Work Here?
Overview
ONNIT focuses on health and wellness to support peak performance. It sells naturally derived nutritional supplements and functional foods developed with input from professional athletes and medical practitioners, along with functional fitness equipment. Its flagship product, Alpha BRAIN, uses neuro-specific antioxidants and neurotransmitter precursors to support brain function, while other formulas target mood, athletic endurance, immune health, and testosterone. The company differentiates itself by combining science-based ingredients with athlete and clinician guidance, offering both nutritional products and training tools to support real-world performance. Its goal is to help people optimize both body and mind for better overall performance.
About ONNIT
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2010
Get referred to ONNIT
See people who can refer or advise you
Simplify's Take
What believers are saying
- 2026 launches like Alpha BRAIN Pre-Workout expand Onnit beyond capsules.
- Specnova partnership adds proprietary ingredient story and supports premium pricing.
- Retail availability at Walmart, Whole Foods, CVS, and Amazon broadens reach.
What critics are saying
- Supplement claims invite FDA scrutiny; one warning letter in 2027 could cripple marketing.
- Alpha BRAIN dominates the brand, so any safety issue would hit Onnit hard.
- Unilever can cut Onnit by 2027 if margins weaken, ending standalone growth.
What makes ONNIT unique
- Alpha BRAIN has two clinical trials and unusually credible nootropic branding.
- Onnit sells brain-plus-fitness products, including Alpha BRAIN Pre-Workout with NooGandha®.
- Unilever acquired Onnit in 2021, giving it global distribution and operational backing.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Flexible Work Hours
Paid Vacation
Paid Holidays
Flexible Workplace Policy
Tuition Reimbursement
Family Planning Benefits
Wellness Program
Mental Health Support
Phone/Internet Stipend
Home Office Stipend
Discounts
Product Credits
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↓ -1%ONN announces partnership with the Forecasting Research Institute.
Onnit introduces alpha BRAIN pre-workout formula featuring specnova’s noogandha®.
Supplement company Onnit has partnered with Specnova in order to include its ashwagandha extract, NooGandha, in its newly-launched Alpha Brain preworkout formula.
SmartyPants Vitamins introduced its most innovative launch to date – Sugar Free Multi & Omega gummies that are completely free from sugar alcohols.
Because many mainstream companies (such as Onnit) have released their own versions of the tool, it is now more widely available than ever.
ONNIT is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today
About ONNIT
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2010
ONNIT is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today