O

Octopus Money

Provides workplace financial planning and coaching

Overview

Octopus Money provides personalized financial planning and one-to-one money advice for employees in UK workplaces, partnering with employers to offer financial coaching and planning services. Through employer partnerships, employees access individual coaching sessions and tailored plans covering savings, investments, pensions, and financial resilience. It differentiates itself by delivering workplace-integrated, individualized guidance at scale, tying employee financial wellbeing to retention and satisfaction, and is regulated by the FCA. Its goal is to transform lives by making financial planning accessible and friendly across the UK.

Work here?Claim your company

About Octopus Money

Simplify's Rating
Why Octopus Money is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingFinancial Services

Company Size

51-200

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$2.7M

Headquarters

London, United Kingdom

Founded

2016

Get referred to Octopus Money

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • October 2026 site updates show active expansion across financial planning, pensions, and ISAs.
  • Aveni and Ani AI cut onboarding administration, improving adviser capacity and margins.
  • September 2026 Gen X pension anxiety drives employer demand for workplace money advice.

What critics are saying

  • FCA approval and Consumer Duty scrutiny can halt growth and trigger remediation costs.
  • Virgin Money integration risks service disruption, migration errors, and customer churn through 2026.
  • If Hargreaves Lansdown or wealth managers copy human-plus-digital advice, Octopus Money loses distinction.

What makes Octopus Money unique

  • Octopus Money combines FCA advice, coaching, and investing in one UK platform.
  • August 2025 Virgin Money acquisition added 150,000 customers and £3.8 billion AUM.
  • Dan Marsh, CEO since 2026, has scaled employee-benefits advice to 165,000 clients.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$2.6M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity Non VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity Non VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Parental Leave
  • Remote Work Options
  • Flexible Work Hours
  • Hybrid Work Options
  • Performance Bonus
  • Employee Stock Purchase Plan

Company News

Companies House
Aug 7th, 2026
OCTOPUS MONEY FINANCIAL SOLUTIONS LIMITED filing history - Find and update company information - GOV.UK

OCTOPUS MONEY FINANCIAL SOLUTIONS LIMITED - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

Insider Media
Jun 8th, 2026
Senior leadership team unveiled at Northern LGPS.

Senior leadership team unveiled at Northern LGPS. 8 Jun 2026, 15:59 The Northern Local Government Pension Scheme Pool has unveiled a series of senior appointments across its leadership team at Northern LGPS Ltd (NLGPS). The appointments, which follow the announcements of Elizabeth Renshaw-Ames as chair and Paras Anand as CEO, establish the leadership team for one of the largest local government pension pools in England and Wales. With approximately £70bn in assets under management on behalf of 870,000 members across Greater Manchester, Merseyside and West Yorkshire, it represents approximately one fifth of total LGPS assets in England and Wales. John Dewey has been appointed chief investment officer at NLGPS. He steps across from West Yorkshire Pension Fund where he held the same role, bringing continuity to the Pool's internal investment management operations. Prior to this, he was managing director of HSBC Alternatives in Singapore, where he led global business development and served as Head of Asia for HSBC's $65bn alternatives business. Sera Sadrettin has been appointed chief operating and finance officer. Sera brings extensive experience spanning consultancy and senior operational leadership in asset management. Most recently, she served as head of alternative assets operations at Fidelity International, where she oversaw the global operational and financial architecture of the private markets business. She has held both non-executive director positions at FIL Investment Management (Luxembourg) and executive director positions at Fidelity Investment Services, with responsibility across FCA and CSSF regulatory frameworks, operational resilience and financial control. Lorraine Solway has been appointed chief risk officer, joining from Octopus Money, where she held the same role. Lorraine has previously served as chief risk officer at both Virgin Money and NEST (National Employment Savings Trust), and as global senior risk manager at Zurich Insurance, bringing a strong track record of establishing risk, governance and assurance frameworks across complex financial services organisations. Chair Elizabeth Renshaw-Ames said: "The calibre of the individuals joining us speaks to the strength of what the Northern LGPS Pool has built over the past decade and the ambition we have for its future. We are confident this leadership team will deliver for our members, our regional partner funds and the communities we serve." Chief executive Paras Anand added: "I would like to welcome the senior leadership team to Northern LGPS. They bring with them the experience, judgement and credibility expected of us to operate at the highest standards of governance and investment management. "I have no doubt that together we will deliver for our members and partner funds, and continue to play a significant role in shaping how the UK pension industry develops."

Money Marketing
Feb 6th, 2026
Octopus Money appoints Dan Marsh as new CEO

Octopus Money appoints Dan Marsh as new CEO. Octopus Money has announced the appointment of Dan Marsh as chief executive officer, subject to regulatory approval. Marsh has worked for Octopus since 2014 and is a regulated financial adviser. He is also chair of Octopus divorce service amicable and Octopus Legacy. Previously, he was chief strategy officer at Octopus Money, which has now grown to almost £5bn of AUM and 165,000 clients. Marsh said: "Too many people are still locked out of accessing good financial help, despite money being one of the biggest sources of stress in their lives. Octopus Money has the platform, the people and the purpose to change that. "My focus is on continuing to scale the incredible customer outcomes that we have already proved we can deliver, so we can make a meaningful impact on UK financial resilience." Marsh succeeds Ruth Handcock, who will step down after eight years with the Octopus Group. Handcock has decided to take on a challenge outside the business, but she will remain on the board of Seccl, the Octopus-owned investment platform that powers Octopus Money's service. In August 2025, Octopus Money purchased Virgin Money's investment business in order to significantly accelerate its growth in the direct-to-customer (D2C) wealth market. The deal added 150,000 customers to Octopus Money's business. Octopus said it will strengthen its position as the "only D2C investing platform in the UK to combine digital access to investments with human-led financial planning that's accessible to all". Octopus Money was founded to give people greater confidence about their financial future, and close the gap that has left millions without access to money advice.

Daily Mail
Dec 1st, 2025
Around 150k customers moved to Octopus Money as it completes Virgin Money investment arm purchase

Around 150k customers moved to Octopus Money as it completes Virgin Money investment arm purchase. Financial coaching firm Octopus Money has completed its acquisition of the investment business of Virgin Money to create a direct-to-consumer investing platform. The firm has rebranded Virgin Money's platform to Octopus Money Direct, and has some £3.8 billion in assets under management. With the acquisition, Octopus Money has taken on around 150,000 customers from Virgin Money. The deal, agreed back in August, has now received approval from the Financial Conduct Authority. It says it has no major changes to the platform planned in the short term. Octopus Money is a spinoff of Octopus Investments, which is part of the Octopus Group alongside Energy giant Octopus Energy. Octopus Money offers financial coaching and financial advice, and is often offered through company employee benefit schemes. The new brand is still supported by the same teams, Octopus said, with customers that have migrated from Virgin Money seeing no change to the service Ruth Handcock, chief executive of Octopus Money, said: 'We're delighted to welcome Virgin Money Investments' customers and team to Octopus Money. 'These investors have already taken important steps to secure their financial futures, and we're committed to giving them access to the tools and 1-to-1 support they need to feel confident about their money.' Octopus Money says the deal strengthens its position as 'the only D2C investing platform in the UK to combine digital access to investments with human-led financial planning that's accessible to all.' How this is money can help. Octopus launched its own investment platform two years ago, and has built tens of thousands of customers. This acquisition, however, significantly accelerates its movement in the area. The new brand is still supported by the same teams, Octopus said, with customers that have migrated from Virgin Money seeing no change to the service. In August, Hancock said: 'Our investment platform has always been closely tied to our mission - helping people feel confident they'll have enough to live the future they want. 'Customers love being able to talk to a friendly expert, build a long-term plan and manage their investments all in one place. 'We're thrilled to be expanding this part of the business by welcoming the brilliant team and customers from Virgin Money Investments - a company that shares our belief in making it easier for people to invest. 'Together, we'll reach even more people with high-quality advice and straightforward, affordable investing - powered by smart technology and a human touch.' Diy investing platforms. Hargreaves lansdown. Free fund dealing and investment ideas

Octopus Money
Aug 5th, 2025
Octopus Money to expand direct investment platform with purchase of Virgin Money’s investment business, subject to FCA approval - Octopus Money

London, Tuesday 5 August 2025 – Octopus Money today announced that it has agreed to purchase Virgin Money’s investment business, subject to FCA approval – a move that will significantly accelerate its growth in the direct-to-customer (D2C) wealth market. The deal will add 150,000 customers to Octopus Money’s fast-growing business. Once completed, it will strengthen […]

Recently Posted Jobs

Sign up to get curated job recommendations

Octopus Money is Hiring for 5 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs