health support.* * Vitamin C - Supports overall nutrition.* * Sea Buckthorn - An ingredient associated with vaginal health.* URO Vaginal Probiotic Gummy offers a convenient, enjoyable form that can easily be incorporated into any existing wellness regimen. The gummies are third-party tested, contain no artificial flavors or dyes, and can be taken alongside other O Positiv products. "Consistency is everything when it comes to wellness, but traditional capsules aren't for everyone," said Brianna Bitton, co-founder of O Positiv Health. "The launch of URO Vaginal Probiotic Gummy brings the trusted support of our best-selling vaginal probiotic into a format women actually look forward to taking, combining our science-backed ingredients with the convenience of a daily gummy." URO Vaginal Probiotic Gummy is available now exclusively direct-to-consumer on opositiv.com for $33.99. For more information, visit www.opositiv.com. About O Positiv Health O Positiv Health is a women's health brand focused on delivering science-backed, stigma-free solutions for women's health, including PMS, menopause, vaginal, digestive, and hormonal concerns - while helping break down long-standing taboos in women's health. With more than 200k five-star reviews[2] and category-leading performance across Target, Amazon, TikTok Shop, and OPositiv.com, O Positiv has become one of the fastest-scaling brands in women's health. The portfolio includes URO Vaginal Probiotic, the #1 best-selling vaginal probiotic[1] designed to combat vaginal odor* and a top-performing intimate care SKU nationwide, alongside FLO PMS and MENO Menopause Gummies, the #1 best-selling menopause relief gummy supplement [nationwide]*[3]. Follow O Positiv on Instagram and TikTok at @opositiv. O Positiv is building an omnichannel ecosystem rooted in accessibility, education, and measurable results. Through its State of the Vagina Report, O Positiv shines a light on the real experiences women face and works to normalize typically taboo conversations around intimate health. The brand further supports women's wellbeing through its partnership with the American Cancer Society, where it serves as the leading mission-impact sponsor of the Santa Monica 5K walk. Follow O Positiv on Instagram and TikTok at @opositiv. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. * Byzzer Total FMCG Retail Sales 12 weeks ending 9/27/25 + Jungle Scout Amazon Sales for "Vaginal Probiotics" products last 30 days ending 11/10/25 * Aggregated review count across opositiv.com, Shop App, AMZ, TikTok Shop, all products, as of 1/7/26 * *Byzzer Total FMCG retail sales 12 weeks ending 9/27/25, Junglescout Amazon sales for menopause gummy supplements, 30 days ending 11/10/25 Correction: The current version of the release has the hyperlink under "URO Vaginal Probiotic Gummy" in the first paragraph updated. SOURCE O Positiv Health

Morningstar
Jun 10th, 2026
/C O R R E C T I O N - O positiv health/.

/C O R R E C T I O N - O positiv health/. Provided by PR Newswire Jun 10, 2026, 11:12:00 AM /C O R R E C T I O N - O positiv health/ PR Newswire LOS ANGELES, dec. 16, 2025. In the news release, O Positiv Health Adds Three New Products to Its Best-Selling MENO Line for Menopause-Related Heart, Eye & Brain Support, issued 16-Dec-2025 by O Positiv Health over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end: O Positiv Health Adds Three New Products to Its Best-Selling MENO Line for Menopause-Related Heart, Eye & Brain Support The science-backed formulas address the cardiovascular, visual, and cognitive changes that women often experience in peri- and postmenopause. LOS ANGELES, Dec. 16, 2025 /PRNewswire/ - O Positiv Health, the women's health brand redefining care from PMS to menopause, today announced the launch of three new products within its best-selling MENO lineup: MENO Heart + Blood Pressure Support, MENO Eye Health, and MENO Brain Health + Memory Support. Each formula is designed to support the evolving health needs of peri- and postmenopausal women with clinically-studied ingredients and targeted benefits. As women transition into perimenopause and menopause, shifting hormones can impact everything from cardiovascular function to cognition, vision, and metabolic health. O Positiv's newest innovations address these needs holistically - reinforcing the brand's commitment to delivering effective, science-guided solutions for women at every stage of life. MENO Heart + Blood Pressure Support * Designed to help women maintain heart health as hormones fluctuate* * Formulated with clinically-studied doses of CoQ10, for healthy circulation and flood blood, healthy blood pressure (already within a normal range), and cardiovascular function, as well as saffron, for healthy stress and weight management* * Also contains beets, olive, and pine bark extract for antioxidants and protection against oxidative stress* "Many women don't realize that estrogen plays a role in heart function. As levels decline during perimenopause, supporting cardiovascular health becomes even more important. MENO Heart + Blood Pressure Support delivers a scientific blend of CoQ10, beets, and saffron to help nourish the heart, support blood flow, and promote healthy mood - without artificial hormones," says Dr. Roxanne Pero. OBGYN MD, FACOG, FACLM, IFMCP. MENO Heart + Blood Pressure Support retails for $31.99 on OPositiv.com. MENO Eye Health * Supports the visual and ocular needs of women experiencing age- and hormone-related changes* * Formulated with clinically-studied doses of lutein and zeaxanthin, key carotenoids that support healthy vision, and target occasional eye strain and fatigue* * Contains clinically-studied dose of bilberry extract, for healthy tear protection and protection against oxidative stress in the eye* * Also made with bilberry and vitamin A, for tired eye relief and for eye hydration* "Dry eyes, eye fatigue, and changes in vision are common but often overlooked symptoms of aging. MENO Eye Health offers targeted daily support with carotenoids like zeaxanthin and lycopene to help nourish and protect the eyes - especially for women navigating hormone changes," says Dr. Roxanne Pero. OBGYN MD, FACOG, FACLM, IFMCP. MENO Eye Health retails for $41.99 on OPositiv.com. MENO Brain Health + Memory Support * Designed for women navigating brain fog and cognitive changes associated with peri- and postmenopause* * Formulated with clinically-studied doses of phosphatidylserine, for cognitive performance and healthy learning, and sage leaf extract for memory, concentration, and some menopausal symptoms such as hot flashes* * Also contains Huperzine A and creatine to support long-term brain heath* "As a doctor, I've seen firsthand how menopause can impact brain function, from forgetfulness to difficulty focusing. MENO Brain Health is expertly formulated with science-backed ingredients to support concentration, memory, and energy - without caffeine or synthetic hormones. It's daily brain support, designed specifically for women," says Dr. Roxanne Pero. OBGYN MD, FACOG, FACLM, IFMCP. MENO Brain Health + Memory Support retails for $41.99 on OPositiv.com. "Menopause impacts almost every part of a woman's life - her body, her energy, her clarity, even how she feels day to day. Our goal with the MENO line has always been to make this transition feel more supported and more understood," said Brianna Bitton, Co-Founder of O Positiv Health. "These three new formulas expand that mission, addressing heart health, vision, and cognitive function with the care, research, and thoughtful formulation women deserve." MENO Heart + Blood Pressure Support, MENO Eye Health, and MENO Brain Health + Memory Support are available now at OPositiv.com. With clinically studied ingredients, menopause-focused formulations, and O Positiv's commitment to women's health, these new additions continue to set the standard for modern menopausal support.* For more information, visit www.opositiv.com. About O Positiv Health O Positiv Health is a brand dedicated to prioritizing women's health by offering effective products that address historically overlooked health issues, delivering results you can feel. As the #1 fastest growing brand in Target2, the brand's lineup includes solutions like the MENO Menopause Gummy, as well as best-selling FLO PMS to help uncomfortable PMS symptoms and URO Vaginal Probiotic, #1 vaginal probiotic nationwide designed to combat vaginal odor3*. With more than 165K five-star reviews1, O Positiv is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health. To further advocate for women's health, O Positiv is a proud partner and sponsor for both the American Cancer Society and the Society for Women's Health Research. Shop all O Positiv products at OPositiv.com and nationwide at Walmart, Target, and CVS. Follow O Positiv on Instagram and TikTok at @opositiv. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. All O Positiv formulations contain 1+ studied dose Footnotes * Aggregated review count across opositiv.com, Shop App, TTS, and AMZ, all products, as of 10/2/25 * Of significant FMCG brands, excludes brands with total dollar sales for the quarter less than $100; Circana IRI Total Target Dollar Sales 12 weeks ending 3/23/25 and IRI Total Target Dollar Sales 12 weeks ending 12/29/24 * Byzzer Total FMCG Retail Sales 12 weeks ending 9/27/25 + Jungle Scout Amazon Sales for "Vaginal Probiotics" products last 30 days ending 11/10/25 Correction: Updates were made to the boilerplate and footnotes section View original content to download multimedia:https://www.prnewswire.com/news-releases/o-positiv-health-adds-three-new-products-to-its-best-selling-meno-line-for-menopause-related-heart-eye-brain-support-302643221.html SOURCE O Positiv Health. The articles, information, and content displayed on this webpage may include materials prepared and provided by third parties. Such third-party content is offered for informational purposes only and is not endorsed, reviewed, or verified by Morningstar. Morningstar makes no representations or warranties regarding the accuracy, completeness, timeliness, or reliability of any third-party content displayed on this site. The views and opinions expressed in third-party content are those of the respective authors and do not necessarily reflect the views of Morningstar, its affiliates, or employees. Morningstar is not responsible for any errors, omissions, or delays in this content, nor for any actions taken in reliance thereon. Users are advised to exercise their own judgment and seek independent financial advice before making any decisions based on such content. The third-party providers of this content are not affiliated with Morningstar, and their inclusion on this site does not imply any form of partnership, agency, or endorsement.

Arizona Daily Star
Jun 10th, 2026
/C O R R E C T I O N - O Positiv Health/.

/C O R R E C T I O N - O Positiv Health/. * By O Positiv Health * Jun 10, 2026 By O Positiv Health In the news release, O Positiv Health Releases Its First Prenatal, PREGGO Prenatal + Probiotic, issued 10-Feb-2026 by O Positiv Health over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end: O Positiv Health Releases Its First Prenatal, PREGGO Prenatal + Probiotic. An OBGYN-formulated prenatal supplement designed to support baby's development and mom's wellbeing throughout pregnancy - from morning sickness to vaginal health* LOS ANGELES, Feb. 10, 2026 /PRNewswire/ - O Positiv Health, the leading women's health brand redefining categories from PMS to menopause, announced the launch of PREGGO Prenatal + Probiotic, a science-backed daily supplement formulated to support both fetal development and maternal wellness from preconception through postpartum*. People are also reading... Unlike standard prenatals that focus solely on vitamins and minerals, PREGGO Prenatal + Probiotic targets the real, everyday challenges of pregnancy - including occasional morning sickness, digestive changes, and vaginal health.* With a thoughtful blend of essential nutrients like methylfolate, choline, omegas, and iron - plus probiotics, ginger, and vitamin B6 - the formula is designed to support baby's growth while helping moms feel stronger, more comfortable, and more supported during their pregnancy journey.* "I recommend these nutrients to every expecting mom - omegas, folate, and probiotics to support baby's development, mom's microbiome, and ease common pregnancy symptoms like nausea and constipation," said Dr. Kendra Segura, OBGYN, MD, MPH, FACOG, from O Positiv's Medical Advisory Board. "What I love about PREGGO Prenatal + Probiotic is that it bridges the gap between what most prenatals provide and what pregnant people actually need. It's comprehensive, science-backed, and designed with real pregnancy in mind." Why PREGGO Prenatal + Probiotic Is Different: * Provides essential nutrients to support baby's brain, bone, and overall fetal development* * Contains probiotics to promote gut and vaginal microbiome balance* * Supports bowel regularity, addressing occasional constipation and diarrhea* * Helps relieve occasional morning sickness and nausea with vitamin B6 and ginger* * Safe for pregnancy, OBGYN-formulated, and developed for daily use from preconception through postpartum Bobby Bitton, Co-Founder and CEO, continues: "Our customers told us existing prenatals weren't meeting their needs - whether it was tolerability, ingredient quality, or addressing common pregnancy concerns. PREGGO Prenatal + Probiotic is the result of years of research and dedication, crafted to give moms a prenatal they can feel truly confident taking." PREGGO Prenatal + Probiotic is available now on OPositiv.com, retailing at $31.99 for a 30-day supply. With clinically studied ingredients, OBGYN expertise, and O Positiv's ongoing mission to support women at every stage of life, PREGGO Prenatal + Probiotic sets a new standard for modern prenatal care. About O Positiv Health O Positiv Health is a brand dedicated to prioritizing women's health by offering effective products that address historically overlooked health issues, delivering results you can feel. As the #1 fastest growing brand in Target[3], the brand's lineup includes solutions like the MENO Menopause Gummy, as well as best-selling FLO PMS to help uncomfortable PMS symptoms and URO Vaginal Probiotic, #1 vaginal probiotic designed to combat vaginal odor*. With more than 165K five-star reviews[2], O Positiv is on a mission to challenge taboos and provide solutions for vaginal, skin, digestive, menstrual, and menopausal health. To further advocate for women's health, O Positiv works closely with the American Cancer Society and is the leading sponsor of their annual 5K walk in Santa Monica, California. Shop all O Positiv products at OPositiv.com and nationwide at Walmart, Target, and CVS. Follow O Positiv on Instagram and TikTok at @opositiv. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. All O Positiv formulations contain 1+ studied dose * Byzzer Total FMCG Retail Sales 12 weeks ending 6/28/25 + Jungle Scout Amazon Sales for "Vaginal Probiotics" products last 30 days ending 7/14/25 * Aggregated review count across opositiv.com, Shop App, TTS, and AMZ, all products, as of 10/2/25 * Of significant FMCG brands, excludes brands with total dollar sales for the quarter less than $100; Circana IRI Total Target Dollar Sales 12 weeks ending 3/23/25 and IRI Total Target Dollar Sales 12 weeks ending 12/29/24 Correction: Updates were made to the boilerplate and footnotes section SOURCE O Positiv Health Subscribe to stay connected to Tucson. A subscription helps you access more of the local stories that keep you connected to the community. Denouement Entertainment and Turning Point with David Jeremiah Start Production on New Christmas Movie A Lightfish USV covered more than 1,000 nautical miles, monitoring vessel traffic including Chinese warships PICO RIVERA, Calif., June 2, 2026 /PRNewswire/ - Aurora World Inc., a global leader in the plush toy market, is thrilled to announce an excit... LOS ANGELES, June 7, 2026 /PRNewswire/ - Today, the Church of Scientology International released the following statement: Coordinated launch across Germany and the United Kingdom introduces exclusive Seed Junky genetics into the rapidly growing German and United K...

Yahoo Finance
Jun 3rd, 2026
O Positiv Health enters Costco with best-selling URO Vaginal Probiotic.

O Positiv Health enters Costco with best-selling URO Vaginal Probiotic. PR Newswire The women's health leader expands into the club channel with an exclusive formula, debuting at Costco with a vaginal probiotic designed to support odor, pH, and more. LOS ANGELES, June 3, 2026 /PRNewswire/ - O Positiv Health, the leading brand in women's hormonal health, announced today its official entry into Costco with the launch of an exclusive formulation of its #1 best-selling URO Vaginal Probiotic[1]. The product, designed to support vaginal odor, pH, healthy yeast balance, and vaginal flora, is now available on Costco.com nationwide and at 235 Costco stores in the Probiotics & Digestive section across California, Nevada, Arizona, Colorado, New Mexico, Texas, Oklahoma, and Louisiana. This launch signals the next phase of retail expansion for O Positiv Health, serving as its first entry into the club channel since launching at retail in 2023. Following its success as the #1 brand in Intimate Care at Target[2] and continued growth at major retailers like Walmart and CVS, this partnership furthers the brand's mission to make women's health more accessible nationwide. "We're proud to debut at Costco with a custom-formulated URO Vaginal Probiotic and continue expanding our portfolio of innovative, science-backed women's health solutions," said Bobby Bitton, CEO and Co-Founder of O Positiv Health. "Our goal is to make women's health products more accessible to all. This partnership allows us to offer URO at an even greater value while reaching consumers at an entirely new scale and normalizing women's health in everyday retail spaces." The custom URO Vaginal Probiotic formula includes a two-month supply with a one-capsule-per-day serving, plus vitamin D3, a key nutrient for women's health. Retailing for $39.99, the formula was created to deliver the same targeted support O Positiv Health's best-selling URO Vaginal Probiotic is known for in a format tailored for Costco shoppers. As a category leader in women's health, O Positiv Health has built a loyal consumer following through science-backed supplements designed to address often-overlooked women's health concerns. The brand's retail expansion into Costco underscores growing consumer demand for accessible and effective women's health solutions. The exclusive URO Vaginal Probiotic formula is now available on Costco.com and at select Costco locations. About O Positiv Health O Positiv Health is a women's health brand focused on delivering science-backed, stigma-free solutions for vaginal wellness, including PMS, menopause, vaginal, digestive, and hormonal concerns - while helping break down long-standing taboos in women's health. With more than 200,000 five-star reviews[3] and category-leading performance across Target, Amazon, Walmart, TikTok Shop, and OPositiv.com, O Positiv has become one of the fastest-scaling brands in women's wellness. The portfolio includes URO Vaginal Probiotic, the #1 best-selling vaginal probiotic[1] designed to combat vaginal odor* and a top-performing intimate care SKU nationwide, alongside FLO PMS and MENO Menopause Gummies, the #1 best-selling PMS gummy and menopause relief gummy supplements nationwide[1].

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