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Overview
Octopi is a contract beverage facility in Waunakee, Wisconsin that helps beverage brands grow by acting as a one-stop partner for production and brand support. It manufactures beverages for clients and offers services beyond ordinary contract production, including sourcing packaging materials, collaborating on new recipes, designing brand identities, and navigating regional distribution. This combination of manufacturing and brand services differentiates Octopi from typical contract facilities by providing an end-to-end ecosystem that acts as an extra limb to its clients. The company’s goal is to support clients in scaling their brands and reaching broader markets.
About Octopi
Industries
Data & Analytics
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Waunakee, Wisconsin
Founded
N/A
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Simplify's Take
What believers are saying
- Asahi installed a new bottling line in August 2026, expanding capacity immediately.
- Zeitaku Shibori launched in the U.S. in January 2026, produced at Octopi.
- Asahi invested over $35 million since 2024, signaling sustained commitment to Waunakee.
What critics are saying
- Untitled Art lost its Octopi contract in June 2026, exposing customer concentration.
- Asahi's integration into Asahi Beer USA centralizes control and weakens Octopi's independence.
- If Asahi shifts volume elsewhere, Octopi becomes a stranded 165,000-square-foot plant.
What makes Octopi unique
- Octopi brews Asahi Super Dry in Wisconsin, the brand's first U.S. production.
- The Waunakee plant handles beer, RTDs, non-alcohol beer, seltzers, and sparkling water.
- A 20,000-bottles-per-hour line gives Octopi multi-format packaging scale competitors lack.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
401(k) Company Match
Company News
Octopi Brewing was acquired by Japan’s Asahi Group in January, marking a significant milestone and highlighting international investment in Wisconsin. Asahi aims to accelerate its growth in North America by producing its global brands, including Asahi Super Dry, Kozel, Peroni Nastro Azzuro, and Grolsch, at Octopi for the US and Canada markets. The collaboration will enhance brand presence and integrate Asahi's sustainability goals, aiming for carbon neutrality by 2030 and utilizing renewable energy.
Asahi, the brewery most famous for its Super Dry beer, has acquired Octopi Brewing, a contract beverage production and co-packing company based in Waunakee, WI.
Octopi is Hiring for 9 Jobs on Simplify!
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About Octopi
Industries
Data & Analytics
AI & Machine Learning
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Waunakee, Wisconsin
Founded
N/A
Octopi is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today