Overview

Zodiak Advertising (OZ Digital) runs a premium publisher trading desk that helps publishers increase revenue from their digital ad inventory through programmatic solutions. It connects publishers with demand partners, sets floor prices, and manages supply across private marketplaces, RTB, and fixed-price deals. The system analyzes performance and provides safe, transparent controls to optimize desktop and mobile inventory. Its goal is to tailor technology and expertise to each publisher, growing and controlling their inventory with predictable outcomes.