OLLY

OLLY

Nutritional supplements for health and wellness

About OLLY

Simplify's Rating
Why OLLY is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$642K

Headquarters

San Francisco, California

Founded

2013

Overview

OLLY offers a variety of nutritional supplements aimed at improving overall well-being. Their product range includes gummies, softgels, capsules, and powders that target specific health needs such as sleep, mood, immunity, beauty, and general health. OLLY's products are designed to be convenient and enjoyable, making it easier for health-conscious consumers of all ages to incorporate essential nutrients into their daily routines. Unlike many competitors, OLLY operates on a direct-to-consumer model, selling products directly through their website, which allows them to enhance customer experience and build loyalty. Their goal is to provide high-quality, scientifically-backed supplements that help individuals improve their health in a simple and enjoyable manner.

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Simplify's Take

What believers are saying

  • OLLY's entry into the menopause category addresses an underserved market with high demand.
  • The partnership with Roku offers innovative e-commerce opportunities through streaming platforms.
  • OLLY's focus on clean label products aligns with consumer demand for transparency and quality.

What critics are saying

  • Increased competition in menopause supplements could impact OLLY's market share.
  • Legal challenges over melatonin mislabeling could harm OLLY's reputation and finances.
  • Consumer skepticism about nootropic ingredients may affect new cognitive health product sales.

What makes OLLY unique

  • OLLY offers a wide range of wellness products, including gummies, softgels, and powders.
  • The company focuses on science-backed formulations, enhancing trust and credibility with consumers.
  • OLLY's direct-to-consumer model allows control over customer experience and data collection.

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Funding

Total Funding

$642k

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Fertility Treatment Support

401(k) Retirement Plan

401(k) Company Match

Hybrid Work Options

Wellness Program

Free product

Company News

PR Newswire
Sep 24th, 2024
Olly Enters Menopause Category With Clinically Studied Mellow Menopause Supplement

Alongside the new product, the company announces a Menopause Support Policy for employees.SAN FRANCISCO, Sept. 24, 2024 /PRNewswire/ -- OLLY, the leading wellness brand known for innovative benefit-forward supplements, has expanded its women's line with the launch of clinically studied Mellow Menopause, designed to support menopause and provide multi-symptom management for hot flashes, night sweats, mood, fatigue and sleep*. The product recently completed its clinical trial, with very promising results that show the efficacy and innovation behind the ingredients.Along with the new product, the company shared a company-wide Menopause Policy designed to support employees through menopause and associated challenges.Since its founding in 2015, OLLY has been a leader in creating accessible and science-backed supplements. Post thisAccording to Mintel's 2024 Women's Wellness Report, 43% of U.S. women are experiencing either perimenopause, menopause, or post-menopause, yet the population is widely underserved. Since its founding in 2015, OLLY has been a leader in creating accessible and science-backed supplements that support wellness from the inside out

PRWeb
Apr 23rd, 2024
Olly Launches New Cognitive Health Supplements With 'Focus Buddies Brainy L'Olly Pops' Including Cognizin(R) Citicoline

Kyowa Hakko's research-backed branded ingredient, Cognizin® Citicoline, helps improve attention and mental clarity in a tasty, on-the-go format.NEW YORK, April 23, 2024 /PRNewswire-PRWeb/ -- The newest delivery system from OLLY is part of a five-product line of supplements, which includes Focus Buddies Brainy L'OLLY Pops, featuring Cognizin® Citicoline. The Watermelon Berry Burst flavored pop is formulated to support focused attention and healthy brain function*.Focus Buddies Brainy L'OLLY Pops with Cognizin® also contain Vitamins B6, B12 and plant-based ALA Omega-3 fatty acids, offering kids (and kids at heart) a delightful and benefit-driven nootropic supplement. The rest of the new Brainy line of supplements offers four varieties of chews and lollipops, including Focused Thinker Brainy Chews, Chill Thinker Brainy Chews, Energized Thinker Brainy Chews, and Mellow Buddies Brainy L'OLLY Pops."Consumers' awareness about brain health has paved the way for innovative deliveries like the one OLLY's Brainy cognitive new supplement line is offering today," said Karen E. Todd, RD, CSCS, EP-C, CISSN, and Vice President of Global Marketing Kyowa Hakko U.S.A., Inc. Todd's added, "Collaborating with OLLY and presenting consumers with a novel product that harness the clinically tested benefits of Cognizin® Citicoline, is a gratifying opportunity we are thrilled to be part of."Cognizin® Citicoline is a branded ingredient manufactured by Kyowa Hakko Bio Co., Ltd., that stands out in the brain supplement market thanks to its extensive scientific research. Cognizin® is a patented form of Citicoline, a natural compound found in the brain, which plays a crucial role in neural communication and overall brain health

PR Newswire
Dec 12th, 2023
OLLY Welcomes Bryan Ferschinger as Chief Revenue Officer

SAN FRANCISCO, Dec. 12, 2023 /PRNewswire/ - OLLY, the leading wellness benefit corporation, known for innovative benefit-forward supplements, announces the appointment of Bryan Ferschinger as Chief Revenue Officer (CRO).

Strategy
Sep 5th, 2023
View from the C-Suite: Unilever on making women's health shame-free

Olly Canada, a brand that focuses on wellness products for women, released a new product range - the Modern Woman's line - and an ad campaign this August.

The Message
Aug 24th, 2023
Olly ends up in advertising brou-hoo-ha

E arlier this month, Unilever's vitamin and supplements brand Olly launched a product line in Canada called Modern Women's that Leslie Golts, g eneral manager, health and wellbeing collective, said " caters to the unaddressed needs in women's sexual health."

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