Simplify's Take
What believers are saying
- On 28 May 2026, EBIT jumped to €641 million on stable €13.8 billion revenue.
- June 2026 AI assistant lifted order value 37% versus classic search.
- Otto opened platform selling to merchants from the Netherlands, Poland, Austria, France, and Spain.
What critics are saying
- Otto cut 460 jobs in February 2026, signaling fragile demand and cost pressure.
- Zalando absorbed About You in 2025, shrinking Otto's fashion ecosystem and traffic moat.
- Hermes must cut 850 positions by 2027/28; service failures will drive merchant and shopper churn.
What makes OTTO unique
- Otto Group owns a retail platform, Hermes logistics, and stakes in fashion commerce.
- February 2026 restructuring targets a €500 million annual cost base by 2027/28.
- June 2026 Gemini-powered shopping and service agents deepen checkout and support integration.
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