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Obvious

Overview

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About Obvious

Simplify's Rating
Why Obvious is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine Learning

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • February 2026 raised $22 million, extending runway and validating investor demand.
  • Closed beta reached a few hundred teams, then expanded to public beta in January 2026.
  • March 2026 features like 500,000-row workbooks attract analysts, designers, operators, and engineers.

What critics are saying

  • Airtable Agents and Superhuman Docs outgun Obvious with broader ecosystems in 2026.
  • Obvious still lacks deep team features and richer workbook capabilities after March 2026 launch.
  • If public beta stalls, Obvious becomes another AI workspace without durable switching costs.

What makes Obvious unique

  • Persistent memory across projects and cross-document agent work define Obvious in March 2026.
  • Public beta on January 15, 2026 opened a full workspace with documents, workbooks, Folios.
  • Obvious rebuilt its agent architecture twice, signaling product depth beyond chat bots.

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Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • Remote Work Options
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Stock Options
  • Company Equity
  • Wellness Program
  • Mental Health Support
  • Gym Membership
  • Phone/Internet Stipend
  • Home Office Stipend

Company News

GlobeNewswire
Sep 24th, 2026
Lemma joins LlamaIndex, TinyFish, Linq, and Obvious to cohost SF Tech Week's largest event: The Agent Economy Gala.

Lemma joins LlamaIndex, TinyFish, Linq, and Obvious to cohost SF Tech Week's largest event: The Agent Economy Gala. September 24, 2026 16:00 ET | Source: Lemma San Francisco, California, Sept. 24, 2026 (GLOBE NEWSWIRE) - Lemma, a monitoring tool that helps engineering teams catch silent AI agent failures in production, announced it is co-hosting The Agent Economy Gala, a black-tie event during San Francisco Tech Week that brings together the founders, operators, and investors building the agent economy for one night in San Francisco. The gala will bring together companies working across the agent economy, from infrastructure and reliability to evals, interfaces, and distribution. The gala runs October 9 from 7 to 10 p.m. at The Redwood Room, an Art Deco lounge inside San Francisco's Clift Hotel. A Gatsby theme dresses the room for the night, styled after the roaring twenties. Lemma joins LlamaIndex, TinyFish, Linq, and Obvious as co-hosts, with MongoDB as a sponsor. Attendees span the full agent stack, including application, reliability, agent commerce, infrastructure, and orchestration and tooling companies that have raised between $2 million and more than $60 million. "The agent economy still runs on trust nobody has verified yet," said Sarah Fan, host and Creative Director for Lemma. "Every company co-hosting this gala is trying to close that gap in its own corner of the stack, from the infrastructure agents run on to the fixes that keep them working once they ship. Getting all of us in one room for a night, dressed up and off our laptops, felt like the right way to mark how far this category has come." Lemma monitors live production traffic to catch the agent failures that dashboards miss, then traces each one to its root cause and pushes a proposed fix back into the codebase. As AI agents take on more work in healthcare, finance, and legal review, an unnoticed failure can cost a business real trust and real customers. The gala gives Lemma an opportunity to connect with engineering leaders and investors working on reliability and other challenges across the agent economy. Sarah Fan, Kamila Zak and Ilias Anwar are producing the event under Maison Noir, their San Francisco events collective, backed by a team with more than 600 events to its name. Capacity is limited to 200-300 guests. Details and RSVP information are available on the event page. About Lemma Lemma is a production monitoring and observability platform for AI agents. Founded by Jerry Zhang and Cole Gawin, who met as freshmen in USC's startup incubator, Lemma helps engineering teams uncover hidden semantic failures, diagnose root causes across thousands of traces, and deploy automated fixes, enabling AI agents to continuously improve from real-world usage instead of silently degrading. To learn more or book a demo, visit www.uselemma.ai.

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