Ojo-Spa-Resorts

Ojo-Spa-Resorts

New Mexico mineral springs spa resorts

Overview

Operating as a family-owned operator of mineral-springs spa resorts in New Mexico, Ojo-Spa-Resorts focuses on its stated market and service model. Its destinations combine soaking, spa treatments, lodging, dining, retail, events, and outdoor experiences. Property teams deliver hospitality and wellness services while facilities, culinary, housekeeping, and central functions support operations. Roles include guest service, spa, food and beverage, housekeeping, maintenance, reservations, marketing, and management. The profile is Ojo Spa Resorts under Ojo Caliente Holdings.

About Ojo-Spa-Resorts

Simplify's Rating
Why Ojo-Spa-Resorts is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Healthcare

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Ojo Caliente, New Mexico

Founded

1868

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Simplify's Take

What believers are saying

  • July 2025 awards named Ojo Caliente Taos' best weekend getaway and Ojo Santa Fe's top spa.
  • Ojo Santa Fe's October 2025 Condé Nast Traveler recognition strengthens premium positioning.
  • Ojo kept expanding amenity access in 2026, with daily soaking and published holiday calendars.

What critics are saying

  • June 2025 breach exposed data from at least 2,100 guests and employees.
  • July 2026 wastewater complaints hit Ojo Santa Fe after a former manager’s allegations.
  • The Arsenic Pool closed in July 2026, showing operational fragility in core attractions.

What makes Ojo-Spa-Resorts unique

  • Ojo Caliente and Ojo Santa Fe package natural springs, lodging, and soaking experiences.
  • Ojo charges no resort fees, with unlimited communal soaking on check-in and checkout days.
  • Ojo Santa Fe spans 77 acres, turning spa access into a destination stay.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Sick Leave

Paid Vacation

Training Programs

Meal Benefits

Company News

Forbes
Jan 16th, 2025
Global Wellness Tourism Surges Toward The $1 Trillion Mark

Global Wellness Tourism constitutes a huge travel industry. NH Collection Helsinki Grand HansaThe global wellness tourism industry continues to grow at a very rapid pace and is predicted to be worth around $1.35 trillion in 2028, according to Statista. This marks an increase of more than 100% on the market size from 2022, at which time global wellness tourism stood at just over $637 billion. In fact, global wellness tourism now constitutes the fourth largest segment of the behemoth world-wide wellness industry, behind only personal care/beauty, nutrition/weight loss and physical activity. A growing number of travelers desire to discover unique wellness retreats and are willing to spend accordingly.T h e Travel Institute reports that some travelers look to incorporate already established wellness habits into their travel itineraries while others want to refocus on their health. From nature-based options to more personalized and intention-based programs, from full-body cleanses and digital detoxes to farm-to-table culinary experiences to sleep better retreats and other purposeful travel options, wellness itineraries have become popular not only among individual travelers but also among corporate groups looking to incorporate wellness elements into employee meetings and executive retreats.Social saunas and bathhouses are emerging as remedies

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