Work Here?
Overview
Octopi is a contract beverage facility in Waunakee, Wisconsin that helps beverage brands grow by acting as a one-stop partner for production and brand support. It manufactures beverages for clients and offers services beyond ordinary contract production, including sourcing packaging materials, collaborating on new recipes, designing brand identities, and navigating regional distribution. This combination of manufacturing and brand services differentiates Octopi from typical contract facilities by providing an end-to-end ecosystem that acts as an extra limb to its clients. The company’s goal is to support clients in scaling their brands and reaching broader markets.
About Octopi
Industries
Data & Analytics
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Waunakee, Wisconsin
Founded
N/A
Get referred to Octopi
See people who can refer or advise you
Simplify's Take
What believers are saying
- Asahi announced a $35 million Octopi investment on February 6, 2025.
- July 2026 hiring posts show active brewing roles and ongoing expansion at Waunakee.
- Asahi’s July 27, 2026 update still highlights Octopi in its North American strategy.
What critics are saying
- Octopi now depends on Asahi’s integration; Paul Verdu said transformation continues through 2026.
- A failed Super Dry launch in the U.S. would strand Octopi’s expansion spending.
- If Asahi shifts production away from Wisconsin, Octopi loses its anchor customer.
What makes Octopi unique
- Asahi bought Octopi in January 2024, making Waunakee the U.S. home for Super Dry.
- Octopi pairs contract brewing with co-packing, letting Asahi serve brands and third-party customers.
- Its state-of-the-art facility enables U.S. brewing for Asahi Super Dry, Kozel, Peroni, and Grolsch.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
401(k) Company Match
Company News
Octopi Brewing was acquired by Japan’s Asahi Group in January, marking a significant milestone and highlighting international investment in Wisconsin. Asahi aims to accelerate its growth in North America by producing its global brands, including Asahi Super Dry, Kozel, Peroni Nastro Azzuro, and Grolsch, at Octopi for the US and Canada markets. The collaboration will enhance brand presence and integrate Asahi's sustainability goals, aiming for carbon neutrality by 2030 and utilizing renewable energy.
Asahi, the brewery most famous for its Super Dry beer, has acquired Octopi Brewing, a contract beverage production and co-packing company based in Waunakee, WI.
Octopi is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Octopi
Industries
Data & Analytics
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Waunakee, Wisconsin
Founded
N/A
Octopi is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today