Ojo-Spa-Resorts

Ojo-Spa-Resorts

New Mexico mineral springs spa resorts

Overview

Operating as a family-owned operator of mineral-springs spa resorts in New Mexico, Ojo-Spa-Resorts focuses on its stated market and service model. Its destinations combine soaking, spa treatments, lodging, dining, retail, events, and outdoor experiences. Property teams deliver hospitality and wellness services while facilities, culinary, housekeeping, and central functions support operations. Roles include guest service, spa, food and beverage, housekeeping, maintenance, reservations, marketing, and management. The profile is Ojo Spa Resorts under Ojo Caliente Holdings.

About Ojo-Spa-Resorts

Simplify's Rating
Why Ojo-Spa-Resorts is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Ojo Caliente, New Mexico

Founded

1868

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Simplify's Take

What believers are saying

  • 2026 press highlights Ojo Caliente as a top U.S. mineral springs getaway.
  • Ojo Santa Fe kept winning readers’ choice recognition through 2025, supporting demand.
  • Ojo is actively upgrading assets, reopening Arsenic Pool and adding new cold plunge amenities.

What critics are saying

  • 2025 data breach exposed information for over 2,100 people, weakening trust and inviting liability.
  • Ojo Santa Fe faced a 2026 emergency plane landing nearby, highlighting operational exposure.
  • Renovation-heavy properties face execution risk; Caliente still has construction on pools and decks.

What makes Ojo-Spa-Resorts unique

  • Family-owned Ojo Spa Resorts pairs mineral springs with resort lodging in New Mexico.
  • Ojo Caliente’s signature arsenic pool and communal soaking create hard-to-copy destination appeal.
  • Ojo Santa Fe and Ojo Caliente anchor a regional wellness brand with repeat recognition.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Sick Leave

Paid Vacation

Training Programs

Meal Benefits

Company News

Forbes
Jan 16th, 2025
Global Wellness Tourism Surges Toward The $1 Trillion Mark

Global Wellness Tourism constitutes a huge travel industry. NH Collection Helsinki Grand HansaThe global wellness tourism industry continues to grow at a very rapid pace and is predicted to be worth around $1.35 trillion in 2028, according to Statista. This marks an increase of more than 100% on the market size from 2022, at which time global wellness tourism stood at just over $637 billion. In fact, global wellness tourism now constitutes the fourth largest segment of the behemoth world-wide wellness industry, behind only personal care/beauty, nutrition/weight loss and physical activity. A growing number of travelers desire to discover unique wellness retreats and are willing to spend accordingly.T h e Travel Institute reports that some travelers look to incorporate already established wellness habits into their travel itineraries while others want to refocus on their health. From nature-based options to more personalized and intention-based programs, from full-body cleanses and digital detoxes to farm-to-table culinary experiences to sleep better retreats and other purposeful travel options, wellness itineraries have become popular not only among individual travelers but also among corporate groups looking to incorporate wellness elements into employee meetings and executive retreats.Social saunas and bathhouses are emerging as remedies

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