SAN MATEO, Calif., March 11, 2025 /PRNewswire/ -- Observe, Inc., the AI-powered observability company, today announced the launch of Frontend Observability, designed to observe and optimize end-user experiences. Frontend Observability provides open-source agents and uses OpenTelemetry-based software development kits (SDKs) to collect data from users' browsers and mobile applications. Most importantly, it also correlates user journeys with both business metrics and back-end performance to understand incident impact and expedite resolution. Observe, Inc. logo (PRNewsfoto/Observe Inc) "To deliver great user experiences, DevOps teams need see the big picture of how people interact with their applications, and how this relates to backend systems," said Observe CEO Jeremy Burton. "Observe's new Frontend Observability is based on OpenTelemetry and open source agents so there is no vendor lock-in. Observability now starts with the moment a customer interacts with an application so DevOps teams can pull a thread through the entire stack in order to determine impact and root cause of any issues." Frontend Observability includes Browser Real User Monitoring (RUM), which enables teams to quickly identify and diagnose performance issues across browsers, devices and locations

Madrona Managing Director Soma Somasegar also joins Observe's board of directors, effective immediately.