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Overview
Octopus Legacy helps people plan end-of-life by building a shared digital legacy with friends and family. It focuses on leaving more than money—voice notes, playlists, recipes, and videos—co-created over time through conversations rather than rushed forms. The platform works by collecting and organizing these personal memories and media as a living project that evolves with life events. Compared with typical options that center on wills and probate forms, Octopus Legacy emphasizes human connection and collaborative storytelling, offering a way to preserve memories for loved ones. The goal is to help people leave a meaningful, personal, and enduring legacy that reflects their life and relationships.
About Octopus Legacy
Industries
Financial Services
Legal
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2018
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Simplify's Take
What believers are saying
- The February 2026 free wills campaign with 150+ charities expands low-cost lead generation.
- Management said 2025 activity raised £39.2 million for charity partners and £140 million pledged income.
- Open roles in July 2026 signal aggressive hiring across London, Edinburgh, and regional markets.
What critics are saying
- Integration risk is severe after NewLaw and Shoosmiths, especially for service quality and culture.
- Indeed reviews in March 2026 allege hire-and-fire behavior, risking talent churn and employer brand damage.
- Private-client consolidation invites competitors like Rothley’s and GSB to poach transfer-sensitive customers.
What makes Octopus Legacy unique
- Octopus Legacy bought Shoosmiths’ will bank in April 2026, deepening regulated estate-planning scale.
- Its NewLaw acquisition added 50+ staff and accelerated integrated wills-to-probate service delivery.
- The firm sits inside Octopus Group, giving brand credibility and cross-business distribution.
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Benefits
Health Insurance
Pension scheme
Family Planning Benefits
Fertility Treatment Support
401(k) Retirement Plan
401(k) Company Match
Flexible Work Hours
Hybrid Work Options
Remote Work Options
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Parental Leave
Wellness Program
Mental Health Support
Gym Membership
Cycle to Work Scheme
Home Office Stipend
Phone/Internet Stipend
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Adoption Assistance
Childcare Support
Meal Benefits
Growth & Insights and Company News
6 month growth
↑ 17%1 year growth
↑ 17%2 year growth
↑ 17%Octopus Legacy has acquired the will bank of Top 100 law firm Shoosmiths, strengthening its position in regulated estate planning. The deal follows Octopus Legacy's acquisition of WSL Will Writing in the past 18 months, which brought over 300,000 clients and positioned it as the UK's second-largest estate planning firm. Sam Grice, founder and CEO of Octopus Legacy, called the acquisition "an important milestone" and testament to the company's growth within the regulated space. The firm aims to become the largest private client firm in the country whilst modernising estate planning services. For Shoosmiths, the transfer aligns with its strategy of focusing on core practice areas, following previous sales of its private client team to Rothley's and personal injury business to Fletchers.
Octopus Legacy is Hiring for 22 Jobs on Simplify!
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About Octopus Legacy
Industries
Financial Services
Legal
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2018
Octopus Legacy is Hiring for 22 Jobs on Simplify!
Find jobs on Simplify and start your career today